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$30.5K

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How much do country music industry jobs pay per year?

As of Aug 21, 2026, the average yearly pay for country music industry in the United States is $57,731.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $64,000.00 per year, depending on experience, location, and employer.

What is a country music industry job?

A Country Music Industry job involves working in various roles that support the creation, promotion, and distribution of country music. Careers can include artists, songwriters, producers, managers, publicists, and radio professionals. Positions exist within record labels, booking agencies, recording studios, and live event production companies. The industry thrives on networking, creativity, and an understanding of country music's unique audience.

What are common career paths and advancement opportunities within the country music industry?

The country music industry offers a variety of career paths, from performance and songwriting to roles in production, management, marketing, and music business operations. Many professionals begin in entry-level positions—such as studio assistants or tour coordinators—and advance to roles like music producer, artist manager, or head of promotion with experience and a strong portfolio. Collaboration with artists, record labels, and industry professionals is common, and networking is key to uncovering new opportunities. The industry's dynamic nature means that individuals who stay current with technology and trends often find room for growth and creative development. Whether you're aiming for the stage or the business side, dedication and ongoing skill development are essential for a long and successful career.

What are the key skills and qualifications needed to thrive in the country music industry, and why are they important?

To thrive in the country music industry, individuals typically need a combination of musical talent, industry knowledge, and experience in areas such as performance, songwriting, production, or management. Familiarity with digital audio workstations (DAWs), music distribution platforms, and industry-specific software is highly beneficial, as are relevant certifications in music technology or business. Strong networking abilities, creativity, resilience, and effective communication skills help professionals build lasting relationships and navigate the competitive industry landscape. Mastery of these skills and qualifications enables professionals to create compelling music, manage careers effectively, and adapt to rapidly changing trends.

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Country Music Industry jobs near you
Infographic showing various Country Music Industry job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, 14% Part Time, and 8% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $57,731 per year, or $27.8 per hour.

Contractor-Marketing (Director Level)

Academy Of Country Music

Nashville, TN • On-site

Contractor

Re-posted yesterday

Job description

Position Summary

The Academy of Country Music (ACM) is seeking an experienced, strategic, and highly collaborative Marketing Director (Contractor) for 90+ days to lead high-impact marketing initiatives that strengthen the ACM brand, engage fans, support members, and elevate the Academy's year-round programs and signature events.

This contractor will serve as a senior marketing leader, partnering across departments, including Awards, Industry Relations, Events, Membership, ACM Lifting Lives, Communications, and Partnerships, to develop integrated marketing strategies that drive awareness, audience engagement, and measurable business results.

The ideal candidate thrives in a fast-paced environment, brings strong entertainment or live event marketing experience, and is equally comfortable developing strategy and executing campaigns.

Key Responsibilities

Strategic Marketing Leadership
  • Develop and execute comprehensive marketing strategies aligned with ACM's organizational goals.
  • Build integrated campaigns supporting the ACM Awards, ACM Lifting Lives, membership initiatives, and yearround programming.
  • Identify new opportunities to grow brand awareness, audience engagement, and revenue.
  • Establish campaign objectives, KPIs, reporting, and postcampaign analysis.
    • Campaign Management
  • Lead planning and execution of multichannel marketing campaigns across: oDigital
  • Social Media oEmail Marketing
  • Paid Advertising oOrganic Content
  • Experiential Marketing oPartnerships
  • Manage campaign timelines, budgets, and deliverables.
  • Ensure consistency across all consumer and member touchpoints.
    • Brand Management
  • Protect and strengthen the Academy of Country Music brand.
  • Ensure messaging remains consistent across departments.
  • Collaborate on creative development, visual identity, and storytelling initiatives.

    • Cross-Functional Collaboration

    Partner closely with:
  • Communications and PR
  • Awards
  • Membership
  • Industry Relations
  • Events
  • Development
  • Finance
  • Executive Leadership

    • to ensure alignment across organizational priorities.

    Data and Analytics
  • Analyze campaign performance and audience insights.
  • Utilize marketing analytics to optimize future initiatives.
  • Present recommendations and performance reports to leadership.
    • Vendor and Agency Management
  • Manage relationships with external agencies, freelancers, media partners, and production vendors.
  • Negotiate scopes of work and oversee project execution.
    • Budget Oversight
  • Develop and manage marketing budgets.
  • Monitor expenditures and maximize return on investment.

    • Qualifications

    Required
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Over 5 years of progressive marketing leadership experience.
  • Directorlevel experience leading integrated marketing campaigns.
  • Experience managing largescale events or entertainment brands.
  • Strong digital marketing expertise.
  • Excellent project management and organizational skills.
  • Exceptional written and verbal communication skills.
  • Ability to manage multiple priorities under tight deadlines.
  • Strong analytical and strategic thinking skills.
    • Preferred
  • Experience within: oEntertainment
  • Music Industry oLive Events
  • Sports oNonprofit organizations
  • Familiarity with country music industry audiences.
  • Experience working with celebrity talent and brand partners.
  • Knowledge of CRM platforms, email marketing systems, and marketing analytics tools.
  • Experience overseeing creative agencies and media buying.
    • Core Competencies
  • Strategic Thinking
  • Executive Presence
  • Leadership and Influence
  • Brand Strategy
  • Campaign Development
  • Creative Problem Solving
  • Collaboration
  • DataDriven Decision Making
  • Budget Management
  • Stakeholder Management
  • Adaptability
  • Attention to Detail
    • Success in This RoleWithin the contract period, the Marketing Director will:
  • Develop and implement highimpact integrated marketing campaigns.
  • Increase audience engagement across key ACM initiatives.
  • Strengthen collaboration across departments.
  • Deliver measurable marketing performance through datadriven decision making.
  • Elevate the Academy's visibility while supporting its mission to celebrate, promote, and advance country music.

Apply