The opportunity
Altruist is hiring an experienced Senior Product Marketing Manager for our Core and Lending products. This is an individual-contributor role reporting to the Director of Product Marketing. In close partnership with Product, Design, Sales, and other cross-functional teams, you will own end-to-end GTM strategy for key platform launches and lead stakeholder alignment and approvals.
This is a hybrid role based out of our San Francisco FiDi office, with three days per week in the office.
What you will do
- Customer and market insights: Own qualitative, quantitative, and competitive research; translate insights into clear ICP definitions, segmentation, and actionable GTM strategies.
- Positioning and messaging: Develop positioning frameworks, value propositions, and messaging for core products and platform capabilities; ensure consistency and clarity across all customer-facing touchpoints.
- Launch management: Lead end-to-end GTM planning and execution for new features and product initiatives; partner with Design to produce high-quality launch and sales assets; manage stakeholder reviews and approvals.
- Growth and lifecycle programs: Partner with Product and Marketing to design and execute prospecting, onboarding, and lifecycle programs across web, email, webinars, and events; continuously experiment to reduce time-to-value and increase adoption.
- Measurement and optimization: Partner with Product and BI to define success metrics, build dashboards, monitor performance, and quickly act on insights to improve KPIs.
- Thought leadership: Collaborate with Comms and Content to develop narratives, POVs, and content that reinforce Altruist's product leadership and differentiation.
- Sales enablement: Equip Sales and customer-facing teams with compelling collateral such as one-pagers, pitch decks, and case studies; create feedback loops to inform product and marketing strategy.
What you will bring
- 6-8+ years of experience in B2B product marketing in highgrowth, latestage startups.
- Curiosity: you ask "why" and back your answers with data.
- Hustle: you are proactive, thoughtful, organized, and get things done. You ship, learn, iterate and run flawless, well-organized GTMs from planning to post-launch.
- Partnership: you bring a clear POV, influence respectfully, collaborate for the greater good, and pull in the right teams at the right time.
- Communication: you communicate clearly with internal and external audiences and can turn complex concepts into easy to understand and compelling marketing assets.