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Copywriter information

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$12

$31

$58

How much do copywriter jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for copywriter in Kentucky is $31.91, according to ZipRecruiter salary data. Most workers in this role earn between $24.23 and $36.11 per hour, depending on experience, location, and employer.

What is the difference between Copywriter vs Content Writer?

AspectCopywriterContent Writer
Primary FocusCreating persuasive, marketing-oriented content to drive sales or actionsProducing informative, educational, or entertaining content for audiences
Work EnvironmentAdvertising agencies, marketing teams, corporate marketing departmentsBlogs, online publications, corporate websites, content platforms
Required SkillsMarketing knowledge, persuasive writing, SEO basicsResearch skills, storytelling, informational writing
Common UsageAdvertising campaigns, sales pages, product descriptionsArticles, blog posts, whitepapers, newsletters

While both copywriters and content writers create written material, copywriters focus on persuasive content aimed at marketing and sales, whereas content writers produce informative content to engage and educate audiences. Understanding these differences helps employers and job seekers target the right roles and skills.

What does a copywriter do?

A copywriter is a professional who creates written content for advertising, marketing, and promotional materials. Their main goal is to craft persuasive and engaging copy that encourages people to take action, such as buying a product, subscribing to a service, or learning more about a brand. Copywriters work on a variety of materials, including advertisements, websites, emails, social media posts, and product descriptions. They often collaborate with designers, marketers, and clients to ensure the messaging aligns with brand objectives.

What are some common challenges copywriters face when collaborating with designers and marketing teams?

Copywriters often need to balance creativity with strategic messaging while working closely with designers and marketing teams. One common challenge is ensuring that the written content aligns seamlessly with the visual elements and overall brand voice. Effective communication and flexibility are crucial, as feedback from multiple stakeholders may require revisions to meet campaign goals. Building strong relationships and maintaining an open feedback loop can help copywriters overcome these challenges and produce cohesive, impactful content.

Can I be a copywriter with no experience?

Yes, entry-level copywriter positions often do not require prior experience and may focus on strong writing skills, creativity, and the ability to learn quickly. Building a portfolio, gaining familiarity with writing tools like Google Docs or Grammarly, and completing relevant courses can help you qualify for such roles.

What are the key skills and qualifications needed to thrive as a copywriter, and why are they important?

To thrive as a Copywriter, you need excellent writing, grammar, and editing skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Creativity, attention to detail, and the ability to work under tight deadlines are standout soft skills in this role. These skills ensure that copywriters can produce compelling, targeted content that meets client objectives and drives engagement.
More about Copywriter jobs
What are the most commonly searched types of Copywriter jobs in Kentucky? The most popular types of Copywriter jobs in Kentucky are:
What are popular job titles related to Copywriter jobs in Kentucky? For Copywriter jobs in Kentucky, the most frequently searched job titles are:
What job categories do people searching Copywriter jobs in Kentucky look for? The top searched job categories for Copywriter jobs in Kentucky are:
What cities in Kentucky are hiring for Copywriter jobs? Cities in Kentucky with the most Copywriter job openings:
What are popular job titles related to Copywriter jobs in KY? For Copywriter jobs in KY, the most frequently searched job titles are:
Copywriter jobs near you
Infographic showing various Copywriter job openings in Kentucky as of August 2026, with employment types broken down into 84% Full Time, 7% Part Time, 1% Temporary, and 8% Contract. Highlights an 68% Physical, 8% Hybrid, and 24% Remote job distribution, with an average salary of $66,366 per year, or $31.9 per hour.

Digital Designer

Southeast Christian Church

Louisville, KY • On-site

Full-time

Posted 17 days ago

Job description

The Digital Designer leads the digital-first design discipline at Southeast, every web page, app screen, email layout, digital ad, and motion-graphic asset that lives in pixels and in motion. This role exists because designing for digital surfaces is its own craft, distinct from print thinking adapted to a screen.

The Digital Designer extends Southeast’s brand system into digital patterns, partners with the Marketing Coordinator on email production, and contributes to the design team’s craft conversation alongside the Graphic Designer. UX awareness is baseline; aesthetic command is the bar.

Why Southeast? Southeast Christian Church is a dynamic, growing church where staff are encouraged to lead boldly, care deeply, and live authentically.

What you will be doing:

Web, App & Digital Surface Design

  • Design and iterate on Southeast’s web pages, microsites, landing pages, and app screens.
  • Apply UX/UI conventions; design for usability and accessibility, not just aesthetics.
  • Partner with web/IT teams on implementation; provide developer-ready specs and assets.
  • Test designs across devices and breakpoints; design responsive, mobile-first by default.

Email & Lifecycle Design

  • Design email templates, campaign emails, and lifecycle nurture flows for Southeast and the Senior Pastor platform.
  • Design for responsive rendering across email clients (Gmail, Outlook, Apple Mail, mobile).
  • Partner with the Marketing Coordinator on email production at scale; with the Strategic Copywriter on copy-design integration.
  • Apply email design best practices: above-the-fold clarity, scannable hierarchy, mobile-first.

Digital Ads, Motion & Social-Native Design

  • Design digital ads across Meta, Google, YouTube, and emerging platforms in formats and sizes the platforms reward.
  • Design motion graphics and animated assets for digital surfaces (lottie animations, short-form motion, ad variants).
  • Adapt static brand work to digital-native formats and platform-native conventions.
  • Partner with the Social Media Coordinator and Senior Pastor Social Coordinator on platform-native design needs.

Digital Brand System Extension

  • Extend Southeast’s brand system into digital-first patterns: web typography, interaction patterns, motion language, accessibility standards.
  • Document digital brand standards alongside the Design Lead; maintain Figma libraries and design tokens.
  • Partner with the Graphic Designer on brand consistency between print and digital surfaces.
  • Steward the digital design system as it evolves with platforms and best practices.

How You Operate

Self-Execution Mindset

You naturally take ownership and run with projects. You are comfortable making decisions and solving problems independently. You research, think critically, and present solutions, not questions, to leadership.

Adaptive & Resilient

You thrive in dynamic ministry environments where priorities shift. You see change as an opportunity for improvement and adapt quickly without losing momentum or requiring extensive recalibration.

Proactive Creator

You bring finished work and compelling ideas to the table. You are energized by developing new approaches and experimenting with creative solutions. You prefer taking initiative over waiting for direction.

Excellence-Driven

You have high standards for your work and are committed to continuous improvement. You take pride in delivering professional-quality content that reflects well on the ministry.

What we are looking for:

  • 3–5+ years digital design experience spanning web, app, email, digital ads, and motion.
  • Portfolio that demonstrates both UX awareness and aesthetic command on digital surfaces, not print work mocked up on a phone.
  • Mastery of Figma; working fluency in Adobe Creative Cloud and motion tools (After Effects, Lottie, or equivalent).
  • Working knowledge of how digital design becomes code (HTML/CSS literacy preferred, not required).
  • Working AI fluency; uses AI for image generation, motion concept acceleration, asset variants, and digital production speed.
  • Strong understanding of digital design conventions: mobile-first, accessibility (WCAG-aware), responsive behavior, performance trade-offs.
  • Heart for ministry and a commitment to using digital craft for Gospel impact.

This Role Is Not Right For You If You…

  • Prefer print or environmental work over digital surfaces.
  • Default to aesthetic over usability when designing for screens.
  • Resist the discipline that responsive, accessibility, and UX requires.
  • Avoid partnering with web/IT teams on implementation.
  • Find motion or interaction design beneath your craft.
  • Need to be the only one with taste in the room.

Our Requirements:

  • Engaged member of Southeast Christian Church, or willing to become one.
  • Models staff values: Honor, Care, Accountability, Grit, Authenticity, Humility, and Fun.
  • Lives out staff expectations of groups, inviting, serving, worship, and giving.
  • Agree with the *Statement of Faith, submit to the leadership established by the church, and lives out our church Mantras in tangible ways. https://www.southeastchristian.org/who-we-are#mantras

*Please read our Statement of Faith that is attached below. You will be asked if you agree with our Statement of Faith within the application process.