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Conversion Rate Optimization Jobs in New York (NOW HIRING)

Macy's

Sr. Manager, Search Engine Marketing

Manhattan, NY · On-site

$108K - $180K/yr

Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices. * Develop ...

Solomon Page

Digital DTC Product Manager

Manhattan, NY · On-site

$37.55/hr

Conversion Rate Optimization (CRO): Partner with market teams to implement User and A/B testing. Propose hypotheses, build tests, and analyze results to constantly evolve the .COM experience. * DMI ...

Knowledge Road

Growth Marketing Specialist

New York, NY · On-site

$20 - $30/hr

Experience with A/B testing and conversion rate optimization * Understanding of customer acquisition costs and lifetime value metrics Preferred Qualifications * Google Ads and Facebook Blueprint ...

Horizon Media

Data Scientist II

New York, NY

Domain expertise in the areas of media planning, retail campaign optimization, and conversion rate optimization strategies * Deep expertise in Python (and libraries), SQL * Strong programming ...

Horizon Media

Data Scientist II

New York, NY · On-site

Domain expertise in the areas of media planning, retail campaign optimization, and conversion rate optimization strategies * Deep expertise in Python (and libraries), SQL * Strong programming ...

PubMatic

Senior Website Manager

New York, NY · On-site

Partner with Product Marketing and Sales to ensure the website supports every stage of the revenue motion Conversion Rate Optimization (CRO) & Experimentation * Own end-to-end funnel optimization ...

EnthuZiastic

Growth Hacker - Remote

Newark, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Qumis Inc

Head of Growth

New York, NY · On-site

$170K - $200K/yr

Optimize the full conversion funnel from website visitor to self-serve customer or qualified enterprise pipeline, with relentless focus on conversion rate optimization at every stage * Establish ...

EnthuZiastic

Growth Hacker - Remote

Stamford, CT · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Jersey City, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Elizabeth, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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How much do conversion rate optimization jobs pay per hour?

As of Jul 1, 2026, the average hourly pay for conversion rate optimization in New York is $68.38, according to ZipRecruiter salary data. Most workers in this role earn between $68.37 and $68.37 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What are the most commonly searched types of Conversion Rate Optimization jobs in New York? The most popular types of Conversion Rate Optimization jobs in New York are:
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Conversion Rate Optimization jobs near you
Sr. Manager, Search Engine Marketing

Sr. Manager, Search Engine Marketing

Macy's

Manhattan, NY • On-site

$108K - $180K/yr

Full-time

Medical, Retirement, PTO

Posted 26 days ago

Key responsibilities

  • Develop and implement PPC strategies for retail products to drive sales and revenue growth.

  • Manage and optimize search, shopping, and app campaigns across platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.

  • Use analytics tools to track performance, identify opportunities for improvement, and report key metrics and recommendations to senior leadership.

Macy's rating

6.2

Company rating: 6.2 out of 10

Based on 843 frontline employees who took The Breakroom Quiz

7th of 21 rated department stores

Job description


Be part of an amazing story.
Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Senior Manager, Search Engine Marketing develops and implements comprehensive PPC strategies for key categories and products to drive sales, revenue growth, and efficiency. The Senior Manager conducts keyword research and analysis, manages and optimizes campaigns across platforms, and leverages analytics tools to track performance and report key metrics to senior leadership. The Senior Manager collaborates with site merchandisers and cross-functional teams to align campaigns with broader marketing initiatives, mentors junior PPC team members, and partners with internal teams to ensure landing pages, ad copy, and promotions are optimized for conversion. The Senior Manager develops and maintains paid-search investment plans, executes ongoing optimization to improve campaign performance, and stays current on emerging PPC technologies and techniques to keep the company ahead of the competition.
What You Will Do
  • Develop and implement PPC strategies for retail products that drive sales and revenue growth.
  • Manage and optimize search and shopping campaigns and product feeds across platforms such as Google Ads and Microsoft Advertising (Bing), applying deep knowledge of each platform's features and nuances.
  • Manage and optimize app campaigns across platforms such as Google Ads and Apple Search Ads (ASA), applying deep knowledge of each platform's features and nuances.
  • Use Adobe Analytics and other tools to track performance, identify improvement opportunities, and report clear, concise results and recommendations to senior leadership.
  • Partner with Marketing to align PPC campaigns with broader initiatives and key retail moments (e.g., major shopping and sale events) and ensure messaging is consistent, compelling, and customer-relevant.
  • Monitor industry trends and emerging PPC technologies and techniques; provide thought leadership to the broader marketing organization.
  • Manage and mentor junior PPC team members, providing coaching, feedback, and support while contributing to broader marketing initiatives.
  • Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices.
  • Develop and manage PPC budgets to maintain profitability and comply with financial guidelines while identifying opportunities to scale and expand campaign efforts.
  • Build ad hoc testing and performance-improvement plans to achieve revenue and efficiency targets.
  • Execute ongoing optimization to improve campaign performance and identify opportunities for innovation and experimentation to stay ahead of the competition.
  • Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
  • In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need
  • PPC Strategy & Growth Orientation: Strong skill in designing and executing PPC strategies for retail categories and products that drive revenue growth, efficiency, and ROAS improvement.
  • Search & Shopping Platform Expertise: Deep hands-on expertise in Google Ads and Microsoft Advertising (Bing), including the ability to optimize search and shopping programs using platform-specific features and levers.
  • App Campaign Management: Proven ability to manage and optimize app acquisition and engagement campaigns across platforms such as Google Ads and Apple Search Ads (ASA).
  • Shopping Feed & Catalog Management: Strong skill in managing product feeds and resolving feed quality issues using feed management tools (e.g., ProductsUp) to improve shopping performance at scale.
  • Measurement, Analytics & Performance Reporting: Advanced ability to use Adobe Analytics (and related analytics tools) to monitor performance, identify trends and opportunities, and deliver clear, decision-ready reporting and recommendations to senior leadership.
  • Attribution & KPI Optimization: Working knowledge of attribution approaches and measurement platforms (e.g., Adobe, Google Analytics) with the ability to optimize across the full customer journey against KPIs such as CPA, CPI, ROAS, and ROI.
  • Testing, Experimentation & CRO: Strong skill in developing hypotheses, running structured tests (creative, formats, audiences, landing pages), and applying A/B testing and conversion-rate optimization best practices to improve results.
  • Budget & Investment Management: Ability to build and manage PPC budgets and investment plans, maintain profitability within financial guidelines, and identify opportunities to scale and expand campaign efforts.
  • Cross-Functional Partnership: Ability to collaborate effectively with Marketing, Site Merchandising, Creative, Development, and E-commerce teams to align campaigns with major retail moments and ensure consistent messaging and strong onsite conversion.
  • Leadership, Coaching & Team Development: Demonstrated ability to mentor and develop junior team members through coaching, feedback, and day-to-day guidance while contributing to broader marketing initiatives.
  • Executive Communication & Influence: Ability to lead conversations with senior leadership and cross-functional partners, present insights clearly and concisely, and influence decisions in a matrixed environment.
  • Program & Project Management: Strong skill in managing multiple campaigns and initiatives simultaneously, prioritizing effectively, and delivering outcomes against competing deadlines.
  • Strategic, Creative & Technical Problem Solving: Ability to think strategically and creatively while staying close to technical details to diagnose issues, unlock performance, and drive continuous improvement.

Who You Are
  • Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 6-plus years of related experience.
  • This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
  • Able to work a flexible schedule based on department and company needs.

What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement

Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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About Macy's

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Macy's is proudly America's Department Store. There's a reason we've been around for 160 years. Customers come to us for fashion, value and celebration. Macy's is also known for giving back to our communities. The magic of Macy's ultimately comes alive in our stores, and our store colleagues are the ones making it happen. They provide outstanding customer service, create a memorable shopping experience, and drive sales results.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

New York, NY, US

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