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Conversion Rate Optimization Jobs in Minnesota (NOW HIRING)

Paramount

Manager, Retail Marketing, Amazon

Minneapolis, MN · On-site

$75K - $110K/yr

You manage the studio's "Digital Shelf" health, monitoring OOS (Out of Stock) rates and LBB (Lost ... Data-Driven Optimization (Brand Analytics) * Use Amazon Brand Analytics and Vendor Central data to ...

Independencepetgroup

Reporting & Optimization * Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager. * Support A/B testing and postcampaign analysis ...

nVent

Industrial Engineer

Blaine, MN · On-site

$72K - $97K/yr

Lead initiatives to improve safety, reduce cost per unit, conversion cost, and overall operational ... defect rates, scrap reduction) through process optimization * Lead and execute continuous ...

nVent

Industrial Engineer

Blaine, MN · On-site

$72K - $97K/yr

Lead initiatives to improve safety, reduce cost per unit, conversion cost, and overall operational ... defect rates, scrap reduction) through process optimization * Lead and execute continuous ...

Bio-Techne

Commercial Effectiveness Manager

Minneapolis, MN · On-site

$115K - $190K/yr

... conversion rates, sales cycle time) and identify areas for improvement to enhance sales productivity. • Analyze sales data to provide insights for territory, process, and performance optimization ...

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$61

How much do conversion rate optimization jobs pay per hour?

As of Jun 22, 2026, the average hourly pay for conversion rate optimization in Minnesota is $61.21, according to ZipRecruiter salary data. Most workers in this role earn between $61.20 and $61.20 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are the most commonly searched types of Conversion Rate Optimization jobs in Minnesota? The most popular types of Conversion Rate Optimization jobs in Minnesota are:
What are popular job titles related to Conversion Rate Optimization jobs in Minnesota? For Conversion Rate Optimization jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Minnesota look for? The top searched job categories for Conversion Rate Optimization jobs in Minnesota are:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Minnesota as of June 2026, with employment types broken down into 100% Full Time. Highlights an 73% In-person, and 27% Remote job distribution, with an average salary of $127,323 per year, or $61.2 per hour.
Digital Product Owner

Digital Product Owner

Legrand North America

Minnetonka, MN • On-site

Other

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Position Description
At a Glance
Legrand has an exciting opportunity for a Digital Product Owner to join the Audio Video Division in Minnetonka, MN. The Digital Product Owner oversees the vision, strategy, and execution of the company's public-facing website, ensuring it delivers measurable business value. This role serves as the voice for both customers and internal stakeholders, supporting brand development, demand generation, customer self-service, and distributor enablement within an Agile and Scrum framework. Collaboration with Marketing, IT, UX, Engineering, Sales, and external partners is crucial for prioritizing tasks, maintaining a high-quality backlog, and continually improving the website experience. The ideal candidate possesses strong product ownership skills, a process-driven approach, and excels in communication, negotiation, and cross-functional collaboration. Reporting to the Director of Digital & eCommerce, the Digital Product Owner is responsible for aligning stakeholders and guaranteeing successful project delivery through disciplined Agile practices
What Will You Do?
Product Vision & Strategy:
  • In tandem with CPO, own and communicate the product vision and roadmap for LNCA's Commercial AV website.
  • Translate business goals (e.g., growth, lead generation, customer support, distributor enablement) into clear product outcomes.
  • Ensure alignment between website roadmap and overall digital, marketing, and eCommerce strategies.
  • Represent the team and its work in meetings with leadership, other divisions, international stakeholders, and across Legrand North and Central America.

Backlog Ownership & Prioritization:
  • Create, refine, and prioritize the product backlog based on customer value, business impact, risk, and dependencies.
  • Write clear user stories and acceptance criteria.
  • Balance new feature development, technical debt, performance improvements, and compliance needs.

Agile & Scrum Execution:
  • Serve as Product Owner within a Scrum team.
  • Lead backlog grooming, sprint planning, sprint reviews, and retrospectives.
  • Provide frequent clarification and fast decision-making to keep the team unblocked.
  • Accept or reject completed work based on defined acceptance criteria.

Team, Stakeholder & Customer Collaboration:
  • Act as the primary point of contact for website-related needs across Marketing, Brand, Engineering, Sales, Customer Support, IT, and Compliance.
  • Gather and synthesize inputs from stakeholders, customers, distributors, and analytics.
  • Clearly communicate priorities, progress, and tradeoffs.
  • Collaborate closely with other leaders on the Digital team: UX, Development, Product Data, BSA, and Marketing.

Customer Experience & Optimization:
  • Champion user experience, accessibility, performance, SEO, and content quality.
  • Use analytics, customer feedback, and A/B testing to inform prioritization and improvements.
  • Continuously optimize journeys such as product discovery, spec access, lead capture, and support.

Measurement & Outcomes:
  • Define and track KPIs such as engagement, conversion rates, lead quality, site performance, and customer satisfaction.
  • Use data to validate outcomes, inform roadmap decisions, and guide continuous improvement.

People Management:
  • Manage and grow the team's BSA, providing guidance on project prioritization and determining which projects require a BSA.
  • Provide leadership and support through regular coaching.
  • Execute the HR responsibilities of people managers at LNCA.

Qualifications
Required Skills
Minimum Education and Experience Required:
  • Bachelor's degree in business, computer science, information technology or related field.
  • 3+ years' experience as Digital Product Manager, Product Owner or similar role.

Essential Knowledge, Skills, and Abilities Required:
  • Strong knowledge of Agile Scrum process and Agile principles.
  • Strong understanding of websites, CMS platforms, UX principles, SEO, eCommerce and digital analytics.
  • Outstanding written and oral communication, presentation and leadership skills.
  • Excellent organizational and time management skills.
  • Sharp analytical and problem-solving skills.
  • Proven ability to translate business requirements into actionable user stories.
  • Experience working with cross-functional teams and external vendors.
  • Experience managing at least one direct report.
  • Hands-on experience working in Agile and Scrum development teams.
  • Solid technical background with knowledge of software development and web technologies.
  • Excellent organizational skills with the ability to multi-task.
  • Demonstrated success empowering teams, encouraging accountability and enabling efficient and positive workplace environments.
  • Can confidently represent business and user interests to determine final product features.

Preferred Qualifications:
  • Scrum Product Owner Certification (CSPO, PSPO, or similar).
  • Experience in manufacturing, B2B, or industrial environments.
  • Experience with eCommerce, product data management, or complex catalogs.
  • Experience with tools such as Jira, Figma, Google Analytics, or similar.
  • Experience with web portal infrastructure and integrations (CMS, eCommerce, ERP and CRM).

Working Conditions/Physical Demands:
  • While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for data entry on a keyboard.
  • Ability to lift up to 10 pounds.
  • General office environment.
  • May require regular ground travel to other company facilities.
  • Long-distance or air travel as needed - not to exceed 10% travel.

Salary Range: $105,000-$115,000/annually
Company Info
About Legrand
Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR). For more information, visit www.legrandgroup.com/en
About Legrand North and Central America
Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical, and Data Center markets. LNCA offers comprehensive medical, dental, and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company's incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network. For more information, visit legrand.us
About Legrand's Audio Video (AV) Division
Legrand AV is a global leader in designing and manufacturing electrical, data, and AV solutions. For their customers worldwide, Legrand AV is focused on providing the foundation for amazing AV experiences through innovative solutions and exceptional service that solve their customers' AV integration and technology challenges.
Today and tomorrow are about keeping people connected. Legrand and the AV industry are uniquely positioned to deliver just that. Legrand AV solutions support technology to rebuild and maintain vital connections around the world. The tenacity and determination to stay connected, no matter what it takes is proof that nothing will stop Legrand AV's pursuit for life. Despite the challenges, people have adapted and found ways to collaborate, to meet, to greet, to teach, to learn.
http://www.legrand.us
http://www.youtube.com/legrandna
http://www.linkedin.com/company/44580
http://twitter.com/legrandNA
Equal Opportunity Employer

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