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Conversion Rate Optimization Jobs in Minnesota (NOW HIRING)

Wagner Group

E-Commerce Senior Manager

Minneapolis, MN · On-site

Expertise in digital shelf optimization, retail media, and eCommerce merchandising. * Excellent ... Conversion rate and customer acquisition cost Digital shelf performance (content quality, ratings ...

ImageTrend

Senior Content Writer

Eagan, MN · On-site +1

$75K - $100K/yr

Apply data-driven insights to improve engagement, conversion, and performance metrics, track and analyze content performance (SEO, engagement, conversion rates), use analytics tools to refine content ...

WAGNER Group

Senior Manager, E-Commerce

Plymouth, MN · On-site

Expertise in digital shelf optimization, retail media, and eCommerce merchandising. * Excellent ... Conversion rate and customer acquisition cost • Digital shelf performance (content quality ...

Wagner Group

Senior Manager, E-Commerce

Plymouth, MN · On-site

Expertise in digital shelf optimization, retail media, and eCommerce merchandising. * Excellent ... Conversion rate and customer acquisition cost Digital shelf performance (content quality, ratings ...

Vervint

Revenue Operations Manager

Minneapolis, MN

... Optimization * Own end-to-end revenue funnel performance (lead → opportunity → close → ... Partner with marketing to improve lead quality, routing, and conversion rates 3. Own Sales ...

Vervint

Revenue Operations Manager

Minneapolis, MN · On-site

... Optimization * Own end-to-end revenue funnel performance (lead → opportunity → close → ... Partner with marketing to improve lead quality, routing, and conversion rates 3. Own Sales ...

Ebenezer

VP of Enterprise Sales & Occupancy

Edina, MN · On-site

... optimizing packages aligned with mission and value. The role also monitors pricing elasticity, conversion rates, and margin impacts to inform data-driven pricing decisions. * Leadership, Team ...

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How much do conversion rate optimization jobs pay per hour?

As of Jun 22, 2026, the average hourly pay for conversion rate optimization in Minnesota is $61.21, according to ZipRecruiter salary data. Most workers in this role earn between $61.20 and $61.20 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are the most commonly searched types of Conversion Rate Optimization jobs in Minnesota? The most popular types of Conversion Rate Optimization jobs in Minnesota are:
What are popular job titles related to Conversion Rate Optimization jobs in Minnesota? For Conversion Rate Optimization jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Minnesota look for? The top searched job categories for Conversion Rate Optimization jobs in Minnesota are:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Minnesota as of June 2026, with employment types broken down into 100% Full Time. Highlights an 73% In-person, and 27% Remote job distribution, with an average salary of $127,323 per year, or $61.2 per hour.

Sr. Digital Marketing Strategist

Andersen Corporation

Cottage Grove, MN • On-site

$90K - $139K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Job description

ANDERSEN CORPORATION SUMMARY:
At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.
Our portfolio of brands - Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ - is crafted to serve customers across the new residential, home improvement and light commercial building sector.
Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.
JOB DESCRIPTION:
About the Role
Renewal by Andersen is seeking a Senior Digital Marketing Strategist to help accelerate our digital growth and transformation. This role drives performance across web, personalization, and lifecycle marketing.
You'll play a critical role in optimizing the full customer journey, from initial discovery through lead nurture and appointment conversion by leveraging platforms like Salesforce, Salesforce Marketing Cloud, and myPROJECT portal.
This is a high-impact role for a strategic, data-driven marketer who thrives at analyzing, improving, and implementing premier user experiences for both our end users and our affiliates.
What You'll Do
Drive Digital Growth
  • Develop and execute strategies that increase qualified traffic, leads, and conversion rates
  • Optimize the full funnel, from acquisition through lead nurture and appointment setting
  • Identify and prioritize high-impact opportunities to improve performance

Lead Digital Strategy & Execution
  • Partner with IT, analytics, and agency teams to deliver best-in-class digital experiences
  • Align acquisition strategies with downstream conversion and lifecycle performance
  • Onboard affiliates to our corporate programs which includes training, outreach, and pitching new ideas and optimizations.

Own Lifecycle Marketing & Lead Nurture
  • Manage and optimize Salesforce Marketing Cloud (SFMC) lead nurture programs
  • Build, document and refine audience segmentation and customer journeys (email, SMS, triggered communications)
  • Improve lead engagement, reduce drop-off, and accelerate conversions
  • Work cross-functionally on connect multi-channel journeys into a unified experience
  • Leverage behavioral data and customer insights to tailor digital experiences at scale

Shape the myPROJECT Experience
  • Drive strategy for myPROJECT, a post-purchase tool, as a key post-lead project tracker
  • Identify opportunities to improve customer transparency, engagement, and conversion
  • Partner cross-functionally to enhance usability, increase adoption and awareness within our network of affiliates

Analyze & Optimize Performance
  • Optimize experiences by reviewing web, email, SMS, segmentations and myPROJECT behaviors
  • Track KPIs including traffic, engagement, conversion, and lead quality

Innovate & Lead Digitally
  • Evaluate emerging tools and technologies (AI, personalization, lead scoring)
  • Bring forward new ideas to enhance customer experience and performance
  • Share best practices and help elevate digital capabilities across the organization

What You Bring
Required
  • 7+ years of experience in digital marketing, performance marketing, or lifecycle marketing
  • Strong expertise across data, analytics, user experience, lead nurture, and conversion optimization
  • Experience with CRM platforms (Salesforce preferred)
  • Strong analytical mindset and ability to translate data into action
  • Ability to lead cross-functional initiatives and influence stakeholders
  • Experience managing vendors

Preferred
  • Experience with Marketing Cloud
  • Experience with lead nurture programs and customer journey orchestration
  • Familiarity with A/B testing, UX optimization, and experimentation tools
  • Experience working with outside affiliates as a customer

Why You'll Love This Role
  • Work on a high-impact digital transformation initiative
  • Own and shape end-to-end customer journey performance
  • Partner across marketing, product, IT, and analytics teams
  • Make a measurable impact on growth, conversion, and customer experience

What Success Looks Like
  • Increased engagement, conversions, increased average order value and improved NPS scores
  • Improved lead-to-appointment conversion rates
  • Measurable gains from personalization and lifecycle marketing

COMPENSATION:
Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. This role is base plus Incentives eligible.
PAY RANGE:
$90,039.00 - $139,561.00
CULTURE AND BENEFITS:
At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package - a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member's wellbeing and success. While specific benefits may vary by position or location, we're proud to offer a comprehensive Total Rewards Package designed to support your well-being, growth, and future. Our benefits include:
  • 401 (k) Plan, Employer Fixed Contributions & Company Matching
  • Profit Sharing*
  • Medical, Dental and Vision Coverage*
  • Flexible Spending Accounts (FSAs)*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)
  • Life Insurance
  • Paid Time Off & Paid Holidays
  • Paid Maternity Leave & Paid Parental Leave*
  • Career Growth Planning & Nationwide Career Opportunities

*For employees covered by a collective bargaining agreement, some benefits may differ or may not be available based on the terms of the agreement.
PROFIT SHARING: In 2026 Andersen has set a profit-sharing target of $3,600 per eligible employee, prorated as appropriate. Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.
EEOC EMPLOYER: Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.
We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.

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