Conversion Rate Optimization Jobs in Georgia (NOW HIRING)

Job Overview

A strategic digital commerce leader responsible for driving growth, profitability, and operational excellence across all Direct-to-Consumer (D2C) and third‑party marketplace channels for Kids2. Accountable for P&L, sales, margin, customer acquisition, retention, and operational performance.

Key ResponsibilitiesDigital Commerce Strategy & P&L Leadership

• Own the Digital Commerce P&L across all D2C and Marketplace channels.
• Develop and execute annual and long‑range strategic plans to drive sustainable revenue growth and profitability.
• Establish channel‑specific growth strategies, forecasts, budgets, and operating plans.
• Identify and evaluate new commerce opportunities, partnerships, and emerging sales channels.
• Present business performance, forecasts, and strategic recommendations to Executive Leadership.
• Partner with Finance to develop revenue, margin, and profitability forecasts and ensure achievement of annual operating plans.
• Drive a culture of accountability, continuous improvement, and data‑driven decision making.

Direct‑to-Consumer (D2C) Business Management

• Lead all D2C commerce activities across owned digital storefronts.
• Improve conversion rate, average order value, customer lifetime value, and overall site profitability.
• Own site merchandising strategy, product presentation, content optimization, and customer experience enhancements.
• Co‑develop digital storefront roadmap including new features, functionality, integrations, and customer experience improvements.
• Partner with cross‑functional teams to optimize fulfillment, customer service, inventory availability, and operational performance.
• Align inventory, assortment, pricing, and promotional strategies.
• Scale the domestic D2C business in the USA and launch in key international markets.

Customer Retention & Loyalty

• Partner closely with Marketing to develop customer retention strategy across D2C channels.
• Support lifecycle marketing initiatives including email and SMS programs.
• Help develop customer segmentation, personalization, customer journey, and retention strategies.
• Manage loyalty and rewards programs to increase repeat purchase behavior and customer lifetime value.
• Analyze customer behavior and purchasing trends to identify opportunities for improved retention and loyalty performance.

Affiliate Commerce & Partnership Development

• Lead affiliate commerce strategy and partner development.
• Identify, onboard, and manage affiliate marketing partners, publishers, content creators, and commerce networks.
• Establish performance targets and optimize affiliate channel contribution.
• Expand commerce partnerships that drive incremental revenue and customer acquisition.
• Evaluate emerging affiliate and partnership opportunities that support business growth objectives.

Social Commerce Leadership

• Own TikTok Shop strategy, growth, and profitability.
• Develop creator commerce programs that drive traffic and conversion.
• Lead livestream commerce initiatives and promotional campaigns.
• Expand affiliate creator partnerships and social selling opportunities.
• Monitor platform health metrics, fulfillment performance, customer ratings, and profitability.
• Evaluate emerging social commerce opportunities and platforms.

Marketplace Business Leadership

• Own marketplace strategy, performance, and profitability across all third‑party channels.
• Develop marketplace growth plans including assortment expansion, pricing strategy, promotional planning, and operational excellence.
• Monitor marketplace health metrics and performance scorecards.
• Lead new marketplace onboarding and channel expansion initiatives.
• Ensure marketplace compliance and operational excellence across all platforms.
• Partner with marketplace account management teams to maximize sales performance, operational execution, and customer experience.
• Evaluate and prioritize new marketplace opportunities based on strategic fit, profitability, and growth potential.

Promotions & Digital Merchandising

• Own the annual digital promotional calendar across all D2C and marketplace channels.
• Develop promotional strategies that balance revenue growth, profitability, inventory objectives, and customer acquisition goals.
• Lead planning and execution for key commerce events (e.g., Walmart Deals, Target Circle Week, TikTok Shop Campaigns, Black Friday / Cyber Monday, holiday selling events).
• Oversee digital merchandising standards, assortment strategies, category optimization, product launches, and content presentation.
• Partner with sales, marketing, product development, inventory planning, and supply chain teams to align promotional activities with business priorities.
• Drive continuous improvement in product discoverability, assortment productivity, and customer conversion.

Commerce Operations & Technology

• Work closely with IT business partners and external vendors to develop the digital commerce technology ecosystem.
• Help support continuous improvement initiatives across commerce operations and technology.
• Ensure platform scalability, operational efficiency, and support for future business growth.
• Partner on new technologies that enhance customer experience, operational efficiency, and revenue growth.

Channel Integration & Marketplace Operations

• Partner with functional experts on business management and strategic direction of the channel integration platform (Rithum).
• Oversee product syndication, marketplace onboarding, inventory synchronization, order management workflows, pricing governance, and catalog management.
• Develop best practices for marketplace operations, product content governance, and digital commerce execution.
• Ensure operational readiness for new channel launches and marketplace expansions.

Analytics & Business Performance

• Establish and maintain digital commerce reporting, forecasting, and performance measurement frameworks.
• Develop KPI scorecards across D2C and marketplace businesses.
• Monitor and optimize key performance indicators including revenue, gross margin, contribution margin, EBITDA, conversion rate, average order value, customer lifetime value, repeat purchase rate, retention rate, and marketplace profitability.
• Utilize data and analytics to identify growth opportunities and support strategic decision making.
• Develop executive‑level reporting and business reviews that provide visibility into business performance and future opportunities.
• Leverage customer, product, and channel data to drive strategic planning and resource allocation.

Leadership & Team Development

• Recruit, develop, and lead a high‑performing digital commerce organization.
• Foster a culture of accountability, innovation, continuous improvement, and operational excellence.
• Establish clear goals, development plans, and performance expectations for team members.
• Build strong partnerships across sales, marketing, supply chain, IT, customer service, finance, and product development teams.
• Promote collaboration, transparency, and effective communication across the organization.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, eCommerce, Finance, or related field required.
• MBA or advanced degree preferred.
• 10+ years of progressive digital commerce leadership experience.
• Demonstrated success managing multi‑channel D2C and marketplace businesses – US experience required, international experience preferred.
• Significant experience owning P&L responsibility and driving profitable growth.
• Broad understanding of Shopify Plus, Shopify Markets, marketplace ecosystems, social commerce, channel integration platforms, and modern commerce technology stacks.
• Experience in customer retention programs, loyalty initiatives, email marketing, affiliate commerce, and marketplace expansion.
• Strong analytical and financial acumen with experience developing forecasts, business cases, and growth strategies.
• Proven ability to lead cross‑functional teams and execute complex digital commerce initiatives.
• Excellent communication, presentation, and organizational leadership skills.
• Demonstrated ability to operate effectively in a fast‑paced, growth‑oriented environment.

Physical Demands

• Regularly required to talk or hear.
• Frequently required to sit; use of hands; reach with hands and arms; stoop, kneel, crouch, or crawl.
• Occasionally required to stand and walk.
• Regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

Hybrid office environment.

Benefits & Workplace Policies

• Competitive pay, flexible hours, and generous benefits.
• Drug‑free workplace.
• Equal opportunity for all: M/F/D/V.