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Conversion Rate Optimization Jobs in Atlanta, GA

Senior Manager, Digital Marketing

Alpharetta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

Senior Manager, Digital Marketing

Atlanta, GA · On-site +1

  • Medical

  • Dental

  • Vision

  • Retirement

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

Senior Manager, Digital Marketing

Alpharetta, GA · On-site +1

  • Medical

  • Dental

  • Vision

  • Retirement

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

Digital Marketing Manager

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Conversion Rate Optimization (CRO) * Lead website and landing page optimization efforts designed to improve visitor engagement and conversion rates. * Design, build, and optimize landing pages ...

Digital Marketing Manager

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Conversion Rate Optimization (CRO) * Lead website and landing page optimization efforts designed to improve visitor engagement and conversion rates. * Design, build, and optimize landing pages ...

Landing Page Builder

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • PTO

This position requires a strong understanding of HTML/CSS/JavaScript, conversion rate optimization, clean design principles, tracking implementation, and the ability to move quickly while maintaining ...

Landing Page Builder

Atlanta, GA · Remote

$12K - $18K/yr

  • Medical

  • Dental

  • Vision

  • PTO

This position requires a strong understanding of HTML/CSS/JavaScript, conversion rate optimization, clean design principles, tracking implementation, and the ability to move quickly while maintaining ...

Landing Page Builder

Atlanta, GA · On-site

$12K - $18K/yr

  • Medical

  • Dental

  • Vision

  • PTO

This position requires a strong understanding of HTML/CSS/JavaScript, conversion rate optimization, clean design principles, tracking implementation, and the ability to move quickly while maintaining ...

Digital Content Manager

Alpharetta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Crawlability and indexing Conversion Rate Optimization (CRO) * Own content and website conversion performance , not just traffic * Design and execute A/B tests and experiments (headlines, CTAs ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

UI/UX Design Engineer

Atlanta, GA · On-site

$90K - $112K/yr

Generate periodic reports and insights to guide user engagement & retention improvements, conversion rate optimization, website speed, accessibility and SEO scores. * Generate Insights from analytics ...

Marketing Director

Atlanta, GA · On-site

$140K - $175K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Oversee website optimization, conversion rate improvements, and SEO initiatives. * Manage affiliate and partnership marketing programs. * Lead A/B testing and performance optimization across ...

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Conversion Rate Optimization information

See Atlanta, GA salary details

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$60

How much do conversion rate optimization jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for conversion rate optimization in Atlanta, GA is $60.10, according to ZipRecruiter salary data. Most workers in this role earn between $60.10 and $60.10 per hour, depending on experience, location, and employer.

What is conversion rate optimization?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in conversion rate optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in conversion rate optimization?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What is a conversion rate optimization job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase the percentage of visitors who complete desired actions. The role involves conducting A/B tests, implementing changes using tools like Google Optimize or Optimizely, and collaborating with designers and developers to enhance user experience and maximize conversions.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely or VWO is essential, along with a strong understanding of digital marketing and website design principles.

What are the most commonly searched types of Conversion Rate Optimization jobs in Atlanta, GA?

The most popular types of Conversion Rate Optimization jobs in Atlanta, GA are:

What are popular job titles related to Conversion Rate Optimization jobs in Atlanta, GA?

For Conversion Rate Optimization jobs in Atlanta, GA, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization jobs in Atlanta, GA look for?

The top searched job categories for Conversion Rate Optimization jobs in Atlanta, GA are:

Infographic showing various Conversion Rate Optimization job openings in Atlanta, GA as of July 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $125,015 per year, or $60.1 per hour.

Manager, Website & Conversion Optimization

CeriFi

Alpharetta, GA • On-site

$90K - $100K/yr

Full-time

Posted 18 days ago


Job description

Description:

The Opportunity


We're looking for a hands-on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands.


You'll partner closely with Marketing, Digital, and a lean Engineering team to prioritize and ship site changes, then use data and experimentation to continuously improve conversion. This is a role for someone who is equally comfortable in a CMS and in an analytics dashboard — someone who can move fast, work within real constraints, and show measurable results.


What you will do

Website Ownership & Execution

  • Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io)
  • Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives
  • Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards
  • Serve as the primary point of contact for website requests, triaging and sequencing work against business priority

Conversion Rate Optimization

  • Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels
  • Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights
  • Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation
  • Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging
  • Report on test results, site performance, and CRO impact against revenue and pipeline goals

Cross-functional collaboration

  • Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap
  • Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications
  • Collaborate with Creative on page design, content structure, and brand consistency
  • Support new brand, product, and campaign launches with timely, well-executed site
Requirements:

What we are looking for

  • 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization
  • Hands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar)
  • Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan
  • Experience working within a multi-site or multi-brand portfolio a plus
  • Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team
  • Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams
  • A collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal
  • An execution mindset: you move fast, test and iterate, and let data guide decisions

What success looks like

In your first 60 days, you will have audited CeriFi's website properties, established a working cadence with Engineering and Creative, and identified the highest-impact CRO opportunities across the portfolio.


Within 3 months, you will have a testing program live on priority pages, a clear website roadmap aligned to business priorities, and early wins on conversion improvement to point to.


By 6 months, you will have built a repeatable system for prioritizing, shipping, and measuring website and CRO work - with a track record of measurable learnings & conversion gains across CeriFi's brand portfolio.