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Conversion Rate Optimization Jobs in Atlanta, GA

Serenity Health Care

VP of Marketing

Sandy Springs, GA · On-site

$180 - $260/hr

... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...

1-800-Flowers

Paid Media Manager, SEM

Atlanta, GA · On-site

If you're passionate about optimizing large-scale paid search programs, uncovering growth ... Analyze key performance metrics including ROAS, ROI, CPA, CTR, conversion rate, revenue, and ...

New

1 800 Flowers

Paid Media Manager, SEM

Atlanta, GA

If you're passionate about optimizing large-scale paid search programs, uncovering growth ... Analyze key performance metrics including ROAS, ROI, CPA, CTR, conversion rate, revenue, and ...

Posted today

22Miles

Demand Generation Manager

Peachtree Corners, GA · On-site

$80K - $90K/yr

... Optimization & Analytics • Track website engagement and user behavior with Microsoft Clarity (heatmaps, session replays). • Run A/B tests and provide insights to improve conversion rates across ...

Compass

Performance Advisor

Atlanta, GA · On-site

$90K - $105K/yr

Primary Objective Increase conversion rates and revenue outcomes by improving agent behavior, tool ... Optimization * Monitor agent performance across key metrics * Identify gaps and create targeted ...

authority

Field Marketing Manager

Atlanta, GA

... conversion rates, and revenue performance. * Translate brand-level strategy and systemwide ... Hold vendor partners accountable for reporting, optimization recommendations, campaign execution ...

BIC

Manager, Ecommerce Merchandising & AI

Atlanta, GA

... by optimizing digital shelf performance, enhancing product discoverability, improving conversion ... Lead strategic vendor relationships supporting content management, analytics, ratings and reviews ...

Kids II

Director, Digital Commerce - US

Atlanta, GA · On-site

Drive improvements in conversion rate, average order value, customer lifetime value, and overall site profitability. * Own site merchandising strategy, product presentation, content optimization, and ...

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Conversion Rate Optimization information

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How much do conversion rate optimization jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for conversion rate optimization in Atlanta, GA is $60.10, according to ZipRecruiter salary data. Most workers in this role earn between $60.10 and $60.10 per hour, depending on experience, location, and employer.

What is conversion rate optimization?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in conversion rate optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in conversion rate optimization?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What is a conversion rate optimization job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase the percentage of visitors who complete desired actions. The role involves conducting A/B tests, implementing changes using tools like Google Optimize or Optimizely, and collaborating with designers and developers to enhance user experience and maximize conversions.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely or VWO is essential, along with a strong understanding of digital marketing and website design principles.

What are the most commonly searched types of Conversion Rate Optimization jobs in Atlanta, GA?

The most popular types of Conversion Rate Optimization jobs in Atlanta, GA are:

What are popular job titles related to Conversion Rate Optimization jobs in Atlanta, GA?

For Conversion Rate Optimization jobs in Atlanta, GA, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization jobs in Atlanta, GA look for?

The top searched job categories for Conversion Rate Optimization jobs in Atlanta, GA are:

Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Atlanta, GA as of July 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $125,015 per year, or $60.1 per hour.

VP of Marketing

Serenity Mental Health Centers

Sandy Springs, GA • On-site

$180 - $240/hr

Other

Posted 22 days ago

Job description

VP of Marketing

Location: Sandy Springs, GA
Reports To: Executive Leadership Team

About Serenity

Serenity Healthcare is one of the fastest-growing specialty healthcare platforms in the country, with 1,000+ employees and 40+ clinics across multiple states.

We provide advanced outpatient mental health treatments including TMS, ketamine therapy, and medication management, helping patients find relief when traditional approaches have failed.

The Opportunity

We are seeking a VP of Marketing to build and scale a world-class direct-to-consumer growth engine. This leader will be accountable for driving patient acquisition, improving conversion, diversifying lead sources, and building the systems, processes, and team necessary to support Serenity's continued expansion.

This is not a brand-only leadership role. We are looking for a hands‑on, performance-driven executive who understands how to use technology, automation, analytics, and AI to accelerate growth. The ideal candidate combines strategic vision with operational execution and takes ownership of measurable business outcomes.

Key Responsibilities

  • Own marketing performance and growth across all channels, with accountability for lead volume, lead quality, conversion rates, acquisition costs, and revenue impact.
  • Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging growth channels.
  • Build a diversified lead generation engine that reduces dependency on any single source and creates sustainable, scalable growth.
  • Drive marketing automation, CRM optimization, AI adoption, attribution, analytics, and reporting to improve effectiveness and efficiency.
  • Partner closely with Operations and the Contact Center to optimize the patient acquisition funnel from first touch through treatment start.
  • Recruit, develop, and lead a high‑performing marketing team while fostering a culture of accountability, speed, resilience, testing, and continuous improvement.
  • Establish clear KPIs, reporting, and operating rhythms that connect marketing activity directly to business results.
  • Create repeatable growth playbooks that support new market launches and accelerate clinic performance.

What We're Looking For

  • 10+ years of progressive marketing leadership experience in direct-to-consumer, performance-driven environments.
  • Proven success scaling lead generation and revenue growth across multiple channels and markets.
  • Deep expertise in paid search, paid social, SEO, conversion optimization, marketing automation, CRM platforms, analytics, and attribution.
  • Demonstrated experience implementing and leveraging marketing technology, automation tools, and AI—not simply managing vendors or teams who do.
  • Strong track record of building teams, developing talent, and holding organizations accountable to measurable outcomes.
  • Experience in healthcare, multi-location services, consumer services, or other high-growth, high-consideration purchasing environments preferred.
  • Resilient, resourceful, data-driven, and comfortable operating in a fast-paced environment with ambitious growth expectations.

What Success Looks Like

  • Increased qualified patient demand.
  • Improved conversion rates and acquisition economics.
  • Diversified and scalable lead generation channels.
  • Strong adoption of automation, AI, and reporting systems.
  • High-performing, accountable marketing team.
  • Repeatable growth engine that supports Serenity's national expansion.

Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.

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