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Conversion Manager Jobs in Utah (NOW HIRING)

AlterMe

Lifecycle Marketing Manager

Lehi, UT · On-site

We're hiring a Lifecycle Marketing Manager to own how we communicate with leads and customers from ... Lift conversion rates without lifting CAC. * E-commerce revenue. Build the automated and triggered ...

AAPC

Senior Product Marketing Manager

Salt Lake City, UT · Remote

$117.10K - $153.40K/yr

You'll own key lifecycle touchpoints, lead conversion funnel optimization and analysis, and ensure ... Create and manage integrated marketing promotional programs including product videos, website ...

THERMOWORKS INC

Manager, Email & SMS

American Fork, UT · On-site

You will manage 2 specialists while also working directly in Klaviyo yourself-building campaigns ... Continuously optimize flows to improve conversion and customer experience * Partner with the e ...

Momentous

Product Marketing Manager

Park City, UT · On-site

$161.10K/yr

Monitor product performance post-launch, including PDP engagement and conversion signals ... Highly organized, detail-oriented, and comfortable managing multiple launches simultaneously.

Momentous

Product Marketing Manager

Park City, UT

$161.10K/yr

Monitor product performance post-launch, including PDP engagement and conversion signals ... Highly organized, detail-oriented, and comfortable managing multiple launches simultaneously.

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Conversion Manager information

What are the key skills and qualifications needed to thrive as a Conversion Manager, and why are they important?

To thrive as a Conversion Manager, you need strong analytical skills, experience with conversion rate optimization (CRO), and a background in digital marketing or related fields. Familiarity with A/B testing platforms, web analytics tools like Google Analytics, and CRO certifications are commonly required. Exceptional communication, creativity, and project management skills help in collaborating with teams and driving innovative solutions. These competencies are vital for maximizing website performance, improving user experience, and achieving business growth targets.

How does a Conversion Manager typically collaborate with marketing and product teams to optimize user experience?

A Conversion Manager works closely with both marketing and product teams to analyze user behavior, identify drop-off points, and recommend improvements to increase conversion rates. This often involves sharing insights from A/B tests, aligning on messaging strategies, and coordinating website or app updates. Regular cross-functional meetings and data sharing are essential to ensure everyone is working toward common goals. By fostering open communication, Conversion Managers help bridge the gap between technical development and marketing initiatives for optimal user experience.

What are Conversion Managers?

Conversion Managers are professionals responsible for optimizing a business’s website or digital campaigns to increase the percentage of visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and implement strategies to improve conversion rates. Their role involves close collaboration with marketing, design, and development teams to ensure that user experience and messaging are aligned with business goals. Conversion Managers often use data analytics and user feedback to inform their decisions and measure the effectiveness of their efforts.

What is the difference between Conversion Manager vs Digital Marketing Specialist?

AspectConversion ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; experience in conversion optimization toolsBachelor's in Marketing, Communications, or related; proficiency in digital channels
Work EnvironmentCollaborates with marketing, design, and analytics teams to optimize user journeysDevelops and executes digital campaigns across platforms like social media, email, and search
Employer & Industry UsageCommon in e-commerce, SaaS, and online servicesUsed across various industries for online brand promotion and lead generation

The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.

What are popular job titles related to Conversion Manager jobs in Utah? For Conversion Manager jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Conversion Manager jobs in Utah look for? The top searched job categories for Conversion Manager jobs in Utah are:
What cities in Utah are hiring for Conversion Manager jobs? Cities in Utah with the most Conversion Manager job openings:
Conversion Manager jobs near you
Owala Sr. Digital Marketing Manager

Owala Sr. Digital Marketing Manager

Trove Brands

Lehi, UT

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

Job description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It's about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

Job Description

Trove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies — ensuring all initiatives drive measurable revenue impact and scalable long-term growth. The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala's digital ecosystem operates cohesively and efficiently. This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.

  • Own and lead the overall digital marketing strategy for Owala's DTC business, with clear accountability for revenue growth and channel performance.
  • Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
  • Identify scalable growth opportunities and drive innovation across the digital ecosystem.
  • Manage, oversee, and guide a team responsible for:
    • Website Growth & Performance Management
    • Paid Media Strategy & Execution
    • Conversion Rate Optimization (CRO)
    • Email / SMS / Lifecycle Marketing
    • SEO / GEO Strategy & Organic Performance
  • Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.
  • Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.
  • Monitor attribution models and performance dashboards to continuously refine strategic decisions.
  • Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.
  • Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.
  • Establish clear KPIs, reporting cadence, and performance standards across all channels.
  • Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.
  • Present performance insights, forecasts, and strategic recommendations to senior leadership.
  • Elevate digital marketing from tactical execution to scalable, long-term strategy.

Job Qualifications

  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
  • 6–9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
  • Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
    Proven ability to manage and oversee:
    • Website growth and performance initiatives
    • Paid media strategy and execution
    • Conversion rate optimization (CRO) programs
    • Email, SMS, and lifecycle marketing strategies
    • SEO/GEO and organic growth performance
  • Experience managing and developing a team of 3 or more direct reports.
  • Experience owning and optimizing significant digital marketing budgets.
  • Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
  • Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting.
  • Strategic thinker with strong analytical and leadership skills.
  • Excellent communication and cross-functional collaboration abilities.

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.

Among the many benefits our team members enjoy are:

  • Comprehensive medical, dental, and vision care
  • 401k package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

This is a fully in-office position at our HQ in Lehi, Utah.