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Content Writer information

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$11

$35

$86

How much do content writer jobs pay per hour?

As of Jul 16, 2026, the average hourly pay for content writer in Michigan is $35.26, according to ZipRecruiter salary data. Most workers in this role earn between $20.53 and $40.43 per hour, depending on experience, location, and employer.

What Is a Content Writer?

A content writer produces website and social media copy, usually for marketing purposes. Content writers are responsible for creating web copy that is clear, on brand, and relevant. To accomplish this, content writers must conduct research, employ an original approach to writing, and ensure that the copy they produce aligns with the business’ marketing and branding initiatives. Content writers also produce captivating headlines and body copy to engage readers on the company’s social media platforms.

What does a Content Writer do?

A Content Writer is responsible for creating written material for websites, blogs, social media, marketing campaigns, and other digital or print platforms. Their primary duties include researching topics, writing engaging and accurate content, and editing their work to ensure clarity, grammar, and adherence to a specific style or brand voice. Content Writers may also optimize their writing for search engines (SEO) and collaborate with editors, designers, or marketing teams to deliver effective messaging. Their work is essential in helping organizations communicate with their audience, build brand awareness, and achieve business goals.

What is the difference between Content Writer vs Copywriter?

AspectContent WriterCopywriter
Primary FocusCreating informative, engaging content for websites, blogs, and articlesCrafting persuasive, sales-oriented copy for advertisements and marketing materials
Skills & CredentialsStrong research, SEO knowledge, good writing skillsPersuasive writing, marketing understanding, creativity
Work EnvironmentWebsites, blogs, online publicationsAdvertising agencies, marketing departments, branding firms
Industry UsageUsed across digital content platformsPrimarily in advertising and marketing campaigns

While both Content Writers and Copywriters create written content, Content Writers focus on informative and engaging articles or blog posts, whereas Copywriters specialize in persuasive content aimed at driving sales or conversions. Understanding these differences helps employers and job seekers target the right roles and skills.

What are the key skills and qualifications needed to thrive as a Content Writer, and why are they important?

To thrive as a Content Writer, you need excellent writing, editing, and research skills, often supported by a relevant degree or portfolio of published work. Familiarity with content management systems (CMS), SEO tools, and basic HTML is typically required. Creativity, adaptability, and strong time management help writers produce engaging and on-brand content within deadlines. These skills ensure high-quality, search-optimized content that meets audience needs and drives organizational goals.

What exactly does a content writer do?

A content writer creates written material for websites, blogs, social media, and marketing campaigns to inform, engage, or persuade audiences. They research topics, craft clear and compelling content, and often optimize it for search engines using keywords and SEO best practices.

What's the average salary of a content writer?

The average salary of a content writer varies depending on experience, location, and industry, but typically ranges from $40,000 to $65,000 annually in many regions. Freelance content writers may earn per project or hourly rates, often between $20 and $50 per hour, depending on skill level and specialization.

Can I make $1000 a month freelance writing?

Content writers can earn $1000 or more per month depending on their experience, niche, and the number of clients they work with. Consistent freelance writing often requires building a portfolio, developing strong writing skills, and managing multiple projects or clients. Earnings vary widely based on rates, workload, and specialization.

What are some common challenges content writers face when working with multiple stakeholders, and how can they effectively manage feedback?

Content writers often collaborate with marketing teams, subject matter experts, and editors, each with their own perspectives and objectives. Balancing these inputs can be challenging, especially when feedback is conflicting or unclear. Effective content writers manage this by maintaining open communication, clarifying objectives early on, and keeping a version control system for drafts. They also prioritize feedback based on project goals and leverage their editorial judgment to create cohesive, audience-focused content.

Is AI replacing content writing?

AI tools are increasingly used by content writers to assist with tasks like drafting, editing, and research, but they do not fully replace human writers. Content writing remains a skill that benefits from creativity, critical thinking, and understanding of audience, which AI cannot replicate entirely. Many organizations use AI to enhance productivity while still relying on human writers for quality and nuance.
More about Content Writer jobs
What are the most commonly searched types of Content Writer jobs in Michigan? The most popular types of Content Writer jobs in Michigan are:
What are popular job titles related to Content Writer jobs in Michigan? For Content Writer jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Content Writer jobs in Michigan look for? The top searched job categories for Content Writer jobs in Michigan are:
What cities in Michigan are hiring for Content Writer jobs? Cities in Michigan with the most Content Writer job openings:
What are popular job titles related to Content Writer jobs in MI? For Content Writer jobs in MI, the most frequently searched job titles are:
Content Writer jobs near you
Infographic showing various Content Writer job openings in Michigan as of July 2026, with employment types broken down into 1% Internship, 73% Full Time, 22% Part Time, 1% Temporary, and 3% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $73,346 per year, or $35.3 per hour.
Learning and Development Content Writer

Learning and Development Content Writer

Tommy's Express Car Wash

Holland, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago

Job description

Tommy's is looking for a Learning and Development Content Writer to support the Learning & Development team with designing technical and instructional content for training materials provided to new franchise partners and site leaders running Tommy's Express locations across the country. This role will help create and maintain impactful curriculum, modules, videos, manuals, and materials to help our franchise partners and site teams operate their business successfully and in accordance with corporate standards. The ideal candidate will have the ability to take technical instruction and deliver it in a way that's easy for a learner to digest and understand.
What can Tommy's offer you?
  • Base pay and eligibility for annual profit-sharing bonus
  • Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
  • Dependent Care FSA with on-site Daycare options
  • 401k match and complimentary financial planning services
  • Paid time off and paid holidays
  • Opportunity for continued education and tuition assistance
  • Valuable learning and development program
  • Significant ability to grow internally for motivated and strong performing team members
  • Fun, energetic, family-oriented work culture with an emphasis on team member morale
  • Growing nationwide brand / presence

Position Responsibilities:
  • Write training material to help all franchise partners, site leaders, and team members in understanding the core functions of our car wash business model through compelling, interactive and engaging content
  • Craft compelling, effective, on-brand learning experiences for franchise partners
  • Update and maintain various types of training materials and methods to engage franchise partners and enhance the learning process
  • Utilize instructional design principles and techniques to develop eLearning modules and assessments
  • Work across multiple teams and platforms to develop and deliver content that demonstrates a deep understanding of our core business operations and wash functions
  • Design and improve both existing and new training materials across various platforms that capture ongoing franchise partner training topics and company knowledge base to ensure seamless execution and clarity of message
  • Format varieties include eLearning modules, workbooks, PDFs, assessments, slides, photos, videos, and scripts
  • Creation platforms include Articulate 360 (Rise/Storyline) and Adobe Creative Cloud (Express, InDesign, Premiere Pro, Acrobat)
  • Liaise with subject matter experts to ensure that content creation and quality is aligned with company standards and expectations
  • Take ownership of ad hoc projects from end-to-end, collaborating seamlessly with cross-functional stakeholders internally and externally
  • Assist with coordinating and hosting learning and development sessions live or over video for both new and existing franchise partners
  • Evaluate the impact of training material and sessions, as well as stay up to date on industry trends, to drive continuous improvements
  • Effectively maintain standards of quality and manage tight deadlines of competing priorities with all projects and initiatives
  • Other duties as assigned; duties and responsibilities may change at any time with or without notice

Position Qualifications & Candidate Attributes:
  • Advanced degree or equivalent formal training/certifications in Education, Instructional Design, Communications, or related field
  • 3+ years of relevant experience, such as curriculum development, creation of training materials and/or instructional manuals, or other related professional writing and content development
  • Exceptional oral, written, and interpersonal communications skills; ability to quickly learn and adopt the voice of the company and leadership
  • Proficient, proven copywriting and editing skills; writing sample will be requested during interview process
  • Video production and graphic design abilities a strong plus
  • Deep understanding of training technologies and ability to execute messaging across multiple platforms including web, video and printed materials
  • Ability to collaborate across multiple departments to develop and organize the most effective internal and external training materials for our company and franchise partners
  • Excellent organizational and time management skills
  • Natural curiosity and eagerness to learn in a fast-paced environment
  • Ability to work independently, multitask and prioritize workload to meet deadlines
  • Extremely detail-oriented with desire for 100% accuracy
  • Strong mechanical aptitude, experience in a structured corporate environment preferred
  • Technical savvy and proficient in Microsoft Office; experience within database systems and LMS management a plus
  • Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
  • High level of integrity and dependability with a strong sense of urgency and results-orientation
  • Views customer care as high priority; exhibits a positive can-do attitude
  • Displays a strong initiative and drive to identify gaps and fill them

Work Environment and Physical Demands:
This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectations.
To successfully perform the essential functions of this job, team member must be able to:
  • Work and commute in all weather conditions
  • Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
  • Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
  • Work in a fast-paced environment where they will often be multitasking
  • Move about inside the office to access standard office equipment
  • Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
  • Remain in a stationary position 50%+ of the time, alternating between sitting and standing
  • Ability to move and lift up to 30 pounds
  • Drive between company locations and/or vendors or suppliers as needed while on job

Overview of Tommy Enterprises Companies:
Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.
Tommy's Express Operations consists of a number of corporately owned Tommy's Express car wash locations across the country. This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year through the launch of Tommy's Express Capital, a new private fund strategy.
Tommy Car Wash Systems ("TCWS") is the power behind our Tommy's Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy's Express and Tommy Car Wash Systems make up the Tommy's Corporate brand, headquartered in Holland, MI.

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