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Content Strategy Jobs in California (NOW HIRING)

Descript

Content Strategist

San Francisco, CA

$130K - $165K/yr

What You'll Do Strategy & Planning * Define Descript's content strategy, editorial calendar, and channel prioritization * Identify content gaps and opportunities through user data, search research ...

Descript

Content Strategist

San Francisco, CA · On-site +1

$130K - $165K/yr

What You'll Do Strategy & Planning * Define Descript's content strategy, editorial calendar, and channel prioritization * Identify content gaps and opportunities through user data, search research ...

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Content Strategy information

What qualifications do you need to be a content strategist?

A content strategist typically needs a bachelor's degree in marketing, communications, journalism, or a related field. Relevant skills include strong writing, editing, research abilities, and experience with content management systems and analytics tools. Professional experience in content creation or digital marketing is often required or preferred.

What does a content strategist do?

A content strategist develops plans to create, manage, and optimize content across digital platforms to meet business goals. They analyze target audiences, set content guidelines, and collaborate with writers, designers, and marketers, often using tools like content management systems and analytics software. Their role ensures consistent, effective messaging aligned with brand objectives.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

How to get a job as a content strategist?

To become a content strategist, develop strong writing, editing, and analytical skills, and gain experience in content creation, marketing, or communications. Building a portfolio, understanding SEO tools, and obtaining relevant certifications can improve your prospects. Networking and staying updated on industry trends also help in securing a position.

What does a content strategist make?

A content strategist typically earns between $60,000 and $120,000 annually, depending on experience, location, and industry. They develop content plans, oversee content creation, and ensure messaging aligns with business goals, often using tools like content management systems and analytics platforms.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What skills and qualifications are needed to thrive as a content strategist?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.
What are the most commonly searched types of Content Strategy jobs in California? The most popular types of Content Strategy jobs in California are:
What are popular job titles related to Content Strategy jobs in California? For Content Strategy jobs in California, the most frequently searched job titles are:
What job categories do people searching Content Strategy jobs in California look for? The top searched job categories for Content Strategy jobs in California are:
What cities in California are hiring for Content Strategy jobs? Cities in California with the most Content Strategy job openings:
Content Strategy jobs near you
Infographic showing various Content Strategy job openings in California as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 7% Part Time, 2% Temporary, and 2% Contract. Highlights an 81% Physical, 6% Hybrid, and 13% Remote job distribution.

Senior Manager, Social Content Strategy

Dermalogica

Carson, CA • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 15 days ago

Job description

Who we are
Dermalogica stands tall as a beacon in the professional skincare realm, winning the trust of skin therapists across the globe. As a shining gem in the crown of the Unilever Prestige family, our commitment is to redefine industry standards with revolutionary skincare service and product innovations. Bolstered by our International Dermal Institute - the apex of post-graduate skin and body therapy training - Dermalogica has been at the forefront of the skincare industry for over four decades and continue to be on an exhilarating journey of expansion. And you could be a part of this adventure!
What you'll do
We are seeking a highly strategic and creatively driven Senior Manager, Social Content Strategy to lead the development of best-in-class social-first content across our owned and paid social channels. This role is ideal for someone who lives and breathes social media-someone who instinctively understands platform behaviors, emerging trends, creator culture, and what inspires audiences to engage. The Senior Manager will be responsible for shaping our content strategy, developing creative briefs, curating content, editing assets, and guiding the creation of compelling social-first storytelling that drives both brand engagement and business performance. This role manages one direct report and plays a critical role in shaping the brand's social presence and content ecosystem.
Key Responsibilities
Content Strategy & Creative Development
  • Lead the development of social-first content strategies that support brand campaigns, product launches, evergreen storytelling, retail priorities, and community engagement
  • Curate and edit content across multiple sources-including creators, influencers, user-generated content, campaigns, and in-house productions-to maximize performance across platforms
  • Develop clear, insight-driven creative briefs for internal teams, production partners, creators, and agencies
  • Partner with Creative and Brand teams to ensure content reflects brand standards while embracing platform-native storytelling
  • Optimize creative for both organic and paid social placements, ensuring assets are designed specifically for channel objectives and audience behaviors
  • Build and maintain a balanced content ecosystem across educational, community-driven, cultural, creator-led, and product-focused storytelling

Social Media Strategy & Channel Leadership
  • Own the organic social media strategy across Instagram, TikTok, YouTube, Pinterest, Facebook, and emerging platforms
  • Develop platform-specific content strategies that reflect audience behavior, platform best practices, and evolving social trends
  • Lead the growth strategy for YouTube and Pinterest, identifying opportunities to expand reach, engagement, search visibility, and long-term content value
  • Stay ahead of emerging platform features, creator behaviors, viral formats, and cultural conversations to identify opportunities for the brand to participate authentically
  • Monitor competitor activity and social trends to continually evolve channel strategies and maintain cultural relevance

Performance & Optimization
  • Analyze content performance across all social platforms, identifying trends, audience insights, and optimization opportunities
  • Use engagement metrics, watch time, retention, saves, shares, click-through rates, and conversion insights to continually improve creative performance
  • Partner with Paid Media teams to identify high-performing organic content suitable for paid amplification and develop creative optimized for paid social campaigns
  • Conduct regular content audits and develop recommendations based on platform performance, audience behavior, and emerging best practices
  • Measure and report on channel growth, engagement, content effectiveness, and campaign performance

Cross-Functional Leadership
  • Collaborate closely with Brand Marketing, Influencer Marketing, Community, Creative, Retail Marketing, eCommerce, and Media teams to deliver integrated content strategies
  • Partner with influencer teams to identify creator content that can be leveraged across owned and paid channels
  • Manage the social content calendar to ensure alignment with campaign priorities, launches, retailer initiatives, and seasonal moments
  • Manage, mentor, and develop one direct report while fostering a collaborative, high-performing team environment

Qualifications
  • 5-7+ years of experience in content strategy, social media, digital marketing, or brand marketing, preferably within beauty, wellness, lifestyle, or consumer brands
  • Deep expertise across Meta platforms (Instagram and Facebook), TikTok, YouTube, and Pinterest, with a strong understanding of each platform's algorithms, audience behaviors, and content best practices
  • Demonstrated success developing high-performing organic and paid social content strategies
  • Strong creative instincts with experience writing creative briefs, editing content, and curating assets that perform across multiple platforms
  • Strong understanding of creator marketing, user-generated content, and social-first storytelling
  • Highly analytical with experience translating performance data into actionable content strategies
  • Experience working closely with paid media teams to optimize creative performance and scale successful content
  • Excellent project management and cross-functional collaboration skills
  • Experience managing and developing direct reports
  • Passion for social culture, digital innovation, and staying ahead of emerging trends

The expected base salary range for this position is $100K to $110K. The exact base salary is determined by various factors including experience, skills, education, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
The role will be based out of the corporate headquarters in Carson, Los Angeles. It will be hybrid with applicable on site work guidelines.
Apply now and become a team member for the preeminent global leader in skincare providing a competitive and comprehensive health benefits package including life/accident/disability insurance, wellness programs, paid family leave, domestic partner benefits, education/training programs, product allowances, fitness reimbursement, 401(k) matching, and a host of other great perks.
Dermalogica is an equal opportunity employer committed to fostering an inclusive culture where all employees are valued, supported, and empowered to succeed.

Apply