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Content Optimization Manager Jobs in Oregon (NOW HIRING)

Da Francesco's

SEO Coordinator

Portland, OR · Remote

Strengthening and empowering all of the communities we serve. SEO Coordinator Remote-based position ... Familiarity with content management systems such as WordPress.

DEPT

Manager, SEO Content

OR · On-site +1

They oversee content creation, optimization, and performance tracking for assigned accounts. Content Strategists are expected to be proactive in managing client relationships, ensuring that ...

DEPT

Manager, SEO Content I

OR · On-site +1

They oversee content creation, optimization, and performance tracking for assigned accounts. Content Strategists are expected to be proactive in managing client relationships, ensuring that ...

SolarWinds

Sr. Manager SEO - Observability

OR · On-site +1

SolarWinds is seeking a strategic and data-driven Senior Manager of SEO to drive organic search ... Collaborate with content writers and editors to produce SEO-optimized assets that build topical ...

Defense Unicorns

Marketing Content Manager (SMM210)

OR · On-site +1

You'll manage and grow our social media presence, distribute the company newsletter, own the ... Apply SEO and answer engine optimization (AEO) best practices to improve content visibility and ...

Pindrop

Content and Brand Editorial Lead

OR · On-site +1

Manage the editorial calendar. You will build a content strategy that balances high-velocity ... You understand and have led SEO and/or AEO efforts. You're already adjusting your content for how ...

FireMon

Digital Marketing Manager

OR · On-site +1

Contribute to on-page SEO and content optimization to improve organic rankings. * Support search ... Manage UTMs, tags, and tracking links to maintain clean analytics across channels. * Assist with ...

Adobe

Group Content Strategy Manager, Adobe.com

OR · On-site +1

Familiarity with experimentation, optimization, or conversion-focused experience design. About ... designers, content strategists, and program managers dedicated to delivering exceptional ...

Triwill Group

Senior Content Marketer

Portland, OR · On-site

$158.20 - $197.80/hr

Manage the day-to-day operation of Mercury's educational blog, from content planning through assignment, editing, publishing, and ongoing optimization. * Write, edit, and package exceptional ...

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Content Optimization Manager information

What does a content optimization manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.

What are some common challenges content optimization managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What are the key skills and qualifications needed to thrive as a content optimization manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

What are the most commonly searched types of Content Optimization jobs in Oregon?

The most popular types of Content Optimization jobs in Oregon are:

What are popular job titles related to Content Optimization Manager jobs in Oregon?

For Content Optimization Manager jobs in Oregon, the most frequently searched job titles are:

What job categories do people searching Content Optimization Manager jobs in Oregon look for?

The top searched job categories for Content Optimization Manager jobs in Oregon are:

What cities in Oregon are hiring for Content Optimization Manager jobs?

Cities in Oregon with the most Content Optimization Manager job openings:

Content Optimization Manager jobs near you

Digital Marketing & SEO Manager

A&E Plumbing, Heating & Air

Hood River, OR • On-site

$30 - $45/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 days ago

Key responsibilities

  • Manage and continually improve the company website, including SEO optimization, content updates, and technical issues.

  • Develop and execute strategies for local SEO, including managing Google Business Profiles, reviews, and local search rankings.

  • Create, coordinate, and track digital marketing campaigns across various channels such as content marketing, social media, email, and paid advertising.

Job description

Benefits:
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
  • 401(k)
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Employee discounts

Position Summary
A&E Plumbing, Heating & Air is seeking a highly motivated Digital Marketing & SEO Manager to take ownership of our online presence and continue building one of the strongest digital marketing programs in the HVAC and plumbing industry.
This position is responsible for increasing website traffic, improving search engine rankings, generating qualified leads, growing our local market presence, and maintaining our reputation across every digital platform.
This is not simply a social media position. The ideal candidate understands digital marketing as a complete system—including SEO, content strategy, local search, website optimization, analytics, Google Business Profile management, conversion optimization, email marketing, and paid advertising.
Success in this role will be measured by measurable improvements in traffic, rankings, leads, and revenue.
This position owns A&E's digital marketing program. The successful candidate is expected to identify opportunities, prioritize projects, execute improvements, measure results, and continuously maintain our digital presence—not simply complete assigned tasks. We are looking for someone who takes initiative, thinks strategically, and treats our marketing as an ongoing business asset.
Primary Responsibilities
Website Management & SEO
• Manage and continually improve the company website.
• Optimize all pages for SEO and user experience.
• Build and maintain city-specific landing pages.
• Create and optimize service pages.
• Implement schema markup throughout the website.
• Improve page speed and Core Web Vitals.
• Maintain internal linking strategy.
• Optimize metadata, headings, images, and URLs.
• Monitor Google Search Console and resolve technical SEO issues.
• Maintain XML sitemaps and indexing.
Content Marketing
• Develop and maintain an annual content calendar.
• Write or coordinate high-quality blog articles.
• Refresh existing content to improve rankings.
• Create localized content targeting specific service areas.
• Add calls-to-action that improve lead generation.
• Build pillar pages and topic clusters.
• Create FAQs and educational homeowner resources.
• Ensure content follows E-E-A-T best practices.
Local SEO
• Manage Google Business Profiles.
• Maintain accurate business information across all platforms.
• Publish Google Posts regularly.
• Respond to customer reviews.
• Develop and execute review generation campaigns.
• Optimize service areas.
• Manage business listings and citations.
• Improve local search rankings across Oregon and Washington markets.
Social Media Management
• Develop a monthly social media calendar.
• Produce Facebook and Instagram content.
• Create Reels, Stories, educational videos, and before/after content.
• Coordinate photography and video with technicians.
• Manage community engagement.
• Respond to comments and messages.
• Track engagement metrics.
Email Marketing
• Create customer newsletters.
• Build automated email campaigns.
• Develop seasonal marketing campaigns.
• Support membership growth campaigns.
• Build lead nurturing campaigns.
Lead Generation & Conversion Optimization
• Improve website conversion rates.
• Optimize landing pages.
• Manage calls-to-action throughout the website.
• Improve online scheduling conversions.
• Monitor user behavior using analytics tools.
• Recommend improvements based on performance data.
Analytics & Reporting
Track and report:
• Website traffic
• Organic rankings
• Local rankings
• Google Business Profile performance
• Leads generated
• Conversion rates
• Social media growth
• Paid advertising performance
• ROI on campaigns
Provide monthly reports that include:
• Completed work
• Performance metrics
• Wins
• Challenges
• Next month's priorities
Brand Management
Maintain consistency across:
• Website
• Social media
• Advertising
• Printed materials
• Vehicles
• Uniforms
• Photography
• Email templates
• Google Business Profiles
• Directory listings
Paid Advertising
• Manage Google Ads.
• Manage Local Service Ads.
• Manage Meta advertising campaigns.
• Track advertising ROI.
• Improve cost per lead.
• Optimize campaigns based on performance.
Additional Responsibilities
• Coordinate photography and video production.
• Assist with recruiting marketing.
• Support community outreach events.
• Design marketing materials when needed.
• Coordinate promotional campaigns.
• Maintain marketing asset library.
Qualifications
Preferred:
• 3+ years of digital marketing experience
• Experience with local SEO
• Experience managing Google Business Profiles
• Experience with HubSpot
• Experience with Google Analytics 4
• Experience with Google Search Console
• Experience with SEMrush or similar SEO tools
• Experience with WordPress or HubSpot CMS
• Experience with Meta Business Suite
• Experience with Google Ads
• Experience with Canva or Adobe Creative Suite
• Strong writing and editing skills
• Photography and video editing experience
• Understanding of AI-assisted content creation
Skills & Abilities
The successful candidate should demonstrate:
• Excellent written communication
• Strong organizational skills
• Project management ability
• Analytical thinking
• Attention to detail
• Self-motivation
• Ability to prioritize multiple projects
• Data-driven decision making
• Creativity balanced with business objectives
• Ability to work independently
Key Performance Indicators (KPIs)
Success in this position will be measured by:
• Increase in qualified website traffic
• Improvement in search rankings
• Growth in organic leads
• Growth in Google Business Profile engagement
• Increase in customer reviews
• Improved website conversion rate
• Increased social media engagement
• Growth in membership signups
• Increased booked appointments from digital marketing
• Positive ROI on advertising campaigns
What Success Looks Like
Within the first year, the Digital Marketing & SEO Manager should:
• Increase qualified organic website traffic.
• Improve rankings for priority service keywords.
• Expand city-level search visibility.
• Maintain an active Google Business Profile.
• Execute a consistent content marketing strategy.
• Grow online reviews.
• Increase lead generation from digital channels.
• Continuously optimize the website using analytics and SEO best practices.

Flexible work from home options available.