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Content Optimization Manager Jobs in Indiana (NOW HIRING)

eCommerce SEO Content Writer

Jasper, IN ยท On-site

$45K - $60K/yr

The eCommerce SEO Content Writer will create and manage content for our websites to increase traffic and sales. In this role the specialist will write, develop, edit and publish content and copy for ...

eCommerce SEO Content Writer

Jasper, IN ยท On-site

$45K - $60K/yr

Job Type Full-time Description The eCommerce SEO Content Writer will create and manage content for our websites to increase traffic and sales. In this role the specialist will write, develop, edit ...

Development and continuous optimization of the DTC content strategy for the owned webshop, including SEO and GEO optimization to increase visibility and relevance * Development, management, and ...

You will operate at the intersection of SEO, content strategy, UX, and analytics, influencing how ... Manage content initiatives from intake through delivery, ensuring alignment with campaign ...

You will operate at the intersection of SEO, content strategy, UX, and analytics, influencing how ... Manage content initiatives from intake through delivery, ensuring alignment with campaign ...

Develop, manage, and execute global SEO and GEO strategies aligned to business, marketing, and pipeline growth objectives. * Optimize content and digital experiences for traditional search engines ...

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Showing results 1-20

Content Optimization Manager information

What are the key skills and qualifications needed to thrive as a Content Optimization Manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

What are some common challenges Content Optimization Managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What does a Content Optimization Manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.
What are the most commonly searched types of Content Optimization jobs in Indiana? The most popular types of Content Optimization jobs in Indiana are:
What are popular job titles related to Content Optimization Manager jobs in Indiana? For Content Optimization Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Content Optimization Manager jobs in Indiana look for? The top searched job categories for Content Optimization Manager jobs in Indiana are:
What cities in Indiana are hiring for Content Optimization Manager jobs? Cities in Indiana with the most Content Optimization Manager job openings:

SEO/Digital Marketing Specialist

Performacentric

Indianapolis, IN โ€ข Remote

Full-time

Posted 10 days ago


Job description

SEO Specialist / Digital Marketing Specialist

Location: Remote (Preferred U.S.-Based)
Employment Type: Full-Time
Company: Performacentric

About Performacentric

Performacentric helps small and mid-market organizations improve profitability, efficiency, employee performance, customer satisfaction, and business visibility through custom AI agents, automation, and intelligent business solutions. Our mission is to help organizations eliminate manual processes, connect disconnected systems, and make better decisions through AI-powered business transformation.

We are seeking an SEO Specialist / Digital Marketing Specialist who can drive organic growth, improve search visibility, and execute modern digital marketing initiatives that generate qualified leads and measurable business outcomes.

Position Overview

The SEO Specialist / Digital Marketing Specialist will be responsible for developing and executing Performacentric's search engine optimization, answer engine optimization, and AI-driven search visibility strategies. This individual will play a critical role in increasing website traffic, improving search rankings, generating qualified leads, and strengthening Performacentric's digital presence.

The ideal candidate understands that modern search extends beyond traditional SEO and includes AI search experiences, large language models, answer engines, and emerging search technologies. They are analytical, technically proficient, and capable of translating data into actionable marketing strategies.

Key ResponsibilitiesSearch Engine Optimization (SEO)
  • Develop and execute comprehensive SEO strategies.
  • Conduct keyword research and search intent analysis.
  • Perform on-page optimization for website pages, landing pages, blogs, and resource content.
  • Manage technical SEO initiatives including:
    • Site architecture
    • Internal linking
    • Crawlability
    • Indexation
    • Schema markup
    • Core Web Vitals
  • Conduct competitor and market analysis.
  • Monitor search rankings and identify optimization opportunities.
  • Improve organic traffic, domain authority, and search visibility.
Answer Engine Optimization (AEO)
  • Optimize content for AI-generated search results and answer engines.
  • Develop content structures that improve visibility within AI-powered search experiences.
  • Implement schema and structured data strategies that enhance machine readability.
  • Improve content discoverability across emerging search platforms.
  • Analyze AI search trends and recommend optimization opportunities.
Generative Engine Optimization (GEO/AGO)
  • Develop strategies that increase visibility within generative AI platforms and large language models.
  • Optimize content for AI citation and retrieval.
  • Create content frameworks that improve AI comprehension and relevance.
  • Monitor emerging AI search technologies and adapt optimization strategies accordingly.
  • Support Performacentric's thought leadership initiatives through AI-optimized content development.
Digital Marketing
  • Develop and execute integrated digital marketing campaigns.
  • Support lead generation initiatives across multiple channels.
  • Collaborate with content creators on:
    • Blog articles
    • White papers
    • Datasheets
    • Case studies
    • Website content
  • Optimize landing pages for conversion.
  • Assist with email marketing initiatives.
  • Measure and report campaign performance.
Analytics & Reporting
  • Track and report on:
    • Organic traffic
    • Keyword rankings
    • Lead generation
    • Conversion rates
    • Engagement metrics
    • Search visibility
  • Build dashboards and performance reports.
  • Provide recommendations based on data analysis.
  • Present findings and optimization opportunities to leadership.
Required QualificationsSearch & Marketing Expertise
  • 3+ years of experience in SEO, digital marketing, content marketing, or related roles.
  • Strong understanding of:
    • SEO
    • AEO (Answer Engine Optimization)
    • GEO/AGO (Generative Engine Optimization)
    • Content marketing
    • Digital marketing strategy
  • Experience conducting keyword research and competitive analysis.
  • Understanding of search ranking factors and technical SEO principles.
  • Familiarity with search algorithm updates and industry trends.
Technical Skills
  • Working knowledge of:
    • HTML
    • CSS
    • Website architecture
    • Structured data/schema markup
  • Ability to identify and communicate technical SEO issues.
  • Experience with website analytics and reporting tools.
  • Understanding of website performance optimization principles.
Content & Communication
  • Strong written and verbal communication skills.
  • Ability to collaborate with content creators, designers, and developers.
  • Experience creating SEO-focused content strategies.
  • Strong analytical and problem-solving skills.
Preferred Qualifications

Preference will be given to candidates with experience in:

  • SERanking
  • Google Search Console
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Schema implementation
  • Conversion Rate Optimization (CRO)
  • AI content optimization platforms
  • B2B SaaS marketing
  • AI and machine learning technologies
Desired Traits

We are looking for someone who is:

  • Curious and data-driven
  • Results-oriented
  • Analytical and strategic
  • Comfortable working independently
  • Passionate about emerging AI technologies
  • Continuously learning and staying ahead of industry trends
  • Able to balance technical optimization with business objectives
Key Performance Indicators (KPIs)

Success in this role will be measured by:

  • Organic traffic growth
  • Qualified lead generation
  • Search ranking improvements
  • AI search visibility improvements
  • Website conversion rates
  • Content performance metrics
  • Domain authority growth
  • Marketing campaign performance
What Success Looks Like

Within your first 90 days, you will:

  • Complete a comprehensive SEO, AEO, and GEO audit.
  • Develop a prioritized optimization roadmap.
  • Implement quick-win technical and content improvements.
  • Establish performance dashboards and reporting processes.
  • Launch initiatives that increase search visibility and lead generation.
  • Build a repeatable framework for ongoing SEO and AI search optimization.
How to Apply

Please submit:

  • Resume
  • Examples of successful SEO or digital marketing campaigns
  • Case studies demonstrating measurable results
  • Certifications (if applicable)
  • Brief summary of your experience with SEO, AEO, GEO/AGO, and digital marketing

Join Performacentric and help shape the future of AI-powered business transformation by building a search and marketing engine that drives measurable growth.