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Content Optimization Manager Jobs in Indiana (NOW HIRING)

Pwc

Industry Content Senior Editor

Indianapolis, IN

$91K - $321K/yr

... optimization - Demonstrating skills in digital content creation and management - Applying analytical thinking to enhance content quality - Utilizing storytelling to craft engaging narratives ...

Cummins

Principal Product Manager - MarCom

Columbus, IN · On-site

Establish platform governance and guardrails: content and tagging standards, SEO technical hygiene ... Requirements MarTech product management experience 3; years as a Product Manager/Product Owner or ...

Dorman Products

Marketplace Manager

Madison, IN

Optimization of titles, bullets, A+ content, images, and backend keywords * Ensure listings align ... Manage external agency responsible for Amazon advertising (SP, SB, SD, DSP) * Own: * Budget ...

Dorman Products

Marketplace Manager

Madison, IN

Optimization of titles, bullets, A+ content, images, and backend keywords * Ensure listings align ... Manage external agency responsible for Amazon advertising (SP, SB, SD, DSP) * Own: * Budget ...

Dorman Products, Inc.

Marketplace Manager

Madison, IN · On-site

Optimization of titles, bullets, A+ content, images, and backend keywords * Ensure listings align ... Manage external agency responsible for Amazon advertising (SP, SB, SD, DSP) * Own: * Budget ...

Deloitte

Manager

Morristown, IN · On-site

Experience supporting sales pursuits through proposal content development, workshop collateral ... optimization * Managing AI and analytics readiness efforts, including data quality reviews ...

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Content Optimization Manager information

What are the key skills and qualifications needed to thrive as a Content Optimization Manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

What are some common challenges Content Optimization Managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What does a Content Optimization Manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.
What are the most commonly searched types of Content Optimization jobs in Indiana? The most popular types of Content Optimization jobs in Indiana are:
What are popular job titles related to Content Optimization Manager jobs in Indiana? For Content Optimization Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Content Optimization Manager jobs in Indiana look for? The top searched job categories for Content Optimization Manager jobs in Indiana are:
What cities in Indiana are hiring for Content Optimization Manager jobs? Cities in Indiana with the most Content Optimization Manager job openings:
Content Optimization Manager jobs near you
PR & Social Content Specialist

PR & Social Content Specialist

Do it Best Corp.

Fort Wayne, IN • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

Job description

PR amp; Social Content Specialist – External amp; Brand
Location: Fort Wayne, IN
Level: Salaried
Division / Department: Marketing amp; Ecommerce / Communications
Reports to: Senior Communications Manager
Travel: Occasional dealer store visits and to Do it Best Group Markets
About the Role:
As the PR amp; Social Content Specialist, you will be responsible for managing, executing, and evolving the external storytelling of Do it Best, True Value, and Do it Best Group across owned, earned, paid, and social media channels.
Reporting to the Senior Communications Manager – External amp; Brand, this role will lead content development and execution for external-facing websites, B2B social media platforms, and storytelling initiatives that support critical company messages and center the independent dealers we serve.
You’ll shape our brand story and our brand voice through compelling content that drives awareness and engagement with members, prospects, and our industry. The PR amp; Social Content Specialist blends creativity with strategy and execution, guiding how both brands show up in the industry and connect with audiences every day.
Responsibilities include:
  • Brand Identity amp; Content Strategy
    • Help establish and evolve brand voice, presence, and identity for Do it Best Group, Do it Best, and True Value
    • Develop comprehensive content strategies to ensure alignment across all channels
    • Translate brand identity into editorial storytelling moments to support business goals and drive emotional connection with audiences
    • Work to identify, develop and publish brand storytelling campaigns
    • Serve as a partner for the organization to review and align materials to brand standards
  • Editorial Execution
    • Lead content creation for official social media platforms: True Value LinkedIn, and Do it Best LinkedIn, Facebook, Instagram, and YouTube
    • Create engaging content that drives an emotional connection with audiences
    • Lead content creation for corporate websites: (e.g., doitbestonline.com, truevaluecompany.com, doitbestgroup.com)
    • Develop a consistent publishing schedule and manage content calendars for digital and social platforms in alignment with broader communication and marketing campaigns
    • Ensure posts are aligned with each respective brand in voice, tone, visuals and goals
  • Media Relations
    • Develop and grow relationships with industry media partner
    • Support relationship with media relations agency
    • Vet dealer story submissions for alignment with company messages
    • Support dealer publicity in their own local markets
  • Collaboration
    • Partnership within the communications team and across the entire company is vital for success in this role. The PR amp; Social Content Specialist will need to build strong relationships with:
      • The Sales teams to identify and flesh out member and retailer success stories
      • Merchandising and Sales teams to identify, develop and publish the latest updates in product categories, thought leadership, Market events, and more
      • Creative teams to ensure visual brand alignment and timely asset production
      • Internal stakeholders to keep web content up to date, accurate, and aligned with business objectives
      • Marketing, Sales, and Product teams to amplify key launches and market messages
      • Designers, communications specialists, and the PR/media team to ensure message consistency across paid, earned, and owned channels
  • Measurement, Optimization, and Processes
    • Monitor platforms for engagement opportunities, respond to inquiries, and support reputation management
    • Track performance metrics and adjust content strategies based on analytics and audience insights
    • Leverage scheduling and analytics tools (e.g., Hootsuite, Meta Business Suite, LinkedIn Campaign Manager) to manage and report on content
    • Analyze traffic, engagement, and campaign metrics to optimize digital storytelling and audience growth
    • Plan ahead and identify opportunities to engage in culture, conversation, etc.

Education and Experience:
  • 3+ years in content strategy, editorial planning, integrated marketing, media relations, communications, or social media
  • Demonstrated success managing brand content across multiple platforms and digital channels

Skills and Abilities:
  • Excellent writing and editing skills with an eye for visual storytelling
  • Familiarity with modern social media platforms and the culture of each
  • Strong project management and organizational skills
  • Experience using CMS platforms, social media management tools, and basic design tools (e.g., Canva, Adobe Express)
  • Proficiency in Google Analytics, Microsoft Office, and Google Workspace

Benefits available to you:
  • Full insurance benefits package including Medical, Dental, amp; Vision
  • Paid time off to foster work/life balance
  • Profit sharing
  • Bonus Pay opportunities
  • Retirement funding opportunities
  • Education reimbursement
  • Health club reimbursement
  • Career advancement opportunities

About Do it Best Group
Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.
Culture
Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring, and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role.
Our Philosophy: Serving others as we would like to be served
Our Mission: Making the best even better
Our Goal: Helping members grow and achieve their dreams
Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.

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