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Content Optimization Manager Jobs in Arizona (NOW HIRING)

Content Writer

Scottsdale, AZ · On-site

$55K - $75K/yr

... managing content approvals through the organization, reviewing content success metrics, and optimizing existing content. This role will also have opportunities to support the eCommerce team more ...

Social Media Management: Create and curate content for various social media platforms, including ... Familiarity with SEO principles and content optimization. Proficiency in photography and ...

This role collaborates across teams while guiding SEO direction and contributing to content and visual excellence. This position is both a hands-on contributor and a leader of a small team - managing ...

This role collaborates across teams while guiding SEO direction and contributing to content and visual excellence. This position is both a hands-on contributor and a leader of a small team - managing ...

Plan and manage the master content calendar, ensuring timely delivery and strategic alignment across all campaigns. Creation & Optimization * Strategic Content Creation: Write, edit, and oversee the ...

Plan and manage the master content calendar, ensuring timely delivery and strategic alignment across all campaigns. Creation & Optimization * Strategic Content Creation: Write, edit, and oversee the ...

Plan and manage the master content calendar, ensuring timely delivery and strategic alignment across all campaigns. Creation & Optimization * Strategic Content Creation: Write, edit, and oversee the ...

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Content Optimization Manager information

What are the key skills and qualifications needed to thrive as a Content Optimization Manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What are some common challenges Content Optimization Managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What does a Content Optimization Manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

What are the most commonly searched types of Content Optimization jobs in Arizona? The most popular types of Content Optimization jobs in Arizona are:
What are popular job titles related to Content Optimization Manager jobs in Arizona? For Content Optimization Manager jobs in Arizona, the most frequently searched job titles are:
What job categories do people searching Content Optimization Manager jobs in Arizona look for? The top searched job categories for Content Optimization Manager jobs in Arizona are:
What cities in Arizona are hiring for Content Optimization Manager jobs? Cities in Arizona with the most Content Optimization Manager job openings:
SEO/AEO Specialist & Content Writer

SEO/AEO Specialist & Content Writer

Addictive Desert Designs

Chandler, AZ

Other

Medical, Dental, Vision, Life, PTO

Posted 4 days ago


Job description

SEO/AEO Specialist & Content Writer
Horsepower Automotive Group is seeking an SEO/AEO Specialist & Content Writer to support organic growth, AI search visibility, and ecommerce content across multiple aftermarket automotive brands including Addictive Desert Designs, DV8 Off-Road, C4 Fabrication, Rago Fabrication, and Flat Line Van Co.
This role is responsible for writing optimized product content, blog articles, and landing pages while helping improve visibility across traditional search engines and AI-driven search platforms.
 
Responsibilities
  • Manage on-page SEO efforts across HPAG brand websites
  • Write SEO/AEO optimized product descriptions, collection pages, and blog content
  • Conduct SEO, AEO, and GEO audits to identify optimization opportunities
  • Improve metadata, keyword targeting, internal linking, and site content structure
  • Research keywords, competitors, search intent, and AI search trends
  • Monitor rankings, traffic, and content performance using SEO tools and analytics platforms
  • Collaborate with ecommerce, product, and brand teams to ensure accurate and optimized content
  • Stay current on SEO trends, Google updates, AI search changes, and ecommerce best practices
Qualifications
  • Experience with SEO, content writing, ecommerce, or digital marketing
  • Understanding of SEO fundamentals, keyword strategy, and content optimization
  • Familiarity with AI search optimization, AEO, and GEO preferred
  • Strong writing and editing skills with attention to technical accuracy
  • Experience with Shopify, Google Analytics, SEMrush, Ahrefs, or similar tools preferred
  • Automotive, off-road, or aftermarket industry experience is a plus
HPAG is a fast-paced, team-oriented environment focused on innovation, growth, and building industry-leading brands.
All applicants must be able to pass a background check and drug screening.

Benefits:

  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Vision insurance
  • Employee discount
  • Paid time off
  • Referral program

Schedule and Compensation:

Job Type: Full-time (Monday - Friday)

Salary: DOE

Work Location: In person at our Chandler, AZ facility