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Content Director Jobs in Iowa (NOW HIRING)

Baker Group

Content Marketing Specialist

Ankeny, IA · On-site

PURPOSE The Content Marketing Specialist serves as Baker Group's storyteller, partnering with subject matter experts, project teams, and field personnel to capture and communicate the value of our ...

Demand.com

Marketing Director (Remote)

Des Moines, IA · Remote

We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact. We're looking for a Marketing Director to build and scale our ...

Manatt's

Director, Marketing

Ankeny, IA

... content for internal and external communications Develop and maintain enterprise brand standards ... Services Direct development of marketing collateral, presentations, promotional materials ...

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All JobsContent JobsContent Director JobsContent Director Jobs in Iowa

Content Director information

See Iowa salary details

$56.8K

$120.5K

$206.2K

How much do content director jobs pay per year?

As of Aug 6, 2026, the average yearly pay for content director in Iowa is $120,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,900.00 and $152,200.00 per year, depending on experience, location, and employer.

What does a content director do?

As a content director, you work to develop a variety of content across print, online, TV, and radio industries. Responsibilities include overseeing a team of staff to pitch and produce content, researching and developing creative content, and producing presentations and materials for consumption. Your duties also cover marketing strategy and PR campaign development, photo and copy editing, project management, communicating with clients, and social media administration. Skills in team leadership, communication, time management, writing and editing, and advertising are all valuable in this role.

How does a content director typically collaborate with other departments within an organization?

A Content Director works closely with teams across marketing, product, design, and sometimes sales to ensure content aligns with broader business goals. They regularly coordinate with stakeholders to develop content strategies, oversee editorial calendars, and ensure messaging is consistent across all channels. Building strong relationships with other department leads is essential for a Content Director to gather input, align priorities, and drive cross-functional projects to success. This collaborative approach not only enhances content quality but also maximizes its impact on the organization's objectives.

What are the key skills and qualifications needed to thrive as a content director, and why are they important?

To thrive as a Content Director, you need expertise in content strategy, editorial oversight, and digital marketing, often supported by a bachelor’s degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO best practices is essential. Exceptional leadership, creative thinking, and strong communication skills distinguish top performers in this role. These skills ensure the creation of impactful, brand-aligned content that drives engagement and achieves business objectives.

What is the difference between Content Director vs Content Manager?

AspectContent DirectorContent Manager
ResponsibilitiesOversees overall content strategy, leads content teams, and aligns content with business goals.Manages daily content creation, editing, and publishing tasks.
Required SkillsStrategic planning, leadership, content marketing, and analytics.Content creation, editing, project management.
Work EnvironmentSenior leadership, cross-department collaboration, high-level planning.

The main difference is that a Content Director focuses on strategic oversight and leadership of content initiatives, while a Content Manager handles the day-to-day content production and management tasks. Both roles require strong content skills, but the Content Director's role is more strategic and leadership-oriented.

More about Content Director jobs
What are the most commonly searched types of Content jobs in Iowa? The most popular types of Content jobs in Iowa are:
What are popular job titles related to Content Director jobs in Iowa? For Content Director jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Content Director jobs in Iowa look for? The top searched job categories for Content Director jobs in Iowa are:
What cities in Iowa are hiring for Content Director jobs? Cities in Iowa with the most Content Director job openings:
Content Director jobs near you
Infographic showing various Content Director job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $120,488 per year, or $57.9 per hour.

Content Marketing Strategist

Principal Financial Group

Des Moines, IA • On-site, Remote

$84K - $132K/yr

Full-time

Posted 15 days ago

Job description

What You'll Do
Are you a results-driven Content Marketer with a passion for creating content that converts? Do you excel at developing compelling campaigns that speak directly to the consumer?
Principal Financial Group is seeking a Content Marketing Strategist to join our dynamic team and help drive sales and engagement for our retirement plan offerings.
This role is ideal for a strategic thinker with a strong background in email and direct mail campaigns, content optimization, and A/B testing-someone who understands how to motivate action through content that resonates at each stage of the customer journey.
Key Responsibilities
    • Create compelling content for Direct-to-Consumer (DTC) campaigns-including email and direct mail-that drives conversions and supports retirement plan growth metrics.
    • Develop and optimize messaging that aligns with the buyer journey, leveraging audience insights and performance data to drive engagement and ROI.
    • Collaborate cross-functionally with marketing, product, compliance, and sales teams to ensure cohesive campaign execution across channels.
    • Help implement A/B tests for email and direct mail campaigns to identify high-performing content, subject lines, CTAs, and layouts.
    • Craft content across formats-including landing pages, print pieces, emails, and digital ads-tailored to segmented audiences.
    • Translate complex financial concepts into clear, persuasive, and actionable marketing messages that resonate with consumers.
    • Monitor and analyze campaign performance, using insights to refine strategies, increase conversions, and support continuous improvement.
    • Stay current on industry trends and consumer behavior in the retirement and financial planning space to maintain competitive messaging and positioning.
    • Contribute to the growth of the business through strategic storytelling and content that highlights the value of our products and services.

Who You Are
  • Bachelor's degree or equivalent experience
  • 4+ years of related content marketing experience, preferably with a focus on DTC campaigns and financial products.
  • Proven experience developing content that drives conversion in email, direct mail, and other marketing channels.
  • Proficient in A/B testing strategies and analyzing results to optimize content effectiveness.
  • Strong storyteller who can simplify complex topics into engaging, reader-friendly content.
  • Experience managing full-scale, integrated marketing campaigns with attention to detail and deadlines.
  • Strong editorial, proofreading, project management, and communication skills, with demonstrated AP Style experience.
  • Ability to translate analytics into meaningful content strategies.
  • Nimble, proactive, and able to manage multiple priorities in a fast-paced environment.
  • Familiarity with the retirement planning space or financial services is preferred.
  • Knowledge of Principal Financial Group's products and customer journey is a plus.

Travel: Some travel required, including occasional overnight stays.
This is a unique opportunity to make a measurable impact by delivering content that educates, motivates, and converts consumers exploring their retirement options. If you're ready to help shape the future of content marketing at Principal, we'd love to hear from you.
Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range
$84600 - $132000 / year
Salary Details
The following locations are examples of market-specific salary ranges across different geographies.
  • Grand Island, NE / Wichita, KS: $84,600 - $114,300 / year
  • Des Moines, IA / Tampa, FL: $89,300 - $120,650 / year
  • Charlotte, NC / Dallas, TX: $94,000 - $127,000 / year
  • Chicago, IL / Denver, CO / Minneapolis, MN: $103,400 - $130,000 / year
  • Los Angeles, CA / New York City, NY: $112,800 - $132,000 / year

Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Additional Information
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics
For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Date First Posted (TTF)
7/23/2026
Latest Post Date: Careers - US
7/23/2026
LinkedIn Remote Hashtag
#LI-Remote

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