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Content Development Director information

What are the key skills and qualifications needed to thrive as a Content Development Director, and why are they important?

To thrive as a Content Development Director, you need expertise in content strategy, editorial management, and a background in communications or a related field, often supported by experience in leadership roles. Familiarity with content management systems (CMS), analytics tools, and project management software is typically required. Strong leadership, creativity, and excellent communication skills set top performers apart in this role. These skills are crucial for driving effective content initiatives, aligning teams, and achieving organizational goals through impactful messaging.

What does a Content Development Director do?

A Content Development Director oversees the creation, strategy, and management of content across various platforms to support an organization's goals. They lead content teams, collaborate with other departments, and ensure all content aligns with brand voice and audience needs. Their responsibilities often include developing content strategies, managing editorial calendars, and evaluating the effectiveness of content initiatives. This role requires strong leadership, project management, and communication skills.

How does a Content Development Director typically collaborate with other departments to ensure cohesive messaging and brand consistency?

A Content Development Director works closely with marketing, product, design, and sales teams to align content strategies with broader business goals. This collaboration often involves regular cross-functional meetings, shared editorial calendars, and feedback loops to ensure messaging remains consistent across all platforms. By fostering open communication and establishing clear content guidelines, the director helps maintain a unified brand voice and responds efficiently to new opportunities or challenges. Successful directors also mentor their teams on best practices for interdepartmental collaboration, ensuring efficient workflow and high-quality output.

What is the difference between Content Development Director vs Content Manager?

AspectContent Development DirectorContent Manager
ResponsibilitiesOversees content strategy, high-level planning, and team leadershipManages daily content creation, editing, and publishing tasks
Required SkillsStrategic thinking, leadership, content planningContent creation, editing, project management
Work EnvironmentSenior-level, cross-departmental collaborationTeam-focused, operational tasks
Common UsageUsed in larger organizations for strategic rolesUsed in organizations for content execution roles

The Content Development Director focuses on strategic content planning and leadership, while the Content Manager handles daily content operations. Both roles require strong content knowledge, but differ in scope and seniority.

What are the most commonly searched types of Content Development jobs in Colorado? The most popular types of Content Development jobs in Colorado are:
What cities in Colorado are hiring for Content Development Director jobs? Cities in Colorado with the most Content Development Director job openings:

Marketing Director - Global Occupier Services

Cushman & Wakefield

Denver, CO • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 6 days ago


Cushman & Wakefield rating

7.4

Company rating: 7.4 out of 10

Based on 159 frontline employees who took The Breakroom Quiz

110th of 202 rated real estate companies


Job description

Job Title

Marketing Director - Global Occupier Services

Job Description Summary

The Marketing Director, Global Occupier Services (GOS) leads the marketing for Cushman & Wakefield's Global Occupier Services, our integrated real estate outsourcing and advisory services for corporate occupiers. This global role focuses on understanding and influencing corporate real estate decision-makers, aligning marketing efforts to business priorities, and accelerating revenue growth by strengthening the firm's market position and sales effectiveness.
The Marketing Director partners closely with Global Occupier Services business and sales leaders to develop and execute a comprehensive, insight-driven marketing strategy that differentiates the GOS business and targets the firm's highest-value opportunities and enhances client engagement across the pipeline from awareness through pursuit and conversion.

Job Description

Responsibilities:

Strategic Marketing Leadership

  • Develop and continuously refine a global marketing strategy aligned to GOS business priorities, revenue goals, and target client segments
  • Support growth acceleration by aligning marketing with business development, account management, and sales enablement to engage clients earlier in the buying journey.
  • Build a deep understanding of corporate real estate outsourcing buyers and personas, including needs, decision drivers, and procurement dynamics, as well as the trends impacting corporate organizations
  • Translate market, client, and competitive insights into actionable marketing strategies and messaging, managing budget and prioritizing spend across campaigns, events and thought leadership efforts

Business Partnership & Sales Alignment

  • Partner with the GOS Executive Leadership Team to shape strategic priorities, messaging, executive communications, and market-facing initiatives.
  • Work closely with sales teams and bid pursuit team to strengthen sales narratives, tools, and engagement techniques
  • Ensure marketing is fully integrated into the sales process, pipeline development, and conversion in close alignment with pursuits teams
  • Help drive consistency and effectiveness in how GOS's value is articulated across regions and teams
  • Collaborate with Research, Corporate Marketing and Strategic Consulting teams and other business partners to incorporate data, insights, and thought leadership into marketing efforts

Positioning, Differentiation, Brand and Messaging

  • Continually develop and refine messaging, compelling value propositions, and thought leadership to better position and differentiate GOS in the corporate real estate outsourcing marketplace
  • Ensure Cushman & Wakefield's brand positioning and messaging are consistently embedded in all GOS marketing outputs
  • Lead content development, supporting GOS executives and the greater business, including keynote presentations, videos, podcasts, social media, reports, and more.

Strategic Events & Industry Engagement

  • Lead the strategic planning and execution of Cushman & Wakefield's participation in key industry events such as CoreNet Global
  • Partner with Global Occupier Services leadership, sales teams, and internal events/marketing teams to define clear objectives, target audiences, activation plans, client engagement opportunities and success metrics for each event
  • Work directly with CoreNet Global and other industry organizations to shape engagement opportunities that elevate Cushman & Wakefield's presence and influence within the corporate real estate community
  • Develop integrated event strategies that extend beyond on-site presence, including pre-event targeting, onsite engagement, and post-event follow-up to drive client conversations
  • Ensure alignment between event content, thought leadership, and GOS messaging to reinforce differentiation and strategic positioning

Execution & Team Leadership

  • Lead and develop a team of marketing professionals responsible for executing global and regional marketing initiatives
  • Partner with corporate and regional marketing teams to deliver integrated campaigns, thought leadership, and content strategies; Act as a connector across regions and service lines to drive consistency and scale
  • Establish clear priorities, workflows, and accountability to ensure high-quality, timely delivery of marketing outputs

Performance Measurement & Optimization

  • Define and track KPIs to measure marketing impact, including pipeline influence, engagement, and conversion
  • Use performance data to continuously refine strategies, optimize spend, and improve outcomes

Qualifications:

  • 10+ years of experience in B2B marketing, business development, or commercial real estate / professional services
  • Experience leading global or multi-region marketing strategies
  • Experience operating in a matrixed, global organization
  • Proven track record partnering with sales organizations to influence pipeline and revenue outcomes
  • Experience working with or marketing to corporate real estate / occupier clients preferred
  • Demonstrated experience leading industry event strategy (e.g., CoreNet Global or similar associations)

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate's experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 140,250.00 - $165,000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or emailAccommodations@cushwake.com. Please refer to the job title and job location when you contact us.

INCO: "Cushman & Wakefield"

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