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Consumer Insight Research Jobs in Indiana (NOW HIRING)

MORGAN FOODS INC

Product Manager

Austin, IN · On-site

... R&D, Finance, Procurement, and Supply Chain to translate customer needs into scalable, profitable ... Sound judgment and the ability to turn insights into clear, practical recommendations * Disciplined ...

New

MORGAN FOODS INC

Product Manager

Austin, IN · On-site

... R&D, Finance, Procurement, and Supply Chain to translate customer needs into scalable, profitable ... Sound judgment and the ability to turn insights into clear, practical recommendations * Disciplined ...

New

Wolters Kluwer

VP, eCommerce - B2C

Indianapolis, IN

The ideal candidate blends deep consumer product expertise, strong technical acumen, and a proven ... Analyze market trends and oversee research to identify opportunities and threats. * Create and ...

Wolters Kluwer

VP, eCommerce - B2C

Indianapolis, IN

The ideal candidate blends deep consumer product expertise, strong technical acumen, and a proven ... Analyze market trends and oversee research to identify opportunities and threats. * Create and ...

Wolters Kluwer

VP, eCommerce - B2C

Indianapolis, IN · On-site

The ideal candidate blends deep consumer product expertise, strong technical acumen, and a proven ... Analyze market trends and oversee research to identify opportunities and threats. * Create and ...

Crowe LLP

Loan Review Senior Consultant

Fort Wayne, IN · On-site

That's why we continuously invest in innovative ideas, such as AI-enabled insights and technology ... Underwriting, lending, or regulatory experience - not a role for a consumer finance background

Crowe LLP

Loan Review Senior Consultant

South Bend, IN · On-site

That's why we continuously invest in innovative ideas, such as AI-enabled insights and technology ... Underwriting, lending, or regulatory experience - not a role for a consumer finance background

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Indiana? For Consumer Insight Research jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Indiana look for? The top searched job categories for Consumer Insight Research jobs in Indiana are:
What cities in Indiana are hiring for Consumer Insight Research jobs? Cities in Indiana with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Marketing Project Leader (BHS)

Beacon Health System

Granger, IN • On-site

Full-time

Re-posted 19 days ago

Beacon Health System rating

6.7

Company rating: 6.7 out of 10

Based on 143 frontline employees who took The Breakroom Quiz

532nd of 887 rated healthcare providers

Job description

The Marketing Project Leader partners with hospital service line leaders to develop, execute, and evaluate strategic marketing initiatives that support patient growth, brand awareness, physician engagement, and organizational objectives. This role serves as the primary marketing liaison for assigned service lines, leading integrated marketing campaigns, coordinating internal and external stakeholders, and leveraging data-driven insights to optimize marketing performance and return on investment.
MISSION, VALUES and SERVICE GOALS
  • MISSION: We deliver outstanding care, inspire health, and connect with heart.
  • VALUES: Trust. Respect. Integrity. Compassion.
  • SERVICE GOALS: Personally connect. Keep everyone informed. Be on their team.

Key Responsibilities
Marketing Strategy & Campaign Management
  • Collaborate with service line leaders, physicians, and executive leadership to identify marketing priorities, messaging, growth opportunities, and performance goals.
  • Develop and recommend strategic marketing plans that align with organizational goals and service line growth objectives.
  • Plan, execute, and evaluate integrated marketing campaigns across digital, social media, web, email, video, print, and traditional media channels.
  • Ensure marketing initiatives reflect the organization's brand standards, mission, and values.
  • Monitor campaign performance and make recommendations for optimization based on analytics and market insights.
  • Conduct competitive, market, and consumer research to support strategic decision-making.

Project Management
  • Lead and coordinate marketing projects from concept through implementation.
  • Develop project timelines, work plans, and deliverables while ensuring projects remain on schedule and within budget.
  • Manage workflow among internal departments, creative teams, agencies, vendors, and external partners.
  • Facilitate project meetings, communicate progress updates, and address project risks or barriers.
  • Prioritize multiple concurrent projects while maintaining quality and meeting deadlines.

Digital Marketing & Communications
  • Oversee website content updates and collaborate with stakeholders to ensure accurate and engaging service line information.
  • Support content development for digital marketing, social media, email marketing, patient communications, and physician outreach.
  • Partner with internal and external creative resources to develop marketing materials and multimedia content.
  • Ensure all communications comply with healthcare regulations, privacy requirements, and organizational standards.

Data Analytics & Performance Measurement
  • Track, analyze, and report campaign performance using key marketing metrics and dashboards.
  • Evaluate return on investment (ROI), patient acquisition trends, engagement metrics, and market performance.
  • Use data-driven insights to improve campaign effectiveness and inform future marketing strategies.
  • Manage and monitor assigned marketing budgets and expenditures.

Relationship Management
  • Serve as the primary marketing contact for assigned service lines and departments.
  • Build strong relationships with physicians, administrators, clinical leaders, and community partners.
  • Maintain productive working relationships with advertising agencies, media partners, vendors, and consultants.
  • Promote collaboration and effective communication across departments and stakeholders.

Organizational Responsibilities
  • Attend and participate in required meetings, training programs, and continuing education opportunities.
  • Maintain required certifications and fulfill organizational health and safety requirements.
  • Uphold Beacon's core values of Trust, Respect, Integrity, and Compassion.
  • Support Beacon's commitment to innovation, accountability, performance improvement, and data-driven decision-making.
  • Perform additional duties and special projects as assigned.

Qualifications
Education
  • Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or a related field required.

Experience
  • Minimum of three (3) years of experience in healthcare marketing, communications, public relations, business development, or related field.
  • Experience managing complex projects and coordinating multiple stakeholders required.
  • Experience supporting physician practices, hospital service lines, or healthcare organizations preferred.

Knowledge, Skills, and Abilities
  • Strong understanding of marketing strategy, branding, campaign management, and digital marketing.
  • Excellent project management, organizational, and time-management skills.
  • Strong written, verbal, and presentation communication abilities.
  • Ability to build relationships and influence stakeholders across all levels of the organization.
  • Experience analyzing marketing data and translating insights into actionable recommendations.
  • Proficiency with marketing technologies, content management systems, social media platforms, and analytics tools.
  • Ability to manage multiple priorities in a fast-paced healthcare environment.

Work Environment
  • Office-based with occasional travel to BHS sites as required.
  • Requires physical ability and stamina to meet job demands.

What Beacon Health System employees say

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