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Consumer Insight Research Jobs in Indiana (NOW HIRING)

Steak 'n Shake

Corporate

Indianapolis, IN · On-site

Utilize consumer insights, analytics, and market research to guide marketing investments and business decisions. * Manage agency relationships, media buying, creative development, and marketing ...

Indianapolis Corporate

Corporate

Indianapolis, IN · On-site

Utilize consumer insights, analytics, and market research to guide marketing investments and business decisions. * Manage agency relationships, media buying, creative development, and marketing ...

calumet

Marketing Manager

Indianapolis, IN · On-site

This role partners cross-functionally with Sales, Product Management, and R&D to support retail ... Understand consumer insights for effective targeting; define customer segments and develop ...

Vera Bradley

Sr. Manager, Customer Insights

Roanoke, IN · On-site

Conducts both quantitative and qualitative research to drive results. • Works with Marketing team ... consumer goods, e-commerce). • Comfortable defining KPIs that support financial planning and ...

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Indiana?

For Consumer Insight Research jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Indiana look for?

The top searched job categories for Consumer Insight Research jobs in Indiana are:

What cities in Indiana are hiring for Consumer Insight Research jobs?

Cities in Indiana with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you

Sr. Marketing Research Analyst

Indianapolis, IN • On-site

Masco Corporation
Building Materials and Garden Equipment Dealers • 10K+ employees

7.7

Company rating: 7.7 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

People enjoy working here

Good employer

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Learn more about Masco Corporationexternal

Full-time

Retirement

Posted 16 days ago

Job description

At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.
Your Role at Delta Faucet:
The Sr. Marketing Research Analyst is a hands-on research leader responsible for designing, managing, and translating primary research into actionable insights that guide business and innovation decisions. This role supports a balanced portfolio of front-end innovation research and broader marketing research, with a strong focus on human-centered discovery, Jobs-to-Be-Done, concept development, concept testing, rapid prototype learning, and prototype refinement.
This person will partner closely with the Innovation Lab to lead, strengthen, and evolve DFC's front-end innovation research process. In addition, they will collaborate with Brand, Product, Channel, and other cross-functional teams. The ideal candidate is highly skilled in research methods and will work in lockstep with external research partners rather than simply handing projects off to vendors. They will independently lead work from scoping through fieldwork, analysis oversight, reporting, and stakeholder readouts.
Responsibilities
Research Leadership & Project Ownership
  • Build trusted relationships across Innovation, Brand, Product, Channel, and external research partners.
  • Translate complex qualitative and quantitative findings into clear stories, implications, and recommended actions for Innovation Lab, Brand, Product, and Channel stakeholders.
  • Socialize insights across teams to ensure consistent application in decision-making.
  • Lead research projects independently from intake and scoping through reporting and ensuring key findings are integrated into business strategy and product development.
  • Meet with internal stakeholders to clarify business questions, define learning objectives, identify decision criteria, and recommend appropriate research approaches.
  • Develop research briefs, RFPs, project timelines, and budgets according to the needs of internal stakeholders and external suppliers' capabilities.
  • Evaluate supplier proposals, recommend vendor selection, and manage external research partners to ensure high-quality, timely, and cost-effective execution.

Front-End Innovation & Human-Centered Discovery
  • Partner with Innovation Lab to design and support multi-phase human-centered research that ranges from discovery of unmet consumer needs to prototype development.
  • Work jointly with research partners to apply Jobs-to-Be-Done thinking to refine and quantitatively test unmet needs to prioritize them into territories for ideation and support workshop ideation sessions that result in early-stage solution concepts.
  • Support rapid prototype learning, gathering consumer feedback, and recommending prototype or concept refinements.
  • Help stakeholders sequence learning across discovery, ideation, concept refinement, prototype feedback, and quantitative validation so research is appropriately matched to the business decision.

Qualifications:
  • Strong experience with innovation research using the human-centered design and Jobs-to-Be-Done frameworks.
  • Strong ability to synthesize research into insights, implications, opportunity areas, and recommendations that influence business and innovation decisions.
  • Experience using qualitative research such as contextual inquiry, in-home research, site visits, and observational research to uncover behaviors, workarounds, unmet needs, and decision drivers.
  • Knowledge of when and how to apply advanced statistical techniques, such as discrete choice/conjoint, MaxDiff, TURF, segmentation, or other quantitative methods, even if not personally conducting all advanced analyses.
  • Experience writing/refining research instruments, including questionnaires, discussion guides, and screeners.
  • Demonstrated vendor management experience, including RFP development, proposal evaluation, vendor selection, fieldwork oversight, and output quality control.
  • Bachelor's degree in Marketing, Business, Social Science, Psychology, Statistics, Human-Centered Design, or a related field; or equivalent combination of education and experience. A master's degree is a plus.
  • 5-7+ years of marketing research, consumer insights, design research, innovation research, or related experience.
  • Experience handling confidential concepts, prototypes, research stimuli, and participant-facing materials with appropriate discretion.
  • Proficiency with Qualtrics, SPSS or similar statistical package, and Microsoft Office Suite, especially Excel and PowerPoint.
  • Excellent written, verbal, and presentation skills, with the ability to communicate clearly to both research and non-research audiences.
  • Strong attention to detail, intellectual curiosity, analytical rigor, and hands-on ownership of the research process.

Preferred
  • Experience in durable goods, consumer products, home improvement, building products, plumbing, appliances, or adjacent categories.

Why Join Us?
At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You'll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.
Here are some of the benefits we offer for your personal and professional growth:
  • Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
  • Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.

Company: Delta Faucet Company
Full time
Hiring Range: $103,700.00 - $163,020.00 USD
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Delta Faucet Company (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish
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About Masco

Sourced by ZipRecruiter

Our founder, Alex Manoogian, arrived in the United States in 1920 with $50 in his pocket and a relentless drive to make a better life for himself and his family. Decades later, that drive continues to permeate every aspect of our business. We believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create long-term value for our shareholders and improve the world around us. As a family of companies, we share a strong ethical culture and continuous improvement mindset driven by people and backed by an operating system designed to leverage our scale.

Industry

Building materials and garden equipment dealers

Company size

10,000+ Employees

Headquarters location

Livonia, MI, US

Year founded

1929

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Benefits

Hours and flexibility

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