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Consumer Insight Research Jobs in Indiana (NOW HIRING)

... Consumer Insight, Creative Direction, R&D, Change Leadership, Product Lifecycle Management, Business Partnership, Collaboration and partnership building, Relationship Management, Adapt to changes in ...

... Consumer Insight, Creative Direction, R&D, Change Leadership, Product Lifecycle Management, Business Partnership, Collaboration and partnership building, Relationship Management, Adapt to changes in ...

This role partners cross-functionally with Sales, Product Management, and R&D to support retail ... Understand consumer insights for effective targeting; define customer segments and develop ...

... New Consumer Health Company canleverageto create a competitive advantage * Align category ... Use procurement systems and analytics to generate insights and drive continuous improvement in ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Indiana? For Consumer Insight Research jobs in Indiana, the most frequently searched job titles are:
What cities in Indiana are hiring for Consumer Insight Research jobs? Cities in Indiana with the most Consumer Insight Research job openings:
Associate Brand Manager, US Pet Health - Seresto

Associate Brand Manager, US Pet Health - Seresto

Elanco

Indianapolis, IN • Hybrid

$82K - $107K/yr

Full-time

Retirement, PTO

Posted 19 days ago


Elanco rating

7.8

Company rating: 7.8 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

41st of 71 rated pharmaceutical


Job description

At Elanco (NYSE: ELAN) - it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose - all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better - join our team today!

Your Role:

Associate Brand Manager, US Pet Health -Seresto

As the Associate Brand Manager forSeresto, you will play a pivotal role in driving the growth of a leading brand in the pet health retail space. You will own and execute key marketing programs, from creative development with our agency partners to in-market execution. This role is perfect for a data-driven marketer who thrives on turning analytics into actionable business strategies and has a keen eye for creative excellence. You will manage projects from packaging innovations to social media campaigns, partnering closely with sales, shopper marketing, and our agency teams to make a tangible impact on our direct-to-consumer business.

Your Responsibilities:

  • Drive Business Results: Proactively analyze market, competitor, and consumer data to uncover key insights. Leverage analytics to inform brand strategy, influence commercial forecasts, and coordinate with demand planning to ensure product availability.

  • GuideBrand& Campaign Strategy: In partnership with the Senior Brand Manager, co-lead the annual brand planning process and manage the execution of marketing programs and campaigns from start to finish.

  • Manage Key Projects: Take ownership of critical commercial projects, including packaging innovations, social media and influencer strategy, and the development of digital and physical marketing collateral,demonstratingresilience and a sharp eye for creative.

  • Develop Customer & Consumer Insight: Build a deep understanding of consumer and customer needs by interacting with sales and shopper marketing teams and analyzing consumer research torepresentthe voice of the customer.

  • Oversee Marketing Operations: Collaborate with marketing specialists and agency partners to manage the efficient routing and lifecycle of promotional materials through the regulatory review process, serving as a key point of contact for internal and external stakeholders.

What You Need to Succeed (minimum qualifications):

  • Education:Bachelor's Degree in Marketing/Business, or a High School Diploma / GED with an equivalent level of experience.

  • Experience: A minimum of 5 years of relevant experience in marketing, sales, ora relatedcommercial function, including experience in theConsumer PackagedGoods (CPG) industry.

  • Analytical Acumen:Demonstratedexperience in business analytics with a strong understanding of retail business drivers and the ability to translate data into actionable insights.

  • Project Management: Proven ability to independently manage complex projects from concept to completion, such as packaging updates, creative campaigns, or innovation launches.

  • Communication & Collaboration: Strong verbal, written, and interpersonal skills with a proven ability to influence and collaborate with cross-functional partners and external agencies.

  • Qualified candidates must be legally authorized to be employed in the United States. Elanco does notanticipateproviding sponsorship for employment visa status (e.g., H-1B or TN status) for this position.

What will give you a competitive edge (preferred qualifications):

  • Experience working with advertising agencies and navigating regulatory/legal review processes.

  • Proficiencywith data analysis and visualization tools (e.g., Tableau) andthe MicrosoftOffice Suite.

  • A customer-centric mindset with experience in consumer research.

  • A positive, resilient, and collaborative attitude.

Additional Information:

  • Location: Global Elanco Headquarters - Indianapolis, IN - Hybrid Work Environment

  • Travel: Up to 20% annually

Don'tmeet every single requirement? Studies have shown underrecognized groups are less likely to applytojobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role butdon'tnecessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco Benefits and Perks:

We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:

  • Multiple relocation packages

  • Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)

  • 8-week parental leave

  • 9 Employee Resource Groups

  • Annual bonus offering

  • Flexible work arrangements

  • Up to 6% 401K matching

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against jobrelated criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.


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