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Consumer Insight Research Jobs in Indiana (NOW HIRING)

Tekni-Plex

Key Account Manager

Decatur, IN · On-site

... consumer goods that people around the world rely on every day. What is the role? Key Account ... Success in this role requires strong cross-functional leadership, collaboration across Sales, R&D, ...

Tekni-Plex

Key Account Manager

Decatur, IN · On-site

... consumer goods that people around the world rely on every day. What is the role? Key Account ... Success in this role requires strong cross-functional leadership, collaboration across Sales, R&D, ...

Kendall Group

Product Category Manager

Fort Wayne, IN · On-site

Conduct market research, analyze sales data, and monitor industry trends to identify opportunities ... Regularly review and optimize category performance through data analysis, consumer insights, and ...

Bureau Veritas

$27 - $29/hr

Consumer Products Services Entity: ATL Location: Indianapolis, IN Reports to: Manager FLSA: Non ... Communicate with other scientists from other research areas as well as other lab/team members ...

Bureau Veritas

Molecular Biologist II

Indianapolis, IN · On-site

$27 - $29/hr

Consumer Products Services Entity: ATL Location: Indianapolis, IN Reports to: Manager FLSA: Non ... gain insight on novel therapeutics and will initially be focused on the Immunology/BioTDR space.

Ford Motor Company

Senior Product Manager, Privacy

Princeton, IN · On-site +1

$119K - $157K/yr

As a Senior Digital Product Manager at Ford, you will lead customer research and turn insights into ... Domain knowledge across integrated hardware/software products, autonomy, or consumer-facing digital ...

Ford Motor Company

Senior Product Manager, Privacy

Princeton, IN · On-site +1

$119K - $157K/yr

As a Senior Digital Product Manager at Ford, you will lead customer research and turn insights into ... Domain knowledge across integrated hardware/software products, autonomy, or consumer-facing digital ...

Dohler Group

Global Account Director

Princeton, IN · On-site +1

$185K - $225K/yr

More than 9,500 dedicated employees, including 1,000 people in R&D, focused on science, technology ... Own and grow global key accounts by developing deep insights into customer strategies, needs, and ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Indiana? For Consumer Insight Research jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Indiana look for? The top searched job categories for Consumer Insight Research jobs in Indiana are:
What cities in Indiana are hiring for Consumer Insight Research jobs? Cities in Indiana with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you
Senior Category Strategy Manager

Senior Category Strategy Manager

Lewis Bakeries

Evansville, IN • On-site, Remote

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 10 days ago

Job description

Senior Category Strategy Manager
Position Summary
At Lewis Bakeries, our Category Development team plays a critical role in shaping how we win with consumers, customers, and within the evolving bakery category. We are committed to understanding shoppers deeply, delivering data-driven insights, and developing strategic category perspectives that fuel future growth.
We partner closely with Sales, Marketing, Innovation, and Leadership to guide long-term category direction, identify emerging opportunities, and drive decisions that elevate our brands and the overall bakery experience.
The Sr. Category Strategy Manager is a key contributor to this mission. This role serves as a strategic insights partner across the organization, helping define Lewis Bakeries' category strategy, innovation roadmap, assortment architecture, and whitespace growth opportunities. The position leverages advanced analytics, shopper insights, syndicated data, and competitive analysis to inform internal strategy and support customer-facing selling stories.
The ideal candidate is a compelling storyteller-able to transform complex data into clear insights, clear insights into strategies, and strategies into actionable recommendations. This individual operates with minimal supervision and can confidently represent category insights to internal leaders and cross-functional partners.
Key Responsibilities
Category Strategy & Vision
  • Develop Lewis Bakeries' internal category strategy using insights from shopper behavior, competitive trends, market performance, and customer dynamics.
  • Identify emerging trends within bakery, specialty breads, buns, and related fresh categories.
  • Support long-term growth planning, including category segmentation, portfolio positioning, and white space opportunities.

Insights & Analytics
  • Analyze syndicated, shopper, panel, and retailer data to diagnose category and brand performance.
  • Translate data into actionable insights that influence strategic decisions across Sales, Marketing, and Innovation.
  • Build dashboards, summaries, and strategic reports that highlight key opportunity areas and performance drivers.

Innovation & Whitespace Development
  • Partner with Innovation, R&D, and Marketing teams to identify product gaps, platform growth opportunities, and consumer-led innovation territories.
  • Use category insights to guide the stage-gate process, innovation prioritization, and concept refinement.
  • Evaluate product ideas, portfolio needs, and competitive threats to inform future roadmap decisions.

Assortment, Merchandising, & Shelf Strategy
  • Provide recommendations on assortment architecture, pack sizes, pricing strategy, merchandising tactics, and store-level execution best practices.
  • Evaluate retailer planograms, shelf flows, and category sets to identify growth opportunities and optimize space productivity.
  • Support selling stories with fact-based category rationale for new items and portfolio optimizations.

Cross-Functional Partnership
  • Serve as the category expert across Sales, Marketing, Finance, Supply Chain, and Leadership teams.
  • Collaborate with sales teams to provide insights for business reviews, presentations, and customer planning sessions.
  • Support strategic initiatives such as pricing strategy, trade optimization, and portfolio strategy.

Qualifications
  • 3+ years of CPG experience in category management, category leadership, shopper insights, market research, or commercial analytics
  • Strong experience with syndicated data (Circana/Nielsen), shopper panel data, and retailer/shopper insights
  • Proficiency in Excel, PowerPoint, and data visualization tools (Power BI preferred)
  • Ability to synthesize large datasets into clear, persuasive business stories
  • Strong knowledge of category management principles including space, assortment, and merchandising fundamentals
  • Excellent communication, presentation, and interpersonal skills
  • Project management skills with the ability to work independently and prioritize effectively
  • Experience in grocery, fresh bakery, deli, or perimeter categories is a plus

Work Environment & Schedule
  • Remote eligible
  • Must be able to work a salaried/exempt schedule to meet business priorities
  • Light travel may be required for internal meetings, customer visits, or market research (approx. 5-10%)
  • Must be able to work at a computer and analyze data for extended periods of time

Physical Requirements
  • Prolonged periods of sitting and working on a computer (~100% of work schedule)
  • Occasional lifting of samples or materials (up to 20 lbs)
  • Travel as needed

About Lewis Bakeries
Founded in 1925, Lewis Bakeries is a family-owned company producing high-quality breads, buns, and rolls under trusted brands including Bunny Bread®, Lewis Bake Shop®, and Healthy Life®. With operations across Indiana and Tennessee, we are committed to innovation, reliability, and investing in our people.
Why Join Lewis Bakeries
  • Family-owned and operated since 1925
  • Competitive compensation
  • Comprehensive benefits including medical, dental, 401(k), and company-paid life and disability insurance
  • Paid vacation and holidays
  • Growth and development opportunities

Equal Opportunity Employer
Lewis Bakeries is an Equal Opportunity Employer and Drug-Free Workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected status.
Employment is contingent upon successful completion of a background check, drug screening, and reference check.
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