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Consumer Insight Research Jobs in Indiana (NOW HIRING)

Parkview Health

Brand Analyst Remote

Fort Wayne, IN · Remote

... insights, and support key brand initiatives, building and maintaining brand identity and ... Serves as a key contact for market research setup and reporting, contributes to learning agendas ...

Parkview Health

Brand Analyst Remote

Fort Wayne, IN · On-site +1

... insights, and support key brand initiatives, building and maintaining brand identity and ... Serves as a key contact for market research setup and reporting, contributes to learning agendas ...

Parkview Health

Brand Analyst

Fort Wayne, IN · Remote

... insights, and support key brand initiatives, building and maintaining brand identity and ... Serves as a key contact for market research setup and reporting, contributes to learning agendas ...

Parkview Health

Brand Analyst Remote

Fort Wayne, IN · Remote

... insights, and support key brand initiatives, building and maintaining brand identity and ... Serves as a key contact for market research setup and reporting, contributes to learning agendas ...

Parcil Safety

Performance Creative Lead

Evansville, IN · Remote

$70K - $80K/yr

You'll own the creative strategy for our direct-to-consumer brand, ensuring the right creative ... Customer & Market Research * Research and analyze reviews to understand buying motivations.

Tekni-Plex

Key Account Manager

Decatur, IN · On-site

... consumer goods that people around the world rely on every day. What is the role? Key Account ... Success in this role requires strong cross-functional leadership, collaboration across Sales, R&D, ...

Tekni-Plex

Key Account Manager

Decatur, IN · On-site

... consumer goods that people around the world rely on every day. What is the role? Key Account ... Success in this role requires strong cross-functional leadership, collaboration across Sales, R&D, ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Indiana? For Consumer Insight Research jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Indiana look for? The top searched job categories for Consumer Insight Research jobs in Indiana are:
What cities in Indiana are hiring for Consumer Insight Research jobs? Cities in Indiana with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Business Solutions Manager/Director

Indianapolis Colts

Indianapolis, IN • On-site

Full-time

Posted 20 days ago

Job description

The Indianapolis Colts are seeking an experience Business Solutions Manager/Director to be responsible for the development, refinement and adoption of the sales processes, along with being a critical source of business intelligence for the Corporate Partnerships department. The position is the system owner of all department research, consumer analytics, inventory management, sales presentation materials, and internal/external reporting systems. The position provides leadership during the brainstorming and development of sales concepts and platforms for key accounts, strategic business prospects and renewals. While having individual expertise in these areas, the position will also manage the development of integrated concepts by facilitating cross departmental brainstorming sessions with departments including marketing, content/production, community relations, ticketing, etc. The position will constantly be exploring, developing, assessing and creating new inventory concepts and sellable marketing programs.
This position reports to the Vice President of Corporate Partnerships and is an integral member of the Sales and Service team. This role is critical in developing, maintaining, and exploring systems and approaches as a centralized sales support role, rather than individual sales executives building out their own processes, programs and platforms. The successful candidate can navigate sales strategy, data and analytics, concept development and inventory controls, while displaying comprehension of the sponsorship industry, along with tactical and technical expertise in the sales process.
HIRING MANAGER
Vice President of Corporate Partnerships
DIRECT REPORTS
N/A
RESPONSIBILITIES
  • Manage systems and processes to support sales efforts, including the development of sales materials, strategies and concepts.
  • Manage analytic processes to increase organizational capability including, but not limited to, identifying and presenting consumer and brand insights, sponsorship industry insights, and NFL insights to enhance the sales process.
  • Provide expertise in matching Colts assets and opportunities with current clients and prospects business objectives.
  • Manage and maintain all available and sold inventory as part of on-going sales efforts and internal/external reporting.
  • Manage all third-party resources systems or sales tools that are owned by the Corporate Partnership department (Digideck, Trajektory, Wakefield Research, SponsorUnited, etc.).
  • Manage all league-specific reporting required for the Corporate Partnerships Department.
  • Collaborate with NFL contacts to ensure policy compliance.
  • Conduct consumer, category and/or prospect-specific research to aid in the sales process and help identify new opportunities.
  • Lead or participate in regular cross-department concept development, inventory reviews and performance reporting.
  • Collaborate with the Partnership Marketing team to ensure all programs, existing or new, can be efficiently and effectively fulfilled to meet internal and external expectations.
  • Work on additional projects as needed with a focus on those that require concept development or presentation material development.
  • Perform other duties as assigned

QUALIFICATIONS
  • College degree required. Bachelor's Degree in a Business/Marketing or related field.
  • Excellent organizational skills with the ability to handle multiple tasks, establish priorities, and consistently meet deadlines.
  • Understands the need for data integrity and pays attention to maintaining accurate and timely data.
  • Excellent oral and written communication skills to develop strong working relationships with coworkers.
  • Demonstrated success in building compelling sales presentations and creative techniques.
  • Ability to operate under pressure.
  • Be extremely customer focused with both external and internal prospects and partners.
  • Strong work ethic and the ability to be aggressive, polished and poised.
  • Good working knowledge in using sports rights and assets (retail marketing, use of all forms of media, Business-to-Business concepts, etc.) to drive B2C and B2B business results.
  • Demonstrated proficiency in creating multi-media presentations. Experience with Digideck is a plus.
  • Proficient in MS Word, Excel and Power Point.
  • Proficient in Adobe Photoshop, Illustrator is a plus.
  • 4+ years of experience working in or adjacent to sales processes or teams.
  • Agency experience is a plus.
  • Available to work extended hours including evenings, weekends and holidays.
  • Expected travel: 1-2 weeks per season.

Responsibilities and qualifications may change at any time with or without notice.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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