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Consumer Insight Manager Jobs in Naperville, IL (NOW HIRING)

Culligan

Brand Manager, PurePlay

Rosemont, IL · On-site

$110K - $145K/yr

Leverage consumer insights, market trends, competitive intelligence, and category dynamics to ... Manage relationships with creative, branding, content, production, and media agencies. * Develop ...

APEC Water Systems

Brand Manager, PurePlay

Rosemont, IL · On-site

$110K - $145K/yr

Leverage consumer insights, market trends, competitive intelligence, and category dynamics to ... Manage relationships with creative, branding, content, production, and media agencies. * Develop ...

Culligan

Brand Manager, PurePlay

Rosemont, IL

Leverage consumer insights, market trends, competitive intelligence, and category dynamics to ... Manage relationships with creative, branding, content, production, and media agencies. * Develop ...

MrBeast

Insights Senior Manager

Chicago, IL · On-site

This person will own consumer research end-to-end: partnering with marketing and business leaders to scope ambiguous business questions, designing and running qualitative and quantitative studies ...

Attain

Director of Sales, Insights

Chicago, IL · On-site

Own and close brand-direct Consumer Insights SaaS opportunities, partnering with AEs where ... Maintain and manage an Insights pipeline and forecast against a dedicated product quota * Partner ...

Attain

Director of Sales, Insights

Chicago, IL · On-site

Own and close brand-direct Consumer Insights SaaS opportunities, partnering with AEs where ... Maintain and manage an Insights pipeline and forecast against a dedicated product quota * Partner ...

INCPG

Walmart Customer Lead

Chicago, IL · On-site

Develop sales stories, strategies, and tactical plans with regional category consumer insights managers. * Execute programming communication with Regional/Divisional Store Operations Walmart and ...

Circana

Growth Consulting Analyst

Chicago, IL

Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy. Requirements * An ...

Circana

Growth Consulting Analyst

Chicago, IL · On-site

$72 - $88/hr

Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy. Requirements * An ...

Synchrony

SVP, Consumer Bank Analytics

Chicago, IL · On-site

The SVP, Consumer Bank Analytics is responsible for leading the analytics data strategy and insight ... Manage relationships with external data and analytics partners supporting customer intelligence ...

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Consumer Insight Manager information

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$52.9K

$97K

$133.3K

How much do consumer insight manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for consumer insight manager in Naperville, IL is $96,991.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,900.00 and $108,300.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Naperville, IL?

For Consumer Insight Manager jobs in Naperville, IL, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Naperville, IL look for?

The top searched job categories for Consumer Insight Manager jobs in Naperville, IL are:

What cities near Naperville, IL are hiring for Consumer Insight Manager jobs?

Cities near Naperville, IL with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Naperville, IL as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $96,991 per year, or $46.6 per hour.

Brand Manager, PurePlay

Culligan

Rosemont, IL • On-site

$110K - $145K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Culligan rating

6.5

Company rating: 6.5 out of 10

Based on 132 frontline employees who took The Breakroom Quiz

411th of 494 rated machine equipment manufacturers

Job description

Description: Culligan is seeking a strategic, consumer-centric and execution-oriented Brand Manager to lead the development, stewardship, and growth of our consumer-facing brands across digital and e-commerce channels. This role will be responsible for driving brand strategy, positioning, naming architecture, creative development, brand governance, and integrated marketing initiatives that strengthen brand awareness, consumer engagement, and business growth.
The Brand Manager will serve as the steward of the Culligan PurePlay portfolio, ensuring a consistent and compelling brand experience across Amazon, direct-to-consumer (DTC), retailer websites, social media, and emerging digital channels. This individual will partner closely with Product Management, E-Commerce, Sales, Consumer Insights, Customer Experience, and external agencies to translate consumer and market insights into winning brand strategies and high-impact marketing programs.
The ideal candidate combines strategic thinking with strong executional capabilities and is equally comfortable developing long-term brand vision, managing agencies, overseeing creative production, and bringing integrated campaigns to market.
Responsibilities:
Brand Strategy & Management
  • Lead brand strategy, positioning, messaging, and value proposition development across Culligan's PurePlay portfolio.
  • Develop and maintain brand architecture, naming conventions, product nomenclature, and portfolio organization.
  • Establish, maintain, and develop brand guidelines to ensure consistency across all customers (end user) touchpoints.
  • Serve as the internal brand steward, driving adherence to brand standards across marketing, sales, product, customer experience, and external partners.
  • Develop compelling brand narratives that communicate product innovation, category leadership, and customer benefits.
  • Leverage consumer insights, market trends, competitive intelligence, and category dynamics to identify growth opportunities and inform brand strategy.

Creative Leadership & Content Development
  • Lead development of creative assets across e-commerce, digital, social, influencers and video channels.
  • Manage relationships with creative, branding, content, production, and media agencies.
  • Develop clear creative briefs and guide agencies from concept through execution.
  • Oversee photography, lifestyle shoots, product demonstrations, video production, and content creation initiatives.
  • Ensure all creative work aligns with brand strategy, business priorities, and channel requirements.
  • Drive consistency and excellence in visual identity, messaging, and consumer experience.

Product Storytelling & Customer Education
  • Translate product features and technical capabilities into compelling consumer-facing benefits and messaging.
  • Develop product narratives, educational content, comparison frameworks, and communication standards.
  • Partner with Product Management to support new product launches and portfolio innovation.
  • Improve how consumers understand, evaluate, and shop Culligan products across all digital touchpoints.
  • Partner with e-commerce teams to optimize content, imagery, video, messaging, and overall brand presentation.
  • Improve consumer experience across digital shelves by partnering with Product, Quality, Consumer Care, and Operations to address ratings, reviews, returns, product claims, and content accuracy
  • Use VOC, reviews, Q&A, returns data, and marketplace insights to identify product, content, and service improvement opportunities.
  • Strengthen analytics expectations with weekly & monthly analysis of volume, share, awareness, trial, repeat, equity metrics, and response plans.

Cross-Functional Collaboration
  • Partner closely with Product Management, Sales, E-Commerce, Consumer Insights, Analytics, Customer Experience, and external agencies.
  • Drive alignment on brand strategy, portfolio priorities, product launches, and growth initiatives.
  • Act as the voice of the consumer across the organization, helping ensure customer needs are reflected in marketing and business decisions.

Qualifications:
Required
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5-8+ years of progressive experience in Brand Management, Consumer Marketing, or Integrated Marketing.
  • Proven experience developing and executing successful brand and marketing strategies.
  • Experience managing agencies and leading creative development projects.
  • Demonstrated ability to translate consumer insights into business and marketing actions.
  • Exceptional communication, storytelling, presentation, and influencing skills.
  • Strong project management and cross-functional leadership capabilities.
  • Analytical mindset with the ability to connect marketing initiatives to business outcomes.

Preferred
  • Experience in consumer products, home products, water treatment, appliances, durable goods, or related categories.
  • Experience with Amazon, marketplace, or e-commerce-focused marketing.
  • Familiarity with influencer marketing, paid social, online videos, creator partnerships, PR, and content development.
  • Experience overseeing photography, video production, and content creation programs.

About Us
The PurePlay business is a growing portfolio of purpose-driven water filtration brands and part of Culligan International, a private-equity held company based in Rosemont, Illinois. Our PurePlay brands serve a shared mission: to make clean, great-tasting, and contaminant-free water accessible in every household.
  • APEC Water is our flagship brand, widely trusted by professionals and discerning consumers alike for its uncompromising performance, rigorous engineering, and industry-leading reverse osmosis systems.
  • Express Water brings bold design and modern simplicity to everyday households, delivering powerful water filtration in sleek, user-friendly formats-designed for DIY installers and first-time buyers alike.
  • CuZn extends our professional-grade portfolio with performance-focused specialty filters, while
  • Pure Blue delivers reliable, accessible solutions tailored for value-seeking families looking for high-quality hydration with minimal complexity.

Across the portfolio, we combine technical credibility with consumer-first thinking-creating products that are engineered to perform, built to last, and positioned to win in every channel.
Target Salary Range: $110,000 - $145,000 per year plus bonus. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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