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Consumer Insight Analyst Jobs in Naperville, IL (NOW HIRING)

U.S. Bank

Consumer CX Insights Consultant

Chicago, IL · On-site

We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... analysts, and other stakeholders to deliver insight-driven solutions. * Bring together diverse ...

US Bank

Consumer CX Insights Consultant

Chicago, IL · On-site

We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... analysts, and other stakeholders to deliver insight-driven solutions. * Bring together diverse ...

Attain

Director of Sales, Insights

Chicago, IL · On-site

This role will be highly specialized as a SaaS focused sales position by partnering with brand-side consumer insights, analytics, and strategy teams to unlock the value of Attain's real-time data and ...

Attain

Director of Sales, Insights

Chicago, IL · On-site

This role will be highly specialized as a SaaS focused sales position by partnering with brand-side consumer insights, analytics, and strategy teams to unlock the value of Attain's real-time data and ...

Circana

Growth Consulting Analyst

Chicago, IL

Growth Consulting Analyst Let's be unstoppable together! Circana is a leading provider of ... An undergraduate degree, preferably in business, marketing, consumer insights, statistics, or ...

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Consumer Insight Analyst information

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Infographic showing various Consumer Insight Analyst job openings in Naperville, IL as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 20% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Sr. Manager - Consumer Insights

Tropicana Brands Group

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 24 days ago

Tropicana Brands Group rating

6.5

Company rating: 6.5 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

286th of 443 rated food and drinks producers

Job description

Fresh-Squeezed Legacy, Bold New Chapter
Tropicana Brands Group is a $3B startup aiming to revolutionize the beverage category. Formed in 2022 as a joint venture between PAI Partners and PepsiCo, our portfolio includes iconic brands like Tropicana, Naked, KeVita, Izze, Copella, and Punica. With over 76 years of global leadership in the orange juice category, we're committed to preserving this legacy while driving innovation in other areas. From reimagining orange juice to creating functional smoothies and driving afternoon refreshments, we are striving to become the undisputed global leader in fresh and chilled beverages.
The brand marketing team is vital to Tropicana Brands Group's success, driving brand awareness, customer engagement, and sales growth. This team's objectives are to grow market share, improve consumer loyalty, and ultimately drive profitability through knowing our target consumer's needs, trends, and behaviors. Collaborating closely with other departments, the team ensures that marketing strategies align with business objectives, influence product development, and keep us competitive in a dynamic market.
Your Next Pour: The Opportunity
We are looking to add a Senior Manager, Consumer Insights to our Consumer Insights & Analytics team, to serve as strategic thought partner and trusted advisor to cross functional teams across Marketing, Innovation, and Sales. This role is responsible for shaping the consumer insights agenda, delivering strategic, actionable insights, and influencing key business decisions that drive growth for our portfolio of brands.
This individual contributor role has a high level of influence and impact and will independently own complex insights workstreams, partner closely with stakeholders, and leverage both internal data and external research partners to ensure brand strategies remain deeply grounded in consumer understanding.
This role operates in a hybrid environment, with 3 days per week in the downtown Chicago office.
Key responsibilities include:
  • Build the insights learning agenda - ensure research plans and investments align to key strategic priorities, leveraging both internal resources and external partners. Ensure insights are actionable and embedded into marketing, innovation, and commercial decision making.
  • Define consumer and demand space targets - define and illuminate priority target segments, need states, and occasions, enabling sharper targeting, positioning, and creative development for our brands.
  • Monitor brand equity and overall consumer sentiment - analyze brand equity tracking, social listening, consumer reviews, and other qualitative and quantitative sources to uncover shifts in consumer sentiment for our brands and categories.
  • Interpret consumer & market trends - continuously identify the consumer and cultural trends having impact on our categories, and translate into forward looking implications for brand strategy and innovation. (i.e. shifting preferences, emerging flavors, breakthrough packaging, compelling claims, health and wellness behaviors, etc).
  • Inspire innovation pipeline development - design and manage consumer testing for development of innovation launches, renovations, and packaging updates, in accordance with the TBG stage-gate process and innovation insights playbook.
  • Impact through insights reporting & storytelling - develop high impact reports, presentations, and narratives that clearly communicate strategic opportunities to diverse stakeholder groups.
  • Manage external partners - serve as the primary point of contact for various research agencies, ensuring strong partnerships and high standards of delivery.

The Perfect Blend: Experience
  • 8+ years of experience in consumer insights, market research, or related fields within the CPG industry. Experience within an in-house consumer insights team required. Food or beverage industry experience preferred.
  • Deep expertise in qualitative and quantitative research methods, including surveys, focus groups, ethnographies, and emerging tools
  • Strong proficiency with syndicated consumer and market data platforms (e.g., Circana, Nielsen, Numerator, or similar tools).
  • Demonstrated ability to translate complex data into strategic, actionable recommendations that influence business decisions.
  • Exceptional communication skills, both verbal and written. Strong storytelling skills, with ability to simplify narratives and present to leadership in a visual and compelling way.
  • Strong planning and organization skills, with ability to manage multiple priorities simultaneously
  • Results oriented, consistently taking a high degree of personal initiative to deliver against business objectives.
  • Builds and maintains relationships with cross-functional teams across TBG to enable collaboration and influence without authority.
  • Continuously seeks to deepen understanding and stay on top of ongoing shifts and the market research industry.

Foundational Ingredients: Requirements
  • Bachelor's degree in Marketing, Marketing Research, Data Science, Psychology, Business, or related field
  • Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
  • Must be located in the Chicago, IL surrounding area or willing to relocate for the duration of employment
  • Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations

Perks That Pack a Punch
TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.
The salary range for this position is $109,000 - $160,000 annually.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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