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Competitive Intelligence information

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$10.9K

$99.5K

$131.6K

How much do competitive intelligence jobs pay per year?

As of Sep 4, 2026, the average yearly pay for competitive intelligence in Dallas, TX is $99,491.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,700.00 and $131,100.00 per year, depending on experience, location, and employer.

What is competitive intelligence?

A Competitive Intelligence (CI) job involves gathering, analyzing, and interpreting information about competitors, market trends, and industry developments to help a company make informed strategic decisions. CI professionals use various sources, such as public records, industry reports, and market research, to assess competitor strengths and weaknesses. They also identify potential threats and opportunities, helping businesses stay ahead in a competitive market. The role often requires expertise in data analysis, strategic thinking, and business research.

What does a competitive intelligence professional do?

Professionals in Competitive Intelligence spend their days collecting and analyzing data about competitors, market trends, and industry developments. This often involves monitoring public sources, conducting benchmarking studies, and producing insightful reports for management teams. They frequently collaborate with marketing, product development, and strategy departments to share findings and align business activities. Staying up-to-date on industry news and proactively identifying emerging threats or opportunities are also key parts of the role. This dynamic environment offers variety and requires both independent research and cross-functional teamwork.

What are the key skills and qualifications needed to thrive in competitive intelligence?

To excel in Competitive Intelligence, you need strong analytical abilities, research expertise, and a solid understanding of market dynamics, typically paired with a degree in business, marketing, or a related field. Familiarity with data analysis tools (like Excel, Tableau, or CI software platforms), and certifications such as SCIP (Strategic and Competitive Intelligence Professionals) are often required. Exceptional communication, critical thinking, and problem-solving skills help individuals stand out in this role. These competencies are crucial for accurately gathering, interpreting, and presenting insights that drive strategic decision-making within an organization.

Do competitive intelligence jobs pay well?

Competitive intelligence jobs typically offer competitive salaries that vary by industry, experience, and location. Entry-level roles may start around $60,000 annually, while experienced professionals can earn over $100,000, especially with skills in data analysis and market research tools. Certifications and advanced degrees can also enhance earning potential.

What is an example of competitive intelligence?

In competitive intelligence, a professional gathers and analyzes information about competitors' products, strategies, and market positioning to inform business decisions. For example, monitoring competitors' product launches or pricing strategies helps companies anticipate market changes and adjust their own plans accordingly.

What are the most commonly searched types of Competitive Intelligence jobs in Dallas, TX?

The most popular types of Competitive Intelligence jobs in Dallas, TX are:

What are popular job titles related to Competitive Intelligence jobs in Dallas, TX?

For Competitive Intelligence jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Competitive Intelligence jobs in Dallas, TX look for?

The top searched job categories for Competitive Intelligence jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for Competitive Intelligence jobs?

Cities near Dallas, TX with the most Competitive Intelligence job openings:

Competitive Intelligence jobs near you
Infographic showing various Competitive Intelligence job openings in Dallas, TX as of August 2026, with employment types broken down into 94% Full Time, and 6% Contract. Highlights an 77% In-person, 6% Hybrid, and 17% Remote job distribution, with an average salary of $99,491 per year, or $47.8 per hour.

Senior Competitive Intelligence Specialist

Akerman

Dallas, TX • On-site

$93K - $117K/yr

Full-time

Re-posted 27 days ago

Job description

Founded in 1920, Akerman is recognized as one of the nation’s premier law firms, with more than 700 lawyers across the United States. 

Akerman LLP is seeking a Senior Competitive Intelligence Specialist to help drive the firm’s strategic growth through insight-led decision-making and market intelligence.

This role sits at the intersection of competitive intelligence, market intelligence, and business strategy, responsible for transforming internal and external data into actionable, forward-looking insights that directly inform client development, go-to-market initiatives, and firmwide priorities. The Senior Competitive Intelligence Specialist reports to the Senior Competitive Intelligence Manager and will partner closely with the Competitive Intelligence team and the Marketing & Client Development functions to support targeting, positioning, and growth across key practices and industries. 

The ideal candidate will excel at synthesizing complex information, including market activity, client developments, financial and transactional data, and competitive intelligence, into clear, compelling narratives and strategic recommendations that inform decision-making at the firm level.

Operating in a fast-paced, high-performance environment, this individual will act as a proactive strategic partner, anticipating needs, identifying risks and opportunities, and delivering leadership-ready insights that drive measurable business impact.

This role will also contribute to advancing the firm’s intelligence capabilities by strengthening data-driven tools, processes, and an integrated, insight-driven approach across Competitive Intelligence, Marketing, and Client Development.

KEY RESPONSIBILITIES:

Strategic Intelligence & Insight Generation 

  • Lead in-depth research and analysis across clients, prospects, industries, competitors, and legal market trends, delivering actionable insights that support firm strategy and business development initiatives.
  • Identify patterns, risks, and opportunities by synthesizing financial, transactional, regulatory, and market data into clear, actionable insights.
  • Serve as a strategic partner to the Marketing & Client Development department, supporting client strategy, market entry, and competitive positioning through insight-driven analysis.
  • Develop an understanding of stakeholder needs to tailor intelligence outputs.
  • Demonstrated commitment to ethical competitive intelligence practices, including lawful and appropriate research methods, sound source evaluation, confidentiality, and adherence to the firm’s professional obligations.

Business Development & Go-to-Market Support 

  • Prepare high-level strategic profiles and briefings in support of priority opportunities, including client meetings, pitches, RFPs, and leadership-facing initiatives, in partnership with the CI and Marketing & Client Development teams.
  • Identify and drive cross-selling and client growth opportunities aligned with firm priorities and industry focus areas.
  • Support go-to-market strategy development by aligning intelligence with firm capabilities and growth objectives.

Market, Industry & Competitive Intelligence 

  • Proactively monitor and synthesize market developments, competitive activity, client news, and regulatory trends, translating findings into business implications.
  • Evaluate and communicate the firm’s competitive positioning across key practices, industries, and geographies.
  • Develop market landscape analyses and competitive benchmarking to inform leadership decision-making.

Data Analysis, Reporting & Tools 

  • Analyze complex datasets and research outputs, translating findings into clear, concise deliverables and visualizations.
  • Track and report on intelligence activities and outcomes to demonstrate impact, trends, and ROI.
  • Leverage and continuously improve use of research platforms, CRM systems, and emerging technologies (including AI tools).

Collaboration & Leadership 

  • Contribute to the evolution of the firm’s intelligence capabilities by enhancing methodologies, workflows, and best practices, and by supporting knowledge sharing across the Competitive Intelligence and Marketing & Client Development teams.
  • Take ownership of complex intelligence projects, managing scope, timelines, and deliverables to ensure high-quality outcomes.

QUALIFICATIONS:

Required 

  • Bachelor’s degree required; advanced degree a plus
  • 5+ years of experience in competitive intelligence, market research, or business analysis (law firm or professional services preferred)
  • Demonstrated ability to deliver actionable insights and strategic recommendations, not just research outputs
  • Exceptional analytical, writing, and synthesis skills with strong attention to detail
  • Strong proficiency in Excel, PowerPoint, and data analysis tools
  • Ability to manage multiple priorities in a fast-paced, high-demand environment
  • High level of professional judgment, discretion, and client service orientation

Preferred 

  • Law firm experience
  • Experience supporting business development, client strategy, or practice group initiatives

RESEARCH & TECHNICAL SKILLS: 

  • Experience with tools such as PitchBook, S&P Capital IQ, Bloomberg Law, Lexis, Lex Machina, Westlaw, D&B, and similar platforms
  • Familiarity with CRM systems, financial data, and transaction/deal intelligence and GenAI tools
  • Ability to analyze company financials, M&A activity, and broader market dynamics

SUCCESS PROFILE: 

  • A strategic thinker who connects intelligence to business outcomes
  • A proactive self-starter who identifies opportunities, not just responds to requests
  • A strong communicator who delivers clear, decision-ready insights
  • A collaborative partner with the ability to influence across all levels of the firm
  • A high-performing operator who thrives in a fast-paced, deadline-driven environment

We offer an excellent compensation and benefits package. Please submit your resume, cover letter, and salary requirements. EOE

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