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Competitive Intelligence information

See McKinney, TX salary details

$10.2K

$93.3K

$123.4K

How much do competitive intelligence jobs pay per year?

As of Sep 4, 2026, the average yearly pay for competitive intelligence in McKinney, TX is $93,336.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,200.00 and $123,000.00 per year, depending on experience, location, and employer.

What is competitive intelligence?

A Competitive Intelligence (CI) job involves gathering, analyzing, and interpreting information about competitors, market trends, and industry developments to help a company make informed strategic decisions. CI professionals use various sources, such as public records, industry reports, and market research, to assess competitor strengths and weaknesses. They also identify potential threats and opportunities, helping businesses stay ahead in a competitive market. The role often requires expertise in data analysis, strategic thinking, and business research.

What does a competitive intelligence professional do?

Professionals in Competitive Intelligence spend their days collecting and analyzing data about competitors, market trends, and industry developments. This often involves monitoring public sources, conducting benchmarking studies, and producing insightful reports for management teams. They frequently collaborate with marketing, product development, and strategy departments to share findings and align business activities. Staying up-to-date on industry news and proactively identifying emerging threats or opportunities are also key parts of the role. This dynamic environment offers variety and requires both independent research and cross-functional teamwork.

What are the key skills and qualifications needed to thrive in competitive intelligence?

To excel in Competitive Intelligence, you need strong analytical abilities, research expertise, and a solid understanding of market dynamics, typically paired with a degree in business, marketing, or a related field. Familiarity with data analysis tools (like Excel, Tableau, or CI software platforms), and certifications such as SCIP (Strategic and Competitive Intelligence Professionals) are often required. Exceptional communication, critical thinking, and problem-solving skills help individuals stand out in this role. These competencies are crucial for accurately gathering, interpreting, and presenting insights that drive strategic decision-making within an organization.

Do competitive intelligence jobs pay well?

Competitive intelligence jobs typically offer competitive salaries that vary by industry, experience, and location. Entry-level roles may start around $60,000 annually, while experienced professionals can earn over $100,000, especially with skills in data analysis and market research tools. Certifications and advanced degrees can also enhance earning potential.

What is an example of competitive intelligence?

In competitive intelligence, a professional gathers and analyzes information about competitors' products, strategies, and market positioning to inform business decisions. For example, monitoring competitors' product launches or pricing strategies helps companies anticipate market changes and adjust their own plans accordingly.

What are the most commonly searched types of Competitive Intelligence jobs in McKinney, TX?

The most popular types of Competitive Intelligence jobs in McKinney, TX are:

What are popular job titles related to Competitive Intelligence jobs in McKinney, TX?

For Competitive Intelligence jobs in McKinney, TX, the most frequently searched job titles are:

What job categories do people searching Competitive Intelligence jobs in McKinney, TX look for?

The top searched job categories for Competitive Intelligence jobs in McKinney, TX are:

What cities near McKinney, TX are hiring for Competitive Intelligence jobs?

Cities near McKinney, TX with the most Competitive Intelligence job openings:

Competitive Intelligence jobs near you
Infographic showing various Competitive Intelligence job openings in McKinney, TX as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 19% Part Time, and 5% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $93,336 per year, or $44.9 per hour.

Manager, Industry Insights and Competitive Intelligence

ADT

Irving, TX • On-site

Full-time

Re-posted 16 days ago

ADT rating

7.0

Company rating: 7.0 out of 10

Based on 139 frontline employees who took The Breakroom Quiz

42nd of 118 rated security

Job description


Summary:
This role serves as ADT's primary source of category and competitive intelligence. The outputs are critical to keeping ADT senior executives current on the developments, advancements and strategies of competitors within the category to continuously drive improvements and understand the competitive advantages of ADT's business.
Duties and Responsibilities:
List the main duties and tasks that that the employee will be responsible for.
  • Summarizing key developments within the industry and across competitors for executive consumption (requires written and verbal summary and presentation)
  • Maintain ADT's market and competitive intelligence knowledge base, helping internal decision makers get access to critical information in an efficient manner
  • Continuously update and improve our sales enablement tools. E.g., Phone and Field Sales Competitive Information Tools, and website competitive matrices
  • Perform robust pricing comparisons and analyses to inform national pricing strategies and decision making (e.g., bi-monthly scenario planning)
  • Lead brand claim research & development
  • Identify competitor false/misleading marketing claims; work with ADT's Legal team to address inaccuracies via Cease & Desists
  • Manage relationships and project management with third-party research vendors
  • Additional duties as assigned

Skills and Competencies:
These are attributes that your employee should have. Highlight the essential skills required for the job such as technical, interpersonal, or managerial skills. If in a supervisory position, list the number and title of direct reports.
  • Expert at distilling large amounts of information from a variety of sources into a succinct story or key points for other executives
  • Diligent, detail-oriented, curious about the category
  • Self-starter/self-motivated
  • Data-driven
  • Ability to collaborate cross-functionally with various stakeholders

Minimum Qualifications:
Specify the minimum required educational background, necessary years of experience, or relevant industry experience.
  • Undergraduate degree

Preferred Qualifications:
Include any additional desirable qualifications that would be beneficial for the role.
  • Knowledge / experience within the home security or smart home and automation industry
  • Previous work experience in competitive, category intelligence

Location:
Our office follows 4 days onsite and 1 day remote schedule.
Travel:
Select the travel requirements for the job by keeping only one of the options below.
  • Occasionally, less than 25%

What ADT employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About ADT

Sourced by ZipRecruiter

At ADT Commercial, we are in the business of helping people and organizations to protect what matters most to them. Building upon ADT's 145-year legacy, we secure the livelihoods and futures of critical commercial environments, retail location, educational campuses, healthcare facilities and financial institutions across the U.S. as an industry-leading security, fire and life safety systems integrator. We strive to have the most experienced and technically trained and talented teams in the industry, driven by excellence at every turn. At ADT Commercial, we truly believe that our people are the difference - for our organization, the customers we serve and the communities we protect. When you're a part of ADT Commercial, you'll have the opportunity to be a part of that difference every day. With more than 300 locations, a deep national presence, and comprehensive portfolio of solutions and services, our employees are always poised for career advancement and growth. For more information, visit www.adtcommercial.com or follow us on LinkedIn and Facebook.

Industry

Personal services

Company size

10,000+ Employees

Headquarters location

Boca Raton, FL, US

Year founded

1874

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