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Competitive Intelligence Manager information

See McKinney, TX salary details

$10.2K

$95.5K

$123.4K

How much do competitive intelligence manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for competitive intelligence manager in McKinney, TX is $95,530.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,200.00 and $123,000.00 per year, depending on experience, location, and employer.

What does a competitive intelligence manager do?

A Competitive Intelligence Manager is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. They use this data to provide strategic guidance to their organization, helping leaders make informed decisions regarding product development, marketing, and business strategy. Their role often involves monitoring competitors’ activities, assessing potential threats and opportunities, and ensuring the company maintains a competitive edge in the marketplace.

What does a competitive intelligence manager do?

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

What are the key skills and qualifications needed to thrive as a competitive intelligence manager, and why are they important?

To thrive as a Competitive Intelligence Manager, you need strong analytical skills, strategic thinking, and a background in business, marketing, or a related field. Expertise in market research tools, data analytics platforms, and sometimes certifications like SCIP (Strategic and Competitive Intelligence Professionals) are typically valuable. Exceptional communication, curiosity, and the ability to synthesize complex information make someone stand out in this role. These skills are crucial for delivering actionable insights that inform business strategy and help organizations maintain a competitive edge.

How does a competitive intelligence manager typically collaborate with other departments within an organization?

A Competitive Intelligence Manager works closely with departments such as marketing, sales, product development, and executive leadership to gather and analyze information about competitors and market trends. They often facilitate cross-functional meetings to share insights, align strategies, and support data-driven decision-making. Effective collaboration ensures that intelligence findings are integrated into go-to-market plans and product roadmaps, enabling the organization to stay ahead in a competitive landscape. Building strong relationships across teams is key to ensuring that intelligence efforts have a tangible impact on business outcomes.

What is the difference between Competitive Intelligence Manager vs Market Research Analyst?

AspectCompetitive Intelligence ManagerMarket Research Analyst
Required CredentialsBachelor's degree; often MBA or related experienceBachelor's degree; often in marketing, business, or statistics
Work EnvironmentCorporate strategy teams, intelligence unitsMarketing departments, research firms
Employer & Industry UsageUsed across industries for strategic insightsPrimarily in marketing and consumer research
Search & Comparison IntentUnderstanding strategic intelligence rolesAnalyzing market trends and consumer data

The Competitive Intelligence Manager focuses on gathering and analyzing competitive data to inform strategic decisions, while the Market Research Analyst concentrates on understanding market trends and consumer behavior. Both roles require analytical skills and industry knowledge but serve different strategic purposes within organizations.

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For Competitive Intelligence Manager jobs in McKinney, TX, the most frequently searched job titles are:

What job categories do people searching Competitive Intelligence Manager jobs in McKinney, TX look for?

The top searched job categories for Competitive Intelligence Manager jobs in McKinney, TX are:

What cities near McKinney, TX are hiring for Competitive Intelligence Manager jobs?

Cities near McKinney, TX with the most Competitive Intelligence Manager job openings:

Competitive Intelligence Manager jobs near you
Infographic showing various Competitive Intelligence Manager job openings in McKinney, TX as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 25% Part Time, and 3% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $95,530 per year, or $45.9 per hour.

Manager, Industry Insights and Competitive Intelligence

ADT Security Services

Irving, TX • On-site, Remote

Full-time

Re-posted 15 days ago

ADT rating

7.0

Company rating: 7.0 out of 10

Based on 139 frontline employees who took The Breakroom Quiz

42nd of 118 rated security

Job description

Summary:

This role serves as ADT's primary source of category and competitive intelligence. The outputs are critical to keeping ADT senior executives current on the developments, advancements and strategies of competitors within the category to continuously drive improvements and understand the competitive advantages of ADT's business.

Duties and Responsibilities:

List the main duties and tasks that that the employee will be responsible for.

  • Summarizing key developments within the industry and across competitors for executive consumption (requires written and verbal summary and presentation)
  • Maintain ADT's market and competitive intelligence knowledge base, helping internal decision makers get access to critical information in an efficient manner
  • Continuously update and improve our sales enablement tools. E.g., Phone and Field Sales Competitive Information Tools, and website competitive matrices 
  • Perform robust pricing comparisons and analyses to inform national pricing strategies and decision making (e.g., bi-monthly scenario planning)
  • Lead brand claim research & development 
  • Identify competitor false/misleading marketing claims; work with ADT's Legal team to address inaccuracies via Cease & Desists 
  • Manage relationships and project management with third-party research vendors 
  • Additional duties as assigned

Skills and Competencies:

These are attributes that your employee should have. Highlight the essential skills required for the job such as technical, interpersonal, or managerial skills. If in a supervisory position, list the number and title of direct reports.

  • Expert at distilling large amounts of information from a variety of sources into a succinct story or key points for other executives
  • Diligent, detail-oriented, curious about the category
  • Self-starter/self-motivated
  • Data-driven
  • Ability to collaborate cross-functionally with various stakeholders

Minimum Qualifications:

Specify the minimum required educational background, necessary years of experience, or relevant industry experience.

  •  Undergraduate degree 

Preferred Qualifications:

Include any additional desirable qualifications that would be beneficial for the role.

  • Knowledge / experience within the home security or smart home and automation industry
  • Previous work experience in competitive, category intelligence 

Location:

Our office follows 4 days onsite and 1 day remote schedule.

Travel:

Select the travel requirements for the job by keeping only one of the options below. 

  • Occasionally, less than 25%

What ADT employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About ADT

Sourced by ZipRecruiter

At ADT Commercial, we are in the business of helping people and organizations to protect what matters most to them. Building upon ADT's 145-year legacy, we secure the livelihoods and futures of critical commercial environments, retail location, educational campuses, healthcare facilities and financial institutions across the U.S. as an industry-leading security, fire and life safety systems integrator. We strive to have the most experienced and technically trained and talented teams in the industry, driven by excellence at every turn. At ADT Commercial, we truly believe that our people are the difference - for our organization, the customers we serve and the communities we protect. When you're a part of ADT Commercial, you'll have the opportunity to be a part of that difference every day. With more than 300 locations, a deep national presence, and comprehensive portfolio of solutions and services, our employees are always poised for career advancement and growth. For more information, visit www.adtcommercial.com or follow us on LinkedIn and Facebook.

Industry

Personal services

Company size

10,000+ Employees

Headquarters location

Boca Raton, FL, US

Year founded

1874

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