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Competitive Intelligence Jobs in Minnesota (NOW HIRING)

Product Marketing Manager

Minneapolis, MN · On-site

$159K/yr

Maintain an active internal competitive intelligence database staying current with new competitive developments * Produce concise reports and maintain a competitive intelligence database * Educate ...

This role sits at the intersection of competitive intelligence and bid execution - consuming finished intelligence products, translating them into win arguments and competitive positioning, and ...

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Competitive Intelligence information

See Minnesota salary details

$10.8K

$98.5K

$130.3K

How much do competitive intelligence jobs pay per year?

As of Aug 21, 2026, the average yearly pay for competitive intelligence in Minnesota is $98,503.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,000.00 and $129,800.00 per year, depending on experience, location, and employer.

What is competitive intelligence?

A Competitive Intelligence (CI) job involves gathering, analyzing, and interpreting information about competitors, market trends, and industry developments to help a company make informed strategic decisions. CI professionals use various sources, such as public records, industry reports, and market research, to assess competitor strengths and weaknesses. They also identify potential threats and opportunities, helping businesses stay ahead in a competitive market. The role often requires expertise in data analysis, strategic thinking, and business research.

What does a competitive intelligence professional do?

Professionals in Competitive Intelligence spend their days collecting and analyzing data about competitors, market trends, and industry developments. This often involves monitoring public sources, conducting benchmarking studies, and producing insightful reports for management teams. They frequently collaborate with marketing, product development, and strategy departments to share findings and align business activities. Staying up-to-date on industry news and proactively identifying emerging threats or opportunities are also key parts of the role. This dynamic environment offers variety and requires both independent research and cross-functional teamwork.

What are the key skills and qualifications needed to thrive in competitive intelligence?

To excel in Competitive Intelligence, you need strong analytical abilities, research expertise, and a solid understanding of market dynamics, typically paired with a degree in business, marketing, or a related field. Familiarity with data analysis tools (like Excel, Tableau, or CI software platforms), and certifications such as SCIP (Strategic and Competitive Intelligence Professionals) are often required. Exceptional communication, critical thinking, and problem-solving skills help individuals stand out in this role. These competencies are crucial for accurately gathering, interpreting, and presenting insights that drive strategic decision-making within an organization.

Do competitive intelligence jobs pay well?

Competitive intelligence jobs typically offer competitive salaries that vary by industry, experience, and location. Entry-level roles may start around $60,000 annually, while experienced professionals can earn over $100,000, especially with skills in data analysis and market research tools. Certifications and advanced degrees can also enhance earning potential.

What is an example of competitive intelligence?

In competitive intelligence, a professional gathers and analyzes information about competitors' products, strategies, and market positioning to inform business decisions. For example, monitoring competitors' product launches or pricing strategies helps companies anticipate market changes and adjust their own plans accordingly.

What are the most commonly searched types of Competitive Intelligence jobs in Minnesota?

The most popular types of Competitive Intelligence jobs in Minnesota are:

What are popular job titles related to Competitive Intelligence jobs in Minnesota?

For Competitive Intelligence jobs in Minnesota, the most frequently searched job titles are:

What cities in Minnesota are hiring for Competitive Intelligence jobs?

Cities in Minnesota with the most Competitive Intelligence job openings:

Infographic showing various Competitive Intelligence job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 19% Part Time, 5% Contract, and 1% Nights. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $98,503 per year, or $47.4 per hour.

Director, Competitive Intelligence

Hispanic Alliance for Career Enhancement

Virginia, MN • On-site

$100 - $232/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago


Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary

Aetna's Director, Competitive Intelligence leads the development and management of a Medicaid competitive intelligence function that informs capture strategy, proposal development, executive decision-making, and continuous improvement across Medicaid managed care opportunities. This role builds and governs a competitive intelligence library and translates market, competitor, customer, scoring, and bid outcome data into actionable insights that strengthen positioning and improve win probability. The Director partners across Capture Management, Business Development, Proposal Development, and other cross-functional teams, while leading direct reports and establishing repeatable standards, processes, and deliverables. This role is responsible for building a scalable competitive intelligence capability that improves strategic alignment, reduces proposal rework, and strengthens readiness across priority Medicaid opportunities.

Key Responsibilities
  • Lead and develop a high-performing team responsible for research, analysis, bid and scoring reviews, competitor profiling, and maintenance of competitive intelligence assets.
  • Develop and maintain a comprehensive Medicaid competitive intelligence library, including standard templates, taxonomy, refresh cadences, quality controls, and governance processes.
  • Lead competitive analyses of Medicaid managed care organizations, including SWOT analyses, market positioning, win themes, value-added benefits, in lieu of services, executive summaries, programs by domain, innovations, differentiators, and proposal design approaches.
  • Conduct competitive bid analysis by managed care organization, state, population type, procurement model, bid status, wins, losses, and recurring market or proposal themes.
  • Lead comprehensive scoring analyses for Medicaid managed care RFP opportunities, including evaluator feedback, score patterns, strengths, weaknesses, proposal section performance, and lessons learned.
  • Translate competitive, scoring, and bid outcome data into concise recommendations that inform capture plans, proposal outlines, executive summaries, value propositions, differentiators, and review team priorities.
  • Serve as the primary competitive intelligence partner to Capture Directors, Proposal Directors, Business Development, Health Plan leaders, and executive stakeholders during pre-RFP planning, active bids, and post-award reviews.
  • Prepare executive-ready briefings, dashboards, decision snapshots, and recommendations that clearly distinguish confirmed evidence, interpretation, open questions, and recommended next steps.
  • Lead, coach, and develop direct reports responsible for research, analysis, scoring review, competitor profiles, bid tracking, and library maintenance.
  • Establish repeatable operating routines, deliverable standards, and quality review practices to ensure competitive intelligence products are timely, accurate, objective, and easy to apply.
  • Partner with knowledge enablement, capture, and proposal management teams to improve accessibility, usability, and adoption of competitive intelligence assets.
  • Synthesize findings across competitors, procurements, scoring patterns, and market signals to identify enterprise themes, emerging risks, and actionable recommendations for future Medicaid opportunities.
  • Define and monitor performance indicators for the competitive intelligence function, including asset quality, usability, adoption, timeliness, and impact on capture and proposal effectiveness
The ideal candidate will demonstrate:
  • Strategic and analytical; able to connect competitor intelligence, procurement outcomes, scoring data, market context, and proposal strategy into clear recommendations.
  • Highly accountable, accepting ownership of competitive intelligence, setting standards, managing priorities, and ensuring follow-through.
  • Evidence-based and objective; uses disciplined sourcing and balanced analysis while avoiding unsupported assumptions.
  • Executive-ready communicator with strong writing, presentation, facilitation, and influence skills.
  • Process- and detail-oriented while remaining flexible and able to pivot during active proposal development.
  • Collaborative relationship-builder across Capture, Proposal Development, and cross-functional stakeholders.
  • Curious, proactive, and comfortable with ambiguity; able to identify patterns, emerging risks, and future bid needs.
  • Strong people leader who develops talent, raises analytical standards, and creates a culture of accountability and continuous improvement.
Required Qualifications
  • 7+ years of experience in Medicaid managed care proposals, capture management, business development, competitive intelligence, healthcare strategy, government programs, or a closely related field.
  • Demonstrated experience developing competitive analyses, market/customer analyses, scoring analyses, bid outcome analyses, or executive-ready strategy recommendations.
  • Strong understanding of Medicaid managed care procurements, proposal development, evaluator scoring, procurement documents, and health plan operations.
  • Experience leading cross-functional workstreams or teams and influencing senior stakeholders.
  • Experience managing direct reports, coaching analysts or managers, reviewing analytical deliverables, and establishing quality expectations.
  • Demonstrated ability to translate complex analysis into clear, decision-ready recommendations for senior leaders and cross-functional partners.
  • Advanced proficiency with Microsoft Word, PowerPoint, Excel, SharePoint, Teams, AI tools, and other collaboration or knowledge management tools.
  • Advanced written, verbal, facilitation, and executive presentation skills.
  • Ability to manage multiple priorities, produce high-quality deliverables under tight timeframes, and support evening/weekend work during active proposal periods as needed.
  • Ability to travel 20%.
Preferred Qualifications
  • Direct experience with Medicaid managed care RFP capture, proposal leadership, scoring analysis, postmortem analysis, or procurement outcome analysis.
  • Experience leading competitive intelligence, market intelligence, business intelligence, or knowledge management functions in healthcare, managed care, government programs, or proposal environments.
  • Experience building libraries, playbooks, dashboards, trackers, research repositories, or other structured knowledge assets used by cross-functional teams.
  • Experience analyzing value-added benefits, in lieu of services, population-specific programs, clinical models, health equity approaches, SDOH strategies, and operational differentiators.
  • APMP certification or other relevant proposal, project management, business analysis, market research, or competitive intelligence certification.
Education
  • Bachelor's degree or equivalent experience
Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 09/02/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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