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Competitive Intelligence Manager Jobs in Minnesota

Product Marketing Manager

Minneapolis, MN · On-site

$159K/yr

Maintain an active internal competitive intelligence database staying current with new competitive ... Educate sales, marketing & management on key competitor intelligence 5. AI Proficiency * Utilize AI ...

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Competitive Intelligence Manager information

See Minnesota salary details

$10.8K

$100.8K

$130.3K

How much do competitive intelligence manager jobs pay per year?

As of Jun 20, 2026, the average yearly pay for competitive intelligence manager in Minnesota is $100,818.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,600.00 and $129,800.00 per year, depending on experience, location, and employer.

What does a Competitive Intelligence Manager do?

A Competitive Intelligence Manager is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. They use this data to provide strategic guidance to their organization, helping leaders make informed decisions regarding product development, marketing, and business strategy. Their role often involves monitoring competitors’ activities, assessing potential threats and opportunities, and ensuring the company maintains a competitive edge in the marketplace.

What are the key skills and qualifications needed to thrive as a Competitive Intelligence Manager, and why are they important?

To thrive as a Competitive Intelligence Manager, you need strong analytical skills, strategic thinking, and a background in business, marketing, or a related field. Expertise in market research tools, data analytics platforms, and sometimes certifications like SCIP (Strategic and Competitive Intelligence Professionals) are typically valuable. Exceptional communication, curiosity, and the ability to synthesize complex information make someone stand out in this role. These skills are crucial for delivering actionable insights that inform business strategy and help organizations maintain a competitive edge.

How does a Competitive Intelligence Manager typically collaborate with other departments within an organization?

A Competitive Intelligence Manager works closely with departments such as marketing, sales, product development, and executive leadership to gather and analyze information about competitors and market trends. They often facilitate cross-functional meetings to share insights, align strategies, and support data-driven decision-making. Effective collaboration ensures that intelligence findings are integrated into go-to-market plans and product roadmaps, enabling the organization to stay ahead in a competitive landscape. Building strong relationships across teams is key to ensuring that intelligence efforts have a tangible impact on business outcomes.

What does it mean to be in competition?

For a Competitive Intelligence Manager, being in competition means analyzing and understanding the strengths, weaknesses, strategies, and market positions of rival companies. This involves gathering data through research, monitoring industry trends, and using tools like SWOT analysis to inform strategic decisions and maintain a competitive edge.

What is the difference between Competitive Intelligence Manager vs Market Research Analyst?

AspectCompetitive Intelligence ManagerMarket Research Analyst
Required CredentialsBachelor's degree; often MBA or related experienceBachelor's degree; often in marketing, business, or statistics
Work EnvironmentCorporate strategy teams, intelligence unitsMarketing departments, research firms
Employer & Industry UsageUsed across industries for strategic insightsPrimarily in marketing and consumer research
Search & Comparison IntentUnderstanding strategic intelligence rolesAnalyzing market trends and consumer data

The Competitive Intelligence Manager focuses on gathering and analyzing competitive data to inform strategic decisions, while the Market Research Analyst concentrates on understanding market trends and consumer behavior. Both roles require analytical skills and industry knowledge but serve different strategic purposes within organizations.

What does it mean to be competitive?

For a Competitive Intelligence Manager, being competitive means analyzing market trends, competitors, and industry data to identify strengths, weaknesses, and opportunities. This role involves gathering and interpreting information to help the company stay ahead in the marketplace and make strategic decisions. Skills in data analysis, research tools, and industry knowledge are essential to effectively assess competitiveness.

What is the synonym of competitive?

In the context of a Competitive Intelligence Manager, a synonym for competitive is rival or opposing. These terms relate to analyzing competitors and understanding market dynamics, which are key aspects of the role. Strong analytical skills and knowledge of industry terminology are important for this position.

What Does a Competitive Intelligence Manager Do?

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

What are the most commonly searched types of Competitive Intelligence jobs in Minnesota? The most popular types of Competitive Intelligence jobs in Minnesota are:
What are popular job titles related to Competitive Intelligence Manager jobs in Minnesota? For Competitive Intelligence Manager jobs in Minnesota, the most frequently searched job titles are:
What cities in Minnesota are hiring for Competitive Intelligence Manager jobs? Cities in Minnesota with the most Competitive Intelligence Manager job openings:

Assoc. Manager, Intelligence & Insights

Kenvue

Golden Valley, MN • Hybrid

$110K - $156K/yr

Full-time

PTO

Posted 10 days ago


Kenvue rating

9.0

Company rating: 9.0 out of 10

Based on 5 frontline employees who took The Breakroom Quiz


Job description

Kenvue is currently recruiting for a:

Assoc. Manager, Intelligence & Insights

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Senior Manager, Growth Channels

Location:

North America, United States, Minnesota, Minneapolis

Work Location:

Hybrid

What you will do

The Associate Manager, Intelligence & Insights serves as a critical partner to the Target business, translating complex data into actionable insights that drive category growth, shopper engagement, and commercial impact.

Operating at the intersection of analytics, category management, and shopper behavior, this role transforms data into retailer-relevant recommendations that influence key customer decisions.
 

Key Responsibilities:

  • Translate syndicated scan, panel, and shopper data into actionable insights that directly inform Target decisions across line reviews, joint business planning, and in-year executions
  • Integrate Circana / Nielsen POS data with Numerator and other panel sources to deliver a holistic view of category performance, shopper behavior, and growth opportunities
  • Identify category whitespace, demand drivers, and shopper opportunities that unlock incremental growth (traffic, conversion, basket)
  • Partner cross-functionally across Sales, Category Management, and Insights to align on priorities and deliver integrated, retailer-ready recommendations
  • Develop insight-led storytelling for key customer moments, including line reviews, innovation sell-ins, and executive presentations
  • Deliver decision-enabling analytics that move beyond reporting to drive measurable business outcomes
  • Synthesize multiple data sources (POS, panel, pricing, promotion, assortment) into simple, compelling narratives for senior stakeholders
  • Proactively identify opportunities to enhance analytics through new data sources, tools, and methodologies
  • Independently manage priorities and lead projects from insight generation through recommendation and business impact


What We’re Looking For

Required Qualifications:

  • Bachelor’s degree in Business, Analytics, Marketing, or related field
  • A minimum of 4–6+ years of experience in CPG, retail analytics, category management or shopper insights
  • Strong experience working with syndicated data (Circana / Nielsen)
  • Deep experience with consumer panel data (Numerator strongly preferred; experience with multiple panels is beneficial)
  • Demonstrated ability to move beyond reporting and connect data → insight → recommendation → business impact
  • Experience supporting or working directly with retailer partners (Target strongly preferred)
  • Advanced Excel and data manipulation skills; experience with BI tools (e.g., Power BI, Tableau)


What Sets This Role Apart

  • Operates at the intersection of category strategy and shopper behavior—not just reporting
  • Focuses on insight generation and influence, not data “plumbing”
  • Direct line of sight to customer-facing decisions and commercial outcomes
  • High visibility across Sales, Category Management, and Insights teams


Success Profile (What Good Looks Like)

  • Turns complex data into clear, persuasive, retailer-ready stories
  • Builds credible, fact-based recommendations that shape customer decisions
  • Identifies opportunities others miss by connecting datasets and thinking like both a retailer and a shopper
  • Operates as a manager-of-one—prioritizing high-impact work and pushing beyond assigned asks

What’s in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.