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Competitive Intelligence Manager Jobs in Raleigh, NC

gpec

Marketing Reporting Specialist

Raleigh, NC

... managers for sales campaigns and promotional initiatives. Essential Duties Market Research & Competitive Intelligence * Conduct market research and analyze data to identify lead generation targets ...

Lubrizol Corporation

Market Segment Manager

Raleigh, NC · On-site +1

$115K - $170K/yr

Market Segment Manager Job type: Full-Time Type of role: Remote or Hybrid if in range of a Lubrizol ... You will collect and validate market and competitive intelligence and use it to steer segment ...

CoVar

Proposal Manager

Durham, NC

Manage the end-to-end proposal development process from solicitation release through final ... Experience with DoD capture strategy, competitive intelligence, and price-to-win analysis.

gpec

Marketing Reporting Specialist

Raleigh, NC

... managers for sales campaigns and promotional initiatives. Essential Duties Market Research & Competitive Intelligence * Conduct market research and analyze data to identify lead generation targets ...

Pennoni

Business Development Manager

Raleigh, NC · On-site

Pennoni is seeking a Business Development Manager with deep AEC industry experience,responsible for ... Support market analysis, competitive intelligence, and strategic planning initiatives. Stay ...

Pennoni

Business Development Manager

Raleigh, NC · On-site

... competitive intelligence, and strategic planning initiatives. • Stay informed of industry trends, emerging technologies, and regulatory changes. • Attend industry events, conferences, and trade ...

Pennoni

Business Development Manager

Raleigh, NC · On-site

Pennoni is seeking a Business Development Manager with deep AEC industry experience,responsible for ... Support market analysis, competitive intelligence, and strategic planning initiatives. Stay ...

Centerwell

Business Intelligence Engineer

Raleigh, NC · On-site

$49.50 - $64.50/hr

... competitive benefits that support whole-person well-being. Associate benefits are designed to ... management, screenings, minor injury treatment and more. Our unique care model focuses on ...

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All JobsCompetitive Intelligence Manager JobsCompetitive Intelligence Manager Jobs in Raleigh, NC

Competitive Intelligence Manager information

See Raleigh, NC salary details

$10.7K

$100.1K

$129.3K

How much do competitive intelligence manager jobs pay per year?

As of Jun 26, 2026, the average yearly pay for competitive intelligence manager in Raleigh, NC is $100,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,200.00 and $128,800.00 per year, depending on experience, location, and employer.

What does a Competitive Intelligence Manager do?

A Competitive Intelligence Manager is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. They use this data to provide strategic guidance to their organization, helping leaders make informed decisions regarding product development, marketing, and business strategy. Their role often involves monitoring competitors’ activities, assessing potential threats and opportunities, and ensuring the company maintains a competitive edge in the marketplace.

What are the key skills and qualifications needed to thrive as a Competitive Intelligence Manager, and why are they important?

To thrive as a Competitive Intelligence Manager, you need strong analytical skills, strategic thinking, and a background in business, marketing, or a related field. Expertise in market research tools, data analytics platforms, and sometimes certifications like SCIP (Strategic and Competitive Intelligence Professionals) are typically valuable. Exceptional communication, curiosity, and the ability to synthesize complex information make someone stand out in this role. These skills are crucial for delivering actionable insights that inform business strategy and help organizations maintain a competitive edge.

How does a Competitive Intelligence Manager typically collaborate with other departments within an organization?

A Competitive Intelligence Manager works closely with departments such as marketing, sales, product development, and executive leadership to gather and analyze information about competitors and market trends. They often facilitate cross-functional meetings to share insights, align strategies, and support data-driven decision-making. Effective collaboration ensures that intelligence findings are integrated into go-to-market plans and product roadmaps, enabling the organization to stay ahead in a competitive landscape. Building strong relationships across teams is key to ensuring that intelligence efforts have a tangible impact on business outcomes.

What does it mean to be in competition?

For a Competitive Intelligence Manager, being in competition means analyzing and understanding the strengths, weaknesses, strategies, and market positions of rival companies. This involves gathering data through research, monitoring industry trends, and using tools like SWOT analysis to inform strategic decisions and maintain a competitive edge.

What is the difference between Competitive Intelligence Manager vs Market Research Analyst?

AspectCompetitive Intelligence ManagerMarket Research Analyst
Required CredentialsBachelor's degree; often MBA or related experienceBachelor's degree; often in marketing, business, or statistics
Work EnvironmentCorporate strategy teams, intelligence unitsMarketing departments, research firms
Employer & Industry UsageUsed across industries for strategic insightsPrimarily in marketing and consumer research
Search & Comparison IntentUnderstanding strategic intelligence rolesAnalyzing market trends and consumer data

The Competitive Intelligence Manager focuses on gathering and analyzing competitive data to inform strategic decisions, while the Market Research Analyst concentrates on understanding market trends and consumer behavior. Both roles require analytical skills and industry knowledge but serve different strategic purposes within organizations.

What does it mean to be competitive?

For a Competitive Intelligence Manager, being competitive means analyzing market trends, competitors, and industry data to identify strengths, weaknesses, and opportunities. This role involves gathering and interpreting information to help the company stay ahead in the marketplace and make strategic decisions. Skills in data analysis, research tools, and industry knowledge are essential to effectively assess competitiveness.

What is the synonym of competitive?

In the context of a Competitive Intelligence Manager, a synonym for competitive is rival or opposing. These terms relate to analyzing competitors and understanding market dynamics, which are key aspects of the role. Strong analytical skills and knowledge of industry terminology are important for this position.

What Does a Competitive Intelligence Manager Do?

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

More about Competitive Intelligence Manager jobs
What are the most commonly searched types of Competitive Intelligence jobs in Raleigh, NC? The most popular types of Competitive Intelligence jobs in Raleigh, NC are:
What are popular job titles related to Competitive Intelligence Manager jobs in Raleigh, NC? For Competitive Intelligence Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Competitive Intelligence Manager jobs in Raleigh, NC look for? The top searched job categories for Competitive Intelligence Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Competitive Intelligence Manager jobs? Cities near Raleigh, NC with the most Competitive Intelligence Manager job openings:
Competitive Intelligence Manager jobs near you

Marketing Reporting Specialist

gpec

Raleigh, NC

Other

Posted 8 days ago

Job description

Primary Function
This role will research market conditions, consumer behavior, and competitive landscapes to provide actionable insights that support business development and marketing strategies. The role analyzes data from surveys, company sources, and industry reports to identify trends, assist business development in targeting and identifying lead opportunities, inform lead generation campaigns, and recommend strategies to marketing managers for sales campaigns and promotional initiatives. 

Essential Duties
Market Research & Competitive Intelligence 

  • Conduct market research and analyze data to identify lead generation targets and campaign opportunities 
  • Assess market conditions to evaluate potential product and service sales 
  • Compile data on competitors including marketing methods, pricing, and sales activity 
  • Define addressable market by region and territory 
  • Analyze purchasing behavior, buying cycles, and industry trends 

Data Analysis & Sales Forecasting 

  • Track campaign performance, consumer behavior, and buying trends 
  • Forecast future sales and market trends using quantitative analysis 
  • Evaluate effectiveness of current market strategies and identify improvement opportunities 
  • Perform statistical analysis to support strategic decision making 

Reporting & Strategic Support 

  • Develop data collection measures to support research initiatives 
  • Prepare reports and presentations using charts, graphs, infographics, and other visual formats 
  • Collaborate with Marketing Manager to develop strategies that maximize profitability 

Minimum Requirements 

Education 

Bachelor’s degree in business, marketing, statistics, data analytics, social sciences, or a related field. 

Work Experience 

  • 1-2+ years of marketing experience working or interning with a firm on marketing analysis. 
  • Proficient in statistical software including R, SAS, and SPSS. 
  • Skilled in programming and database query languages such as SQL. 
  • Advanced proficiency in Microsoft Office Suite including Excel, PowerPoint, and Word. 
  • Working knowledge of industry analytic and business intelligence platforms including Google Analytics, Microsoft Power BI, and Adobe Analytics. 

Physical 

  • Ability to sit and utilize Laptop/PC for extensive periods. 

Other 

  • Strong written and verbal communication skills with the ability to clearly convey complex information to clients and cross functional teams. 
  • Advanced analytical and critical thinking skills with the ability to interpret large data sets and translate insights into actionable marketing strategies. 
  • Ability to leverage data analytics and reporting tools to support business insights and decision making. 

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