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Communications Planning Jobs (NOW HIRING)

DEPT

Director, Communications Planning

New York, NY · On-site

As a Director, Communications Planning, you are a senior strategic leader who sits at the heart of how we connect brands to culture. You'll own the strategic architecture that sits between a brand ...

DEPT

Director, Communications Planning

New York, NY

As a Director, Communications Planning, you are a senior strategic leader who sits at the heart of how we connect brands to culture. You'll own the strategic architecture that sits between a brand ...

New

Macy's

Communications Planning Manager

Manhattan, NY

$81K - $135K/yr

Job Overview The Manager, Communications Planning partners with the Director, Media Strategy and Integrated Planning to support the development and execution of integrated media strategies and ...

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Communications Planning information

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$18

$33

$57

How much do communications planning jobs pay per hour?

As of Jun 20, 2026, the average hourly pay for communications planning in the United States is $33.54, according to ZipRecruiter salary data. Most workers in this role earn between $23.80 and $38.70 per hour, depending on experience, location, and employer.

What is communications planning?

Communications planning is the strategic process of determining how to effectively deliver messages to a target audience using various channels and tactics. It involves identifying objectives, audience segments, key messages, and the best mediums to reach those audiences, such as social media, press releases, advertisements, or internal communications. The goal of communications planning is to ensure that messages are clear, consistent, and aligned with organizational goals, ultimately achieving maximum impact and engagement.

What jobs pay $2000 a day?

In communications planning, high-paying roles such as senior communications consultants, strategic advisors, or freelance specialists can earn around $2,000 per day, especially with extensive experience, specialized skills, or working on large-scale projects. These roles often require strong industry knowledge, project management skills, and sometimes certifications, and they may involve consulting or contract work outside traditional employment structures.

What does a communications planner do?

A communications planner develops strategies to effectively convey messages to target audiences, often working on advertising, public relations, or marketing campaigns. They analyze audience needs, select appropriate channels, and coordinate messaging to ensure clarity and consistency across platforms, using tools like data analysis and communication frameworks.

Is PR a high paying career?

Public relations (PR) careers can offer competitive salaries, especially for experienced professionals or those working in large organizations. Entry-level PR roles tend to have moderate pay, but salaries increase with experience, skills, and industry reputation.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior communications directors, media strategists, or executive-level positions in public relations and corporate communications can earn $150,000 or more annually. These roles typically require extensive experience, strong leadership skills, and proficiency with industry tools like media analytics and communication platforms.

What is the difference between Communications Planning vs Communications Specialist?

AspectCommunications PlanningCommunications Specialist
Primary FocusDeveloping communication strategies and plansExecuting communication activities and content creation
Skills NeededStrategic thinking, project management, stakeholder analysisWriting, editing, media relations
Work EnvironmentPlanning sessions, meetings, cross-department collaborationContent production, media outreach, event support
Common CertificationsCPRP, PMP, communication certificationsPRSA, CMP, communication certifications

Communications Planning focuses on creating comprehensive communication strategies, while Communications Specialists implement these plans through content and media activities. Both roles often work together but differ in scope and responsibilities within the communication process.

What are some of the main challenges faced by professionals in Communications Planning, and how can they be managed?

One of the main challenges in Communications Planning is ensuring alignment between various internal stakeholders, such as marketing, product, and executive teams, to create a unified messaging strategy. Navigating competing priorities and adapting to shifting organizational goals requires strong project management and communication skills. Additionally, keeping up with rapidly changing media channels and audience behaviors demands ongoing learning and flexibility. Building collaborative relationships and staying proactive with industry trends can help communications planners effectively manage these challenges.

What are the key skills and qualifications needed to thrive in Communications Planning, and why are they important?

To thrive in Communications Planning, you need expertise in strategic communication, media planning, and data analysis, often supported by a degree in communications, marketing, or a related field. Familiarity with media buying platforms, analytics tools, and campaign management systems is typically required. Strong project management, creativity, and interpersonal skills help you collaborate effectively and craft compelling messaging. These skills are essential for designing impactful communication strategies that achieve organizational goals and resonate with target audiences.
More about Communications Planning jobs
What are the most commonly searched types of Communications Planning jobs? The most popular types of Communications Planning jobs are:
What job categories do people searching Communications Planning jobs look for? The top searched job categories for Communications Planning jobs are:
Communications Planning jobs near you
Infographic showing various Communications Planning job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 91% Full Time, 7% Part Time, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $69,770 per year, or $33.5 per hour.

Director, Communications Planning

DEPT

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

Job description

WHY DEPT®?
We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.
THE ROLE:
As a Director, Communications Planning, you are a senior strategic leader who sits at the heart of how we connect brands to culture. You'll own the strategic architecture that sits between a brand's positioning and its channel execution. You know how to build a comms plan with genuine logic behind it - one that maps audience behavior to message sequencing, assigns channel roles based on insight rather than convention, and gives Reporting to the Group Director of Integrated Strategy & Media Planning, you will drive the communications planning discipline for industry-leading clients,shaping how brands show up across the full media ecosystem with precision, relevance, and impact.
You bring a rare combination of strategic depth, channel expertise, and leadership presence, translating business ambitions into integrated communications strategies that move people and drive measurable growth.
WHAT YOU'LL DO:
  • Lead communications planning across assigned accounts - developing audience-first strategies that define the role of each channel, the logic of message sequencing, and the measurable outcomes each phase of a plan is designed to drive. Your comms plans have a point of view. They're not channel checklists.
  • Translate brand and business briefs into integrated communications frameworks: audience segmentation, consumer journey mapping, channel roles and sequencing, and a clear articulation of what moves someone from awareness through to action. The frameworks you build should be specific enough to actually guide execution.
  • Write and develop creative briefs. You understand that a great brief is a strategic act - it shapes what creative makes, not just how it gets made. You know how to distill an insight, define a single-minded proposition, and give a creative team enough constraint to do their best work.
  • Serve as a senior strategic partner to clients on communications, campaign strategy, channel planning, and audience engagement. You're in the room when planning decisions are being made, contributing a point of view.
  • Lead integrated communications planning across paid, owned, and earned media - defining the role of each channel, sequencing messaging, and establishing clear KPIs tied to business outcomes
  • Translate complex business challenges into sharp, compelling strategic frameworks that inspire both clients and internal creative and media teams
  • Partner closely with discipline leads across media, creative, CRM, and e-commerce to ensure full-funnel alignment from strategy through execution. Pressure test channel recommendations against real audience and behavioral data.
  • Drive new business efforts by developing insight-led communications strategies and presenting with authority and conviction on a national stage
  • Oversee audience analysis, consumer journey mapping, and competitive intelligence to uncover opportunities for brand growth and differentiation
  • Lead, mentor, and develop a team of planners - fostering a culture of strategic rigor, intellectual curiosity, and collaborative excellence
  • Champion measurement and learning agendas, partnering with analytics teams to evaluate performance and continuously evolve planning approaches
  • Stay ahead of emerging media trends, platform innovations, and cultural shifts - bringing fresh thinking and proactive POVs to clients and internal teams
  • Represent DEPT®'s strategic capabilities in the market, contributing to thought leadership, industry events, and agency positioning

WHAT YOU'LL BRING:
    • 8-12 years of experience in communications planning, media strategy, or integrated planning within an agency environment, including leadership experience
    • Proven ability to develop and own senior client relationships, acting as a strategic partner and trusted advisor at the executive level
    • Deep expertise across the full media ecosystem - paid, owned, and earned - with a strong understanding of how channels work together to drive business outcomes
    • Experience leading integrated marketing strategies across media, creative, CRM, and/or e-commerce
    • Strong leadership skills with a track record of building, mentoring, and developing high-performing planning teams
    • Exceptional strategic thinking with the ability to turn complex data, research, and insights into clear, actionable, and inspiring communications frameworks
    • Outstanding written and verbal communication skills with the ability to craft and deliver compelling narratives to senior stakeholders and C-suite clients
    • Proficiency with planning tools and audience intelligence platforms (GWI, MRI-Simmons, Nielsen, Comscore, etc.)
    • New business experience with a proven ability to contribute to and win pitches at the agency level
    • AI proficiency and a forward-thinking mindset - comfortable leveraging emerging tools to enhance planning efficiency and insight generation
    • A collaborative, solutions-oriented leadership style with the ability to thrive in a fast-paced, matrixed environment

WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave

WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone's identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It's totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
Learn more about DEPT®
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
#LI-Remote
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.
US Remote Range
$138,000-$175,000 USD

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