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Commercial Marketing Jobs (NOW HIRING)

Commercial Marketing Manager POSITION SUMMARY IQ Fiber is seeking a Commercial Marketing Manager responsible for building and owning the go-to-market strategy for its commercial segment -- small ...

Commercial Marketing Manager POSITION SUMMARY IQ Fiber is seeking a Commercial Marketing Manager responsible for building and owning the go-to-market strategy for its commercial segment - small ...

Commercial Marketing Manager Location: Lafayette, IN - REQUIRED About the Role Shurco is seeking a Commercial Marketing Manager to lead commercialization and marketing planning across the business.

The Commercial Marketing Manager's responsibility is to master current and potential markets, develop and execute superbly the category marketing plans, market development programs and demonstrate in ...

Assists Commercial Marketing Teams by supporting administrative and analytical workflows * Collects, validates, and analyzes data to produce reports supporting business decisions * Monitors daily ...

The Commercial Marketing Manager's responsibility is to master current and potential markets, develop and execute superbly the category marketing plans, market development programs and demonstrate in ...

Associate Manager-Commercial Marketing

$33.75 - $46.25/hr

The Associate Manager-Commercial Marketing is responsible for the planning, development and execution of TDS's strategic and tactical marketing initiatives. This includes campaigns that support new ...

New

Assists Commercial Marketing Teams by supporting administrative and analytical workflows * Collects, validates, and analyzes data to produce reports supporting business decisions * Monitors daily ...

The Associate Manager-Commercial Marketing is responsible for the planning, development and execution of TDS's strategic and tactical marketing initiatives. This includes campaigns that support new ...

New

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Commercial Marketing information

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$11K

$61.6K

$90K

How much do commercial marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for commercial marketing in the United States is $61,620.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $71,000.00 per year, depending on experience, location, and employer.

What is commercial marketing?

Commercial marketing refers to the strategies and activities businesses use to promote and sell products or services to consumers or other businesses. It involves market research, advertising, sales, and distribution to generate demand and achieve business objectives. Unlike social or nonprofit marketing, commercial marketing focuses on profit generation and building brand loyalty. Professionals in this field analyze market trends, identify target audiences, and develop campaigns that maximize sales and company growth.

What is the difference between Commercial Marketing vs Marketing Coordinator?

AspectCommercial MarketingMarketing Coordinator
Primary FocusDeveloping sales-driven marketing strategies for products/servicesSupporting marketing campaigns and coordinating activities
Required SkillsMarket analysis, strategic planning, product positioningEvent planning, content creation, campaign support
Work EnvironmentMarketing departments, sales teams, client-facing rolesMarketing teams, agencies, internal support roles
Common CertificationsMarketing certifications, business degreesMarketing certifications, communication degrees

Commercial Marketing focuses on creating strategies to drive sales and revenue, often working closely with sales teams and analyzing market data. In contrast, a Marketing Coordinator primarily supports marketing campaigns, manages logistics, and assists with content creation. Both roles require marketing knowledge, but Commercial Marketing is more strategic and sales-oriented, while Marketing Coordinators handle operational tasks within marketing projects.

How does a commercial marketing professional typically collaborate with sales and product teams to drive business growth?

Commercial Marketing professionals frequently work cross-functionally with sales and product teams to align marketing campaigns with business objectives and customer needs. They often participate in regular meetings to share market insights, coordinate product launches, and develop go-to-market strategies. By providing targeted marketing materials and analyzing campaign performance, they help sales teams close deals more effectively and ensure product offerings resonate with target audiences. This collaborative environment fosters innovation and enables Commercial Marketing professionals to have a direct impact on revenue growth.

What are 5 careers in commercial marketing?

Five careers in commercial marketing include marketing manager, brand strategist, digital marketing specialist, market research analyst, and advertising account executive. These roles involve developing campaigns, analyzing market data, managing brand presence, and utilizing tools like marketing automation software. Success often requires strong communication skills and knowledge of industry trends.

What are the key skills and qualifications needed to thrive as a commercial marketing professional?

To excel in Commercial Marketing, you need a strong understanding of market analysis, strategic planning, and campaign management, often supported by a degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and analytics tools like Google Analytics or Salesforce is typically required. Outstanding communication, creativity, and project management skills help professionals stand out in this competitive area. These abilities are crucial for developing effective marketing strategies, reaching target audiences, and driving business growth.
More about Commercial Marketing jobs
What cities are hiring for Commercial Marketing jobs? Cities with the most Commercial Marketing job openings:
What are the most commonly searched types of Commercial Marketing jobs? The most popular types of Commercial Marketing jobs are:
What states have the most Commercial Marketing jobs? States with the most job openings for Commercial Marketing jobs include:
Infographic showing various Commercial Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $61,620 per year, or $29.6 per hour.

Commercial Marketing Manager

IQ Fiber

Jacksonville, FL โ€ข On-site

Full-time

Posted 17 days ago


Job description

Commercial Marketing Manager

POSITION SUMMARY
IQ Fiber is seeking a Commercial Marketing Manager responsible for building and owning the go-to-market strategy for its commercial segment — small business, mid-market, and MDU/property management customers across a growing multi-state footprint. Reporting to the Chief Marketing Officer, this new role defines the commercial playbook: ideal customer profiles, segment-specific positioning, offer strategy, and the demand generation and sales-enablement programs that bring it to market.
This is a strategist role rather than an execution role. The Commercial Marketing Manager briefs the Customer Acquisition team for campaign execution and directs the Product Development Manager on commercial materials, succeeding through cross-functional influence across Marketing, Sales, and Product without owning dedicated execution headcount.
 
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Define and document IQ Fiber’s commercial go-to-market strategy across small business, mid-market, and MDU/property management segments.
  • Develop and maintain segment-specific messaging frameworks and ideal customer profiles for each commercial segment.
  • Own commercial offer strategy in partnership with the Chief Marketing Officer, including bundling, pricing positioning, and competitive differentiation.
  • Build the commercial marketing playbook from the ground up, establishing repeatable motions for demand generation, lead nurturing, and conversion.
  • Develop commercial demand generation strategies and brief the Customer Acquisition team for execution across paid, digital, and direct-response channels.
  • Own the commercial marketing calendar, sequencing and prioritizing campaigns in alignment with Sales pipeline goals.
  • Design account-based marketing approaches for the mid-market and MDU segments, including partnership and referral frameworks that support property-manager acquisition and retention.
  • Develop commercial sales-enablement materials — pitch decks, one-pagers, case studies, FAQs, and competitive battle cards — that reflect current positioning and offers.
  • Direct the Product Development Manager on commercial-facing materials and product enablement priorities.
  • Define lead qualification criteria and handoff standards with the incoming SVP of Sales, aligning commercial marketing programs with pipeline targets.
  • Track and report on commercial marketing performance, using data to refine strategy and improve funnel conversion over time.
REQUIRED QUALIFICATIONS
  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
  • 6–10 years of B2B or commercial marketing experience, with demonstrated success building or evolving a go-to-market motion.
  • Experience marketing to small business, mid-market, or property management/MDU customer segments strongly preferred.
  • Proven ability to develop ICPs, segment messaging, and sales-enablement materials that drive measurable pipeline results.
  • Data-driven approach to campaign planning and performance optimization.
  • Experience working in a scaling organization preferred; telecom, ISP, or connectivity industry background a plus but not required.
  • Excellent written communication skills, with the ability to translate complex product and pricing detail into clear, compelling customer-facing messaging.
  • Ability to operate as a strategist without dedicated execution resources, briefing into shared creative and media teams.
  • Ability to influence cross-functionally without direct authority across Sales, Product, and Marketing.
  • Ability to thrive in ambiguous, early-stage environments and build structure where little exists.
WHAT SUCCESS LOOKS LIKE
  • A documented commercial GTM strategy exists within 90 days, including segment messaging and a demand generation roadmap.
  • Commercial campaigns run through the Customer Acquisition team with clear briefs, measurable objectives, and defined lead-handoff criteria to Sales.
  • The Product Development Manager has a clear commercial work queue and is producing materials that reflect current positioning and offers.
  • The Sales team has the enablement tools it needs to close commercial customers across SMB, mid-market, and MDU segments.
  • Commercial pipeline and marketing-sourced lead volume are tracked, reported on, and improving quarter over quarter.
  • Commercial Marketing operates as a reliable, proactive partner to Sales and the broader organization.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
IQ Fiber is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
 

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