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Co Director Jobs in Rochester, NY (NOW HIRING)

Supply Chain Co-Op

Newark, NY · On-site

$18 - $20/hr

This co-op role is fully integrated into our operational purchasing team, offering exposure to ... Direct exposure to ERP/MRP logic (such as Syspro, SAP, Oracle) or Product Lifecycle Management (PLM ...

Director of Maintenance - Position Overview: * The Director of Maintenance is responsible for the ... Participates as a co-chairperson in the facility Safety Committee. * Conducts disaster drills upon ...

2025 - Summer Intern Co-op Conversion

Geneseo, NY · On-site

$14.50 - $19.25/hr

All that are not direct conversions will be reviewed as a group based on the current function or ... S. Early Careers Interns/Co-ops (salaried students). Please note - this is a generic requisition ...

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Co Director information

How do co directors typically divide responsibilities and ensure effective collaboration with each other?

Co Directors often work in tandem to share leadership duties, leveraging each other's strengths and expertise. They usually establish clear communication channels and define specific areas of responsibility—such as overseeing different departments or projects—to prevent overlap and ensure accountability. Regular meetings and transparent decision-making processes help them stay aligned on organizational goals. Successful Co Directors also prioritize building strong relationships with their teams, fostering a collaborative environment where input from all stakeholders is valued.

What is a co director?

Co Directors are two or more individuals who share the responsibilities and authority of directing a project, organization, or company. They work collaboratively to make key decisions, manage teams, oversee operations, and ensure that goals are met. Each Co Director may have specific areas of expertise or responsibility, but they typically consult each other on major actions. This structure promotes shared leadership, diverse perspectives, and enhanced accountability. Co Directors are common in creative fields, non-profits, and organizations that value collaborative governance.

What is the difference between Co Director vs Program Manager?

AspectCo DirectorProgram Manager
Required CredentialsTypically requires advanced degrees (e.g., Master’s or higher), leadership experience, and industry-specific knowledgeUsually requires a bachelor’s degree, project management certifications (e.g., PMP), and relevant experience
Work EnvironmentCollaborative leadership in strategic planning, overseeing multiple departments or initiativesManaging specific projects, coordinating teams, and ensuring project goals are met
Employer & Industry UsageCommon in nonprofits, education, healthcare, and large organizations with shared leadership rolesWidely used across industries for overseeing projects within organizations

While both roles involve leadership and coordination, a Co Director typically shares executive responsibilities and strategic oversight, whereas a Program Manager focuses on managing specific projects and operational details.

What are the key skills and qualifications needed to thrive as a co director, and why are they important?

To thrive as a Co Director, you need strong leadership, strategic planning, and decision-making abilities, often backed by significant industry experience and relevant educational qualifications. Familiarity with project management tools, budgeting software, and reporting systems is typically required. Exceptional communication, collaboration, and conflict resolution skills help build effective partnerships and motivate teams. These competencies ensure the successful execution of organizational goals and foster a productive, cohesive leadership environment.
What are the most commonly searched types of Co jobs in Rochester, NY? The most popular types of Co jobs in Rochester, NY are:
What are popular job titles related to Co Director jobs in Rochester, NY? For Co Director jobs in Rochester, NY, the most frequently searched job titles are:
What cities near Rochester, NY are hiring for Co Director jobs? Cities near Rochester, NY with the most Co Director job openings:
Infographic showing various Co Director job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.

Marketing Director

Insero Talent Solutions

Rochester, NY

Full-time

Posted 27 days ago


Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.