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Channel Program Manager Jobs in Friendswood, TX (NOW HIRING)

... programs. * Manage marketing budgets, allocating resources across brand and demand generation ... Identify opportunities for category expansion, channel development, and brand renovation. * Manage ...

Senior Product Marketing Manager

Houston, TX · On-site

$115K - $151K/yr

Senior Product Marketing Manager Job Location (Short): Houston, United States | Madison, United ... A track record of running multi-channel marketing programs from strategy through execution, on a ...

Merchandise Manager

Houston, TX · On-site

$43K - $53K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Leverage company programs, tools, and resources to drive improvements to meet Ulta Beauty's goals ...

Merchandise Manager

Houston, TX

$43K - $53K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Leverage company programs, tools, and resources to drive improvements to meet Ulta Beauty's goals ...

Merchandise Manager

Houston, TX · On-site

$43K - $53K/yr

... channel, price changes, and markdowns. This leader drives the store's business through a focus on ... Leverage company programs, tools, and resources to drive improvements to meet Ulta Beauty's goals ...

... channel systems within assigned territory. Develop and maintain programs and plans for the ... Provide updates to management on ROW activities, status, issues, and provide recommendations.

... channel systems within assigned territory. Develop and maintain programs and plans for the ... Provide updates to management on ROW activities, status, issues, and provide recommendations.

... channel systems within assigned territory. * Develop and maintain programs and plans for the ... Provide updates to management on ROW activities, status, issues, and provide recommendations.

Key Account Manager - OEM

Houston, TX · On-site +1

$92K - $171K/yr

Own and grow relationships with assigned OEM customers, distributors, and key channel partners ... program, disability benefits, life insurance, critical illness insurance, accident insurance ...

Business Development Manager

Houston, TX · Remote

$105K - $130K/yr

Develop and execute territory and channel sales strategies to drive market expansion, increase ... Mileage reimbursement program (Motus) No Sponsorship Available Candidates must be eligible to work ...

... program management, construction, and turnkey EPC delivery. With more than 60 years of experience ... channel. * Coordinate external Kickoff meetings between the customer and Execution Team leads.

Showing results 41-60

Channel Program Manager information

See Friendswood, TX salary details

$95.8K

$106.5K

$139.5K

How much do channel program manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for channel program manager in Friendswood, TX is $106,483.00, according to ZipRecruiter salary data. Most workers in this role earn between $97,100.00 and $115,000.00 per year, depending on experience, location, and employer.

What does a channel program manager do?

A Channel Program Manager is responsible for developing, managing, and optimizing partner programs to drive business growth through indirect sales channels. They work closely with partners, sales teams, and marketing to create strategies, incentive programs, and enablement initiatives that strengthen partner relationships. Their role involves tracking performance metrics, ensuring compliance with program guidelines, and identifying new opportunities to enhance partner engagement and revenue.

What are the key skills and qualifications needed to thrive as a channel program manager?

To thrive as a Channel Program Manager, you'll need expertise in channel strategy, partner relationship management, and data-driven program analysis, often supported by a bachelor's degree in business or a related field. Familiarity with partner relationship management (PRM) platforms, Salesforce, and channel marketing automation tools is typically required. Exceptional communication, strategic thinking, and negotiation skills set top performers apart in this role. These abilities are crucial for developing strong partner networks, driving revenue growth, and ensuring program success across multiple stakeholders.

What are the typical daily responsibilities of a channel program manager?

As a Channel Program Manager, your daily responsibilities often include developing and managing partner programs, monitoring partner performance metrics, and aligning channel initiatives with overall company goals. You will regularly interact with channel partners to provide training, resolve issues, and offer strategic guidance, while also coordinating with sales, marketing, and product teams internally. Tracking program effectiveness, overseeing incentive structures, and ensuring compliance with partner agreements are also common aspects of the role. This position offers a dynamic work environment where relationship-building and collaboration are key to driving business growth.

How much do channel program managers make in the US?

Channel Program Managers in the US typically earn between $80,000 and $130,000 annually, with the average around $100,000. Compensation varies based on experience, company size, and location, and may include bonuses and benefits.

What job categories do people searching Channel Program Manager jobs in Friendswood, TX look for?

The top searched job categories for Channel Program Manager jobs in Friendswood, TX are:

What cities near Friendswood, TX are hiring for Channel Program Manager jobs?

Cities near Friendswood, TX with the most Channel Program Manager job openings:

Director of Growth Marketing

Venterra Realty

Houston, TX

Full-time

Re-posted 17 days ago


Job description

Overview
Location: Hybrid - Houston, TX required to report in office 2 - 3 times a week
The Director of Demand Generation (Growth) is a senior marketing leader responsible for building, governing, and optimizing multi-channel programs that drive revenue-qualified demand, customer acquisition, portfolio yield, and profitable growth. This role owns full-funnel performance strategy, conversion optimization, campaign reporting, and advertising budget, partnering closely with Sales, Operations, Revenue Management, Data, and Technology teams to improve lead quality, funnel velocity, pricing alignment, and measurable business outcomes.
This role is not solely responsible for generating more leads. It is responsible for ensuring the demand engine produces the right demand, at the right price, for the right unit mix, at the right time. The Director will have clear authority to recommend, moderate, suppress, reallocate, or pause demand spend when incremental demand becomes uneconomic, operationally constrained, or dilutive to pricing power.
Key Responsibilities
Demand Governance and Alignment
  • Establish demand governance practices that determine when to scale, moderate, suppress, reallocate, or pause spend based on economic outcomes rather than lead volume alone.
  • Partner with Revenue Management and Operations to ensure demand generation strategies account for pricing power, scarcity, renewal risk, availability, seasonality, unit mix, and leasing capacity.
  • Own demand generation budget decisions (2.5M) based on marginal return, revenue yield, pricing power, portfolio priorities, and unit-level availability.
  • Ensure demand generation is synchronized with revenue management strategy to maximize portfolio yield and protect effective rent.
Full-Funnel Performance Diagnosis
  • Own full-funnel performance insight from lead to contact, contact to tour, tour to application, and tour/application to lease.
  • Diagnose where and why prospects fall out of the funnel, distinguishing demand issues from pricing, operational, leasing execution, availability, or follow-up constraints.
  • Translate funnel insights into actionable recommendations for channel mix, spend levels, targeting, suppression, pricing escalation, operational follow-up, or leasing process improvement.
  • Translate funnel insights into actionable recommendations for SEO improvements.
  • Partner with Sales leadership to improve lead management, speed-to-lead, conversion quality, and funnel visibility.
Revenue-Qualified Lead Quality
  • Differentiate between activity that converts and demand that converts at the right price, velocity, floor plan, unit type, and occupancy objective.
  • Evaluate demand quality by source, campaign, market, community, floor plan, price point, and customer segment.
  • Optimize channel mix and spend based on incremental value, not just aggregate lead volume or surface-level efficiency metrics.
Required Qualifications
  • Strong commercial orientation with the ability to connect marketing activity to pricing power, revenue yield, unit availability, funnel velocity, and marginal return.
  • Experience managing significant paid media or demand generation budgets with accountability for both efficiency and revenue outcomes.
  • Experience diagnosing full-funnel performance issues and distinguishing demand generation opportunities from sales, pricing, operational, or availability constraints.
  • Ability to define and measure lead quality in terms of revenue, price realization, velocity, unit mix, and customer acquisition value.
  • Familiarity with AI tools, automation platforms, predictive analytics, prompt systems, and marketing workflows.
  • Ability to partner cross-functionally with Sales, Operations, Revenue Management, Finance, Data, and Technology teams.
  • 7+ years of experience in demand generation, growth marketing, digital marketing, or a related field.
  • Demonstrated leadership experience managing teams, budgets, and cross-functional initiatives.
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
Key Success Metrics
  • Revenue-qualified demand generated.
  • Marginal return on demand generation spend.
  • Effective rent protection and pricing dilution avoidance.
  • Demand quality by channel, campaign, market, community, floor plan, and unit mix.
  • Lead-to-contact, contact-to-tour, tour-to-application, and tour/application-to-lease conversion rates.
  • Cost per total revenue-qualified lead, not just paid lead.
  • Incremental demand value relative to spend or investment in SEO.
  • Budget reallocation effectiveness.
  • Reduction of uneconomic, low-quality, or operationally constrained demand.
Role Impact
This role is the governor of the demand generation engine, ensuring marketing investment is synchronized with sales execution, revenue management, pricing strategy, availability, leasing capacity, and portfolio yield.
The Director of Demand Generation will not simply create more leads. This role will ensure that demand generation produces profitable, revenue-qualified demand that supports sustainable growth, protects effective rent, and maximizes portfolio performance.
Technical expectations
  • Advanced proficiency with Google Ads, GA4, Google Tag Manager, Google Search Console, and HEAP Analytics.
  • Experience with paid media platforms across paid search, display, retargeting, and paid social.
  • Proficiency with CRM and marketing automation platforms, including lead routing, lead scoring, nurture workflows, campaign tracking, and source attribution.
  • Strong understanding of marketing attribution and tracking infrastructure, including UTMs, pixels, conversion events, offline conversion imports, and data quality controls.
  • Experience with SEO platforms such as SEMrush, Ahrefs, Screaming Frog, or equivalent tools.
  • Familiarity with CMS and landing page platforms, including A/B testing, form optimization, and conversion path tracking.
  • Ability to partner with Data and Technology teams on platform integrations, attribution models, signal design, data pipelines, automated decisioning, and dashboard development.
  • Strong ability to audit and manage agency/vendor technology setups, including campaign structure, tagging, tracking, reporting accuracy, and platform recommendations.
Employment Type: Full-Time