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Channel Development Manager Jobs in Santa Rosa Beach, FL

Creates a differentiated customer experience, making banking easy in an omni channel environment ... Makes talent development a priority for all branch team members . Ensures employees achieve ...

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Creates a differentiated customer experience, making banking easy in an omni channel environment ... Makes talent development a priority for all branch team members . Ensures employees achieve ...

New

As the "Host of the Party" you build brand loyalty by providing an omni channel Oasis experience to ... Opportunities for development, ongoing training and potential for advancement. Physical Demands:

As the "Host of the Party" you build brand loyalty by providing an omni channel Oasis experience to ... Opportunities for development, ongoing training and potential for advancement. Physical Demands:

As the "Host of the Party" you build brand loyalty by providing an omni channel Oasis experience to ... Opportunities for development, ongoing training and potential for advancement. Physical Demands:

As the "Host of the Party" you build brand loyalty by providing an omni channel Oasis experience to ... Opportunities for development, ongoing training and potential for advancement. Physical Demands:

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Channel Development Manager information

See Santa Rosa Beach, FL salary details

$10K

$114.3K

$131.8K

How much do channel development manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for channel development manager in Santa Rosa Beach, FL is $114,321.00, according to ZipRecruiter salary data. Most workers in this role earn between $105,000.00 and $121,800.00 per year, depending on experience, location, and employer.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.

What cities near Santa Rosa Beach, FL are hiring for Channel Development Manager jobs?

Cities near Santa Rosa Beach, FL with the most Channel Development Manager job openings:

Market Development Representative - National Key Accounts - Convenience Channel - Panama City/Destin

Sazerac Company

Panama City, FL • On-site

Full-time, Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago


Sazerac rating

8.4

Company rating: 8.4 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

48th of 442 rated food and drinks producers


Job description

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.


Sazerac is growing its U.S. Market Development team with National Key Account (NKA) Market Development Representatives (MDRs) as part of a strategic company expansion. This role is designed for sales professionals who excel in high-volume merchandising, program execution, and incremental selling within major national off-premise convenience channels.

The NKA MDR will focus on maximizing Sazerac’s brand presence by implementing merchandising programs, managing displays, and ensuring product availability while actively identifying upsell opportunities to drive sales growth. This position requires a results-driven, self-motivated individual who thrives in a fast-paced retail environment.


Additional Responsibilities For The Market Development Representative Include:

  • Execute merchandising and display programs in high-volume, national off-premise accounts.
  • Ensure planogram compliance, maintain shelf standards, and troubleshoot inventory challenges.
  • Develop and maintain strong relationships with retailer contacts to ensure continued brand visibility and incremental display space.
  • Work closely with distributor representatives to drive execution of national key programs and promotions.
  • Conduct regular store visits (average 7 per day), ensuring promotional and merchandising execution aligns with company goals.
  • Identify opportunities to upsell and increase product penetration in each location.
  • Address inventory issues, stockouts, and retailer concerns in a timely manner.
  • Provide insights and feedback to the sales and marketing teams on competitive activity, product performance, and customer trends.
  • Ensure execution of special displays, secondary placements, and seasonal promotions.
  • Manage a unique daily route based on key account assignments and market geography.
  • Meet or exceed volume and distribution goals for assigned brands.

Required Qualifications:

  • Bachelor Degree or equivalent experience
  • Minimum 1 year of relevant professional experience, or for new college graduates,  a sales internship or full/part-time sales role (preferably in consumer goods)
  • A valid driver's license
  • Experience working with major national retailers (preferred but not required).
    Ability to work early morning hours (e.g., 6 AM - 2 PM shifts to align with retailer schedules).
  • Valid driver's license and willingness to drive between multiple accounts daily.
  • Strong organizational and time-management skills to maintain daily routes efficiently.
  • Willingness to work in a fast-paced, high-volume retail environment.

Preferred Qualifications: 

  • Minimum 2 years sales experience
  • Market development and sales analysis experience
  • Strong ability to self-manage and manage schedule to achieve results
  • Experience building customer relationships

Placement within the salary range is calculated based upon years of directly relatable experience for the position.


A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence and personal responsibility.

Sazerac Team Members enjoy:

  • Competitive Pay
  • Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
  • Family Coverage: Options to cover family members, including domestic partners.
  • 401(k) Plan: Immediate access to a matching 401(k) plan.
  • Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
  • Mental Health and Wellness: Access to mental health care and wellness incentive programs.
  • Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
  • Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
  • Training and Development: Opportunities for professional growth and development.
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