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SSA HQ, 4624 Central Park Blvd, Denver, Colorado, United States of America

Posted Thursday, August 6, 2026 at 4:00 AM

SSA Group is looking for a talented Director of Experiential Guest Services to join our team!

All applications should be submitted within 7-days following posting of the job; applications will be prioritized based upon time submitted and may not be reviewed beyond this time. The employer reserves the right to shorten or expand this timeframe as necessary to the job scope.

At SSA, we're Unapologetically Family — it's who we are and how we show up for each other, for our 90+ cultural attraction partners, and for the more than 100 million guests we welcome each year. We laugh, we celebrate our wins, and we learn from our mistakes together.

That family mindset shapes 452 Hospitality, the heartbeat of everything we do: creating special moments of hospitality that have a lasting impact, before, during, and after every guest visit. We bring together admissions, culinary, and retail— to shape one seamless guest experience across the full Hospitality Experience Journey.

Whether you're looking for your first job, building your career, or bringing years of experience to a new role, you'll be part of a team that values your ideas, supports your growth, and encourages you to make an impact. More than 54% of our leaders are promoted from within — proof that when we say we invest in people, we mean it.

Position Title: Director of Experiential Guest Services

Reports to: EVP, Guest Experience

The Director of Experiential Guest Services owns the strategy, growth, and performance of SSA's experiential guest offerings — attraction guest photography, face painting, temporary tattoos, caricature artists, and emerging service lines. This is a builder's role: the Director is responsible for developing this line of business from concept through execution, establishing the operating model, defining service standards, and driving profitable growth across SSA's portfolio of partner locations. The Director ensures opportunities measure to market performance and viability, partnering with Growth and Regional Vice President for pipeline opportunities. Sets and delivers revenue and margin targets, partnering closely with location leadership for operational implementation and continued success. Partners with key stakeholders to ensure every experiential touchpoint enhances the guest visit and strengthens SSA's relationship with its partners. Success in this role means turning a set of individual services into a scalable, repeatable, high-performing line of business.

Identify and pursuing expansion opportunities for SSA’s pipeline and successful program launches in partnership with Growth team and Regional Vice President.

• Identify and pursue expansion opportunities across existing and prospective partner locations
• Build the business case and present new experiential programs, alongside RVP and/or GM, to partner and executive stakeholders
• Lead new program launches from proposal through opening
• Influence annual revenue growth targets for the experiential portfolio, forecast accurately, and drive corrective action with the P&L owner when results trend off plan
• Design and document the operating model, including staffing structures, workflows, and quality benchmarks across all service lines
• Establish equipment, technology, and inventory management standards utilizing existing enterprise tools
• Monitor execution against standards and refine the model as the business scales
• Evaluate and manage vendor relationships, imaging platforms, and equipment sourcing to support quality, efficiency, and scalability

The Director drives per-capita spend growth by shaping pricing, packaging, and guest-facing merchandising in partnership with Growth (marketing).

• Drive per-capita spend through pricing strategy, package design, and product mix
• Improve capture and conversion rates through upselling programs and placement/flow within each venue
• Partner with Growth (marketing) on promotional strategy, on-site merchandising, and campaigns that increase guest awareness and participation

The Director builds the talent pipeline and standards that let this business scale, and serves as the senior point of contact for experiential services for General Manager and Regional Vice President of the location.

• Recruit, train, and develop talent
• Build training programs, KSAs, and career pathing in partnership with People Department that support consistent execution at scale
• Serve as the senior point of contact for experiential services with SSA’s General Manager and Regional Vice President, aligning programs to each partner's brand and guest expectations

• Prior experience operating an attraction guest photography business, with direct accountability for revenue and operational performance
• Strong working knowledge across the full range of experiential guest services, including guest photo, face painting, temporary tattoos, caricature artists, and comparable offerings
• Demonstrated success building a business line or program from the ground up — not solely managing an established operation
• P&L ownership experience, including budgeting, forecasting, and delivering against revenue and margin targets
• Proven ability to develop new business and present effectively to partner and executive stakeholders
• Experience leading distributed, multi-site teams and seasonal or high-turnover workforces
• Background in cultural attractions, zoos, aquariums, museums, or a comparable guest-facing hospitality environment
• Bachelor's degree in business, hospitality, marketing, or a related field preferred or the equivalent combination of education and demonstrated leadership experience

• Regular travel to partner institutions expected, including weekends and peak operating periods
• Able to walk and tour venues for extended periods
• Flexible availability during peak seasonal periods as business requires

The Director operates across a portfolio of active partner institutions, each with the fast-paced, high-energy characteristics of cultural attraction operations, and works cross-functionally with location leadership and Growth to bring new experiential programs to life. Regular travel across the portfolio is expected and central to the role. The position requires the ability to build from the ground up in an ambiguous, still-forming business line while maintaining the pace and adaptability of a guest-facing hospitality environment.

• Full-Time, Exempt
• $75 monthly cell phone stipend
• Bonus eligible based on company performance and guidelines outlines by your manager.
• FlexTime Off: no accruals; employees are encouraged toschedule time off as needed within business scope.
• Medical, Dental, Vision, Life Insurance and other voluntary benefits for you and your family; employeepremiums applicable.
• Participation in a 401(k) program with a 15% company match (must be 21 years or older, eligible after one year of employment with 1,000 hours worked, available to enroll during Open Enrollment Periods).
• Short-Term Disability and Long-Term Disability, employer sponsored;scaled salarypay followingsubmission and approval of leave
• ParentalLeave:Birthing Parent Plan covers up to (6-8) weeks fully paid leave, based on the birthing event.
• SSA Paid Benefit: Up to 120 hours of Paid Leave for qualifying reasons,including ParentalBondingand your family’sseriousmedical conditions.
• Up to 5 days Paid Bereavement Leave
• On-Demand Pay Program: Get access to a portion of earned wages before payday.
• Meal Plan & Employee Discounts where applicable
• Paid sick leave is provided in accordance with applicable state and local laws. Accrual rates, caps, and usage rules vary by location. Locationsinclude: Arizona, California, Chicago, Pittsburgh, Connecticut, Illinois, Massachusetts, Michigan, Minnesota, Missouri, New Mexico, New York, Rhode Island, Washington,D.C..Colorado Employees accrue1 hour of paid sick leave for every 30 hours worked, up to48 hours per year, under the Healthy Families and Workplaces Act (HFWA).Maryland Employees accrue at least1 hour of paid sick and safe leave for every 30 hours worked, up to40 hours peryear, as required under the Maryland Healthy Working Families Act.Washington Employees accrue1 hour of paid sick leave for every 40 hours worked, in accordance with the Seattle Paid Sick and Safe Time.

SSA Holdings and its affiliated companies, including SSA Group, A&F Souvenir, Cinchio Solutions, and Behavioral Essentials, are equal opportunity employers. We are committed to diversity and inclusion in our hiring practices and welcome applicants from all backgrounds. A diverse team strengthens our collective impact.

All California Residents: By submitting your job application, you agree you have reviewed the SSA Group California Consumer Privacy Act (CCPA) Candidate and Employee Privacy Notice ("Notice").

San Francisco Residents: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Please see the "Fair Chance Ordinance - Know Your Rights" documentfor more information. By submitting your job application, you agree you have reviewed the "Fair Chance Ordinance - Know Your Rights" document.

SSA HQ, 4624 Central Park Blvd, Denver, Colorado, United States of America