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How much do capital one marketing jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for capital one marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What does a Capital One Marketing professional do?

A Capital One Marketing professional is responsible for developing, executing, and optimizing marketing strategies to promote the company's financial products and services. This role involves conducting market research, analyzing customer data, and creating campaigns that drive customer engagement and growth. Marketing professionals at Capital One work closely with cross-functional teams, such as product, analytics, and design, to ensure that initiatives align with business objectives and meet regulatory requirements. Their work helps Capital One attract new customers, retain existing ones, and enhance the overall brand image.

What are the key skills and qualifications needed to thrive as a Capital One Marketing professional?

To thrive as a Capital One Marketing professional, you need a strong foundation in marketing strategy, data analysis, and digital marketing, typically supported by a relevant degree or experience in marketing or business. Familiarity with tools like Salesforce, Google Analytics, marketing automation platforms, and data visualization software is highly valued. Exceptional communication, creativity, and collaboration skills help you excel in cross-functional teams and craft effective campaigns. These skills and qualities are crucial for driving results-oriented marketing strategies and maintaining Capital One’s competitive edge in the financial services industry.

What types of teams and cross-functional collaboration can I expect in a Capital One Marketing role?

In a Capital One Marketing role, you'll frequently collaborate with cross-functional teams including data analysts, product managers, designers, and engineers. This collaborative environment is designed to drive innovative campaigns and leverage data-driven insights for targeted marketing strategies. Expect regular meetings to align on campaign goals, share progress, and troubleshoot challenges together. Such teamwork not only enhances project outcomes but also provides valuable learning opportunities and exposure to various aspects of the business, supporting your long-term career growth.

What is the difference between Capital One Marketing vs Capital One Data Analyst?

AspectCapital One MarketingCapital One Data Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; marketing certificationsBachelor's in Data Science, Statistics, or related; analytical certifications
Work EnvironmentMarketing teams, creative and strategic settingsData-focused teams, analytical and technical environment
Employer & Industry UsageUsed across banking, finance, and retail sectors for customer engagementApplied in finance and banking for data analysis and insights

Capital One Marketing focuses on developing marketing strategies and campaigns to attract and retain customers, while Capital One Data Analysts analyze data to inform business decisions. Both roles require strong analytical skills, but differ in their core functions and daily tasks within the same industry.

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Capital One Marketing jobs near you
Infographic showing various Capital One Marketing job openings in the United States as of August 2026, with employment types broken down into 17% Internship, and 83% Full Time. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Director, Brand Marketing and Content - Capital One Auto Capital One Job listing

Financialnarrative

Plano, TX • On-site

$187.30 - $213.70/hr

Other

Posted 4 days ago

Job description

Director, Brand Marketing and Content - Capital One Auto

Director, Brand Marketing and Content - Capital One Auto Capital One Auto is seeking a consumer-centric and data-driven Director to lead the Consumer Brand Marketing and Content Strategy for the Auto business. This role is responsible for defining and leading the brand positioning for a suite of consumer Auto products and overseeing the development and execution of product marketing campaigns across direct-to-consumer channels. This leader will manage a team of associates, and work in partnership with business, design and tech teams to drive business growth, managing high-impact campaigns.

This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you’re ready to elevate a brand to newheights, this role is for you.

What You’ll Do
  • Develop & Execute Brand Strategy: Lead the brand vision, positioning, and messaging, ensuring alignment with business objectives and market opportunities.
  • Lead Integrated Marketing Campaigns: Oversee cross-channel campaigns that drive customer acquisition and engagement across direct-to-consumer touchpoints (email, direct mail, display, SEM, etc.).
  • Strengthen Brand Identity: Ensure consistency in brand voice, visual identity, and storytelling across all customer touchpoints.
  • Enhance Customer Experience: Collaborate with product, analysts, design and customer service teams to ensure the brand experience is seamless, engaging, and customer-focused.
  • Leverage Data & Insights: Use analytics and customer insights to inform marketing strategies and optimize performance.
  • Manage Stakeholders: Manage multiple stakeholder relationships and ensure strong collaboration across lines of business and cross-functional teams.
  • Lead & Inspire a High-Performing Team: Build, mentor, and manage a team of brand marketers and content managers.
What You’ll BringThe ideal Candidate will have:
  • Experience in brand marketing, with a proven track record in the financial services, fintech, auto, or digital product industries.
  • A strong strategic mindset with the ability to translate business goals into impactful brand initiatives.
  • A high level of adaptability and resilience, with the ability to manage priorities and executive-level requests while maintaining strategic focus.
  • Expertise in multi-channel marketing—from digital and content marketing to traditional acquisition.
  • A data-driven approach with experience leveraging analytics, customer insights, and market research to drive decisions.
  • Leadership skills that inspire—experience managing teams, fostering innovation, and collaborating cross-functionally at all levels.
  • Exceptional storytelling and communication skills, both written and verbal.
  • Experience working with internal creative teams and agencies to execute high-quality campaigns.
  • B2C marketing experience preferred.
Basic Qualifications
  • Bachelor's Degree or military experience
  • At least 10 years of experience in Brand, Marketing, or Communications
  • At least 5 years of people management experience
Preferred Qualifications
  • Master’s degree in Marketing, Communications or Business
  • 3+ years of experience in direct marketing and brand management in a Business to Consumer (B2C) environment
  • 3+ years of experience in financial services or auto industry
  • 7+ years of people management experience
  • 11+ years of experience in Brand, Marketing, or Communications

If you’re ready to define the future of brand marketing in auto finance, we want to hear from you. Apply today and drive change with us!

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Plano, TX: $187,300 - $213,700 for Director, Brand

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