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Brand Strategist Jobs in Reston, VA (NOW HIRING)

Knak Digital

Brand Strategist

Washington, DC · On-site

You'll lead client relationships, run workshops, and produce the strategy work yourself. * Lead brand discovery: stakeholder interviews, workshops, competitive research, and positioning * Conduct ...

Potomac

Content Brand Strategy Manager

Bethesda, MD · On-site

$80K - $115K/yr

Summary Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role ...

Avalere Health

VP, Brand Strategy

Washington, DC · On-site +1

$170K - $215K/yr

About the role We are seeking a VP, Brand Strategy to shape what brands stand for, where they need to go, and why they matter. This role owns the strategic foundation that helps brands uncover their ...

Avalere Health

VP, Brand Strategy

Washington, DC · On-site +1

$170K - $215K/yr

About the role We are seeking a VP, Brand Strategy to shape what brands stand for, where they need to go, and why they matter. This role owns the strategic foundation that helps brands uncover their ...

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All JobsBrand Strategist JobsBrand Strategist Jobs in Reston, VA

Brand Strategist information

See Reston, VA salary details

$42.7K

$123.6K

$251.2K

How much do brand strategist jobs pay per year?

As of Aug 14, 2026, the average yearly pay for brand strategist in Reston, VA is $123,637.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,000.00 and $151,900.00 per year, depending on experience, location, and employer.

How does a brand strategist typically collaborate with other departments within a company?

Brand Strategists work closely with multiple departments, such as marketing, product development, sales, and design, to ensure brand consistency and alignment with overall business goals. They often facilitate workshops, lead brainstorming sessions, and provide strategic direction to teams working on campaigns or product launches. Regular communication and collaboration are key, as Brand Strategists translate market research and brand positioning into actionable plans that resonate across all touchpoints. This cross-functional teamwork helps maintain a cohesive brand identity and drives company-wide success.

What is the difference between Brand Strategist vs Marketing Manager?

AspectBrand StrategistMarketing Manager
Primary FocusDeveloping brand identity and positioningExecuting marketing campaigns and tactics
Skills & CertificationsBrand management, market research, communicationMarketing strategy, analytics, project management
Work EnvironmentCreative teams, branding agencies, corporate brandingAdvertising agencies, corporate marketing departments
Industry UsageBrand development, advertising, mediaSales, product promotion, digital marketing

While both roles aim to promote a company's products or services, a Brand Strategist focuses on shaping the overall brand identity and long-term positioning. In contrast, a Marketing Manager handles the execution of marketing campaigns to drive immediate engagement and sales. Understanding these differences helps organizations assign the right responsibilities and professionals to achieve their branding and marketing goals.

What is a brand strategist?

A Brand Strategist is a marketing professional who develops and implements strategies to enhance a company's brand identity and market position. They analyze market trends, target audiences, and competitors to create effective messaging and positioning for products or services. A Brand Strategist collaborates with creative, marketing, and sales teams to ensure consistent brand representation across all channels. Their goal is to foster brand loyalty, increase awareness, and drive business growth.

What is a brand strategist?

A brand strategist creates a long-term marketing strategy for a company’s brand, such as its image, product line, and advertisements. Your duties are to analyze data regarding your target demographic, your sales figures, and known marketing trends. Or you gather data yourself in the form of customer surveys. You use the data to recommend how the company proceeds to build its brand, such as with a new product or service, new advertisement campaigns, and other information. You work closely with the marketing department and brainstorm new marketing ideas. If your company is active on social media, you work with the social media coordinator to determine how to use social media effectively to reach your target demographic.

More about Brand Strategist jobs

What are the most commonly searched types of Brand Strategist jobs in Reston, VA?

The most popular types of Brand Strategist jobs in Reston, VA are:

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For Brand Strategist jobs in Reston, VA, the most frequently searched job titles are:

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Brand Strategist jobs near you
Infographic showing various Brand Strategist job openings in Reston, VA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 77% In-person, 6% Hybrid, and 17% Remote job distribution, with an average salary of $123,637 per year, or $59.4 per hour.

Brand Strategist

Knak Digital

Washington, DC • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 17 days ago

Job description

Benefits:
Insurance (Health, Dental), 401K with match and profit-sharing, Disability/life insurance, casual environment, 4 weeks PTO, flex schedule, professional development budget
About the Role
We're hiring a Lead Brand Strategist to own brand engagements from discovery through execution. You'll work alongside UX designers, writers, developers, and project managers to help organizations define who they are and how they show up online.
This is a senior role. You'll lead client relationships, run workshops, and produce the strategy work yourself.
  • Lead brand discovery: stakeholder interviews, workshops, competitive research, and positioning
  • Conduct user and market research to understand audience motivations and unmet needs
  • Build brand platforms: mission, vision, values, voice, messaging hierarchy, and narrative
  • Translate brand strategy into digital execution, including sitemaps, wireframes, and content frameworks
  • Partner with design and content teams to keep brand intent consistent through creative development
  • Present work to clients, facilitate decisions, and manage feedback with confidence
  • Contribute to proposals and new business development
  • Look for ways to improve how the strategy team works

What we're looking for
  • 10+ years developing brand strategy, ideally in an agency setting
  • Experience running user research, including surveys and focus groups
  • Comfortable producing strategy documentation: personas, user journeys, competitive analysis, content frameworks
  • Strong presenter. You can walk a client through a recommendation and hold the room.
  • Experience with mission-driven or nonprofit clients is a plus

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