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Marketing Strategist Jobs in Reston, VA (NOW HIRING)

Kettler

Regional Marketing Strategist

Mclean, VA · On-site

$85K - $95K/yr

Overview Under the direction of the Vice President, Marketing, the Regional Marketing Strategist is responsible for developing, implementing and managing marketing campaigns for assigned portfolio.

HKS, Inc.

Marketing Strategist, Government

Washington, DC · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Specializes in pursuit strategy and project promotion for a Federal, working directly with the Practice Marketing Director (PMD), practice leaders, and BD to lead the strategic approach for Tier 1 ...

Kettler

Regional Marketing Strategist

Mclean, VA

$85K - $95K/yr

Overview Under the direction of the Vice President, Marketing, the Regional Marketing Strategist is responsible for developing, implementing and managing marketing campaigns for assigned portfolio.

Hksinc

Marketing Strategist, Government

Washington, DC

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Specializes in pursuit strategy and project promotion for a Federal, working directly with the Practice Marketing Director (PMD), practice leaders, and BD to lead the strategic approach for Tier 1 ...

CHAOS Industries

Capture Strategist - U.S. Army

Washington, DC · On-site

$140K - $180K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Army Capture Strategist, you will play a pivotal role in identifying, pursuing, and securing new ... Bchelor's degree in relevant field (e.g., Communications, Marketing, English, Computer Science ...

CHAOS Industries

Capture Strategist - U.S. Army

Washington, DC · On-site

$140K - $180K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Army Capture Strategist, you will play a pivotal role in identifying, pursuing, and securing new ... Bchelor's degree in relevant field (e.g., Communications, Marketing, English, Computer Science ...

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All JobsMarketing Strategist JobsMarketing Strategist Jobs in Reston, VA

Marketing Strategist information

See Reston, VA salary details

$31.7K

$75.6K

$131.1K

How much do marketing strategist jobs pay per year?

As of Aug 13, 2026, the average yearly pay for marketing strategist in Reston, VA is $75,620.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $86,900.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Strategist vs Content Marketer?

AspectMarketing StrategistContent Marketer
Primary FocusDeveloping overall marketing strategies and campaignsCreating and distributing content to engage audiences
Required SkillsMarket research, strategic planning, analyticsContent creation, SEO, storytelling
Work EnvironmentCollaborates with marketing teams, agencies, clientsWorks closely with content teams, writers, designers
Common CertificationsDigital marketing, strategic planning certificationsContent marketing, SEO certifications

While both roles are essential in marketing, a Marketing Strategist focuses on overall campaign planning and strategic direction, whereas a Content Marketer specializes in creating engaging content to attract and retain audiences. Understanding these differences helps employers and job seekers align skills with job expectations.

What are the key skills and qualifications needed to thrive as a marketing strategist, and why are they important?

To thrive as a Marketing Strategist, you need expertise in market research, data analysis, campaign planning, and a bachelor's degree in marketing or a related field. Familiarity with analytics tools like Google Analytics, CRM platforms, and marketing automation systems is typically required, along with relevant certifications such as HubSpot or Google Ads. Strong communication, creativity, and adaptability are crucial soft skills for developing compelling strategies and collaborating with cross-functional teams. These skills and qualities ensure a Marketing Strategist can effectively drive brand growth and achieve business objectives in a dynamic market environment.

What is a marketing strategist?

A marketing strategist uses a company’s online presence to attract customers and drive sales. Job duties include increasing brand awareness, implementing paid online advertising campaigns, improving search results through search engine optimization (SEO), and utilizing online analytics to inform future marketing strategies and decision-making. Your work as a marketing strategist encompasses all of a company’s online presence, including their website and blog content, paid ads, social media profiles, and online interaction with clients.

How does a marketing strategist typically collaborate with other departments within an organization?

Marketing Strategists work closely with various departments such as sales, product development, and creative teams to ensure marketing campaigns align with overall business goals. They often facilitate cross-functional meetings to gather insights, share campaign strategies, and coordinate execution. Effective collaboration helps integrate customer feedback, product updates, and brand messaging, resulting in cohesive and impactful marketing initiatives. This role requires strong communication skills and the ability to manage multiple stakeholder expectations while driving projects forward.
More about Marketing Strategist jobs

What are the most commonly searched types of Marketing Strategist jobs in Reston, VA?

The most popular types of Marketing Strategist jobs in Reston, VA are:

What are popular job titles related to Marketing Strategist jobs in Reston, VA?

For Marketing Strategist jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Marketing Strategist jobs in Reston, VA look for?

The top searched job categories for Marketing Strategist jobs in Reston, VA are:

What cities near Reston, VA are hiring for Marketing Strategist jobs?

Cities near Reston, VA with the most Marketing Strategist job openings:

Marketing Strategist jobs near you
Infographic showing various Marketing Strategist job openings in Reston, VA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Remote job distribution, with an average salary of $75,620 per year, or $36.4 per hour.

Regional Marketing Strategist

Kettler Enterprises, Inc

Mclean, VA

$85K - $95K/yr

Full-time

Re-posted 5 days ago

Job description

Under the direction of the Vice President, Marketing, the Regional Marketing Strategist is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.  This role is remote in the VA/DC/MD area, with occasional visits to our McLean, VA Corporate Office. 


  • Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolio
  • Partner with operations teams to analyze local market trends and make strategic marketing recommendations
  • Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolio
  • Advance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company
  • Use analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates
  • Track, monitor and report on lead sources, traffic and campaign effectiveness
  • Stay abreast of competition and real estate marketing trends
  • Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic
  • Travel to designated sub-markets for in person marketing assessments and consultation as needed
  • Maintain in-depth knowledge of on-line marketing channels

  • Bachelor’s degree strongly preferred
  • A minimum of 3 years experience in property management or marketing is required
  • Experience leading a team or broad marketing initiatives/projects is highly preferred
  • Strong writing skills, to effectively communicate your brand’s message
  • Data analysis skills, to extract value from reporting tools
  • Ability to organize, prioritize, and manage projects/tasks spanning multiple departments
  • Proven success in crafting and implementing innovative ideas and concepts
  • Excellent communication skills
  • Valid driver’s license and transportation
  • This job is 100% remote, but may require a visit to a local property site

***Target annual base salary compensation range, based on portfolio region is $85,000 - $95,000***

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