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Brand Marketer Jobs (NOW HIRING)

Workwear

Brand Marketing Manager

Nashville, TN · On-site

The Brand Marketing Manager translates Red Kap's brand strategy and product marketing direction into integrated annual plans, campaigns, launches, and content across marketing and sales channels.

Big Lots

Marketing Brand Specialist

Henderson, NC · On-site

We are seeking a creative and results-driven Marketing Brand Specialist to join our retail marketing team. In this role, you will be responsible for developing and executing brand strategies that ...

Cantina

Director, Brand Marketing

Los Angeles, CA · On-site

$160K - $240K/yr

About the Role: We're looking for a Director of Brand Marketing to be the owner and guardian of our brand - how it looks, sounds, and shows up everywhere from a company deck to a 30 second commercial ...

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Cuisinart

Sr. Brand Manager, Cuisinart

Stamford, CT

Reporting to the Director of Brand, this is a highly visible, cross-functional role for a marketer who blends strategic rigor, creative instinct, and executional excellence --and thrives in bringing ...

Cuisinart

Sr. Brand Manager, Cuisinart

Stamford, CT · On-site

Reporting to the Director of Brand, this is a highly visible, cross-functional role for a marketer who blends strategic rigor, creative instinct, and executional excellence -and thrives in bringing ...

Cuisinart

Sr. Brand Manager, Cuisinart

Stamford, CT

Reporting to the Director of Brand, this is a highly visible, cross-functional role for a marketer who blends strategic rigor, creative instinct, and executional excellence --and thrives in bringing ...

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How much do brand marketer jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for brand marketer in the United States is $18.10, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $17.31 per hour, depending on experience, location, and employer.

What is the difference between Brand Marketer vs Content Marketer?

AspectBrand MarketerContent Marketer
Primary FocusBuilding and maintaining brand identity and awarenessCreating and distributing content to engage audiences
Skills & CredentialsMarketing strategy, branding, communication skillsContent creation, SEO, writing, storytelling
Work EnvironmentBranding teams, marketing departments, advertising agenciesContent teams, digital marketing departments, media agencies
Common UsageDeveloping brand positioning and campaignsProducing blogs, videos, social media content

While both roles are essential in marketing, a Brand Marketer focuses on shaping the overall brand image and strategy, whereas a Content Marketer specializes in creating content to attract and engage audiences. Understanding these differences helps organizations align their marketing efforts effectively.

More about Brand Marketer jobs
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Brand Marketer jobs near you
Infographic showing various Brand Marketer job openings in the United States as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $37,638 per year, or $18.1 per hour.
Brand Marketing Manager

Brand Marketing Manager

Workwear Outfitters

Nashville, TN • On-site

Other

Medical, Dental, Vision, Life, Retirement

This job post has expired 1 day ago. Applications are no longer accepted.

Workwear Outfitters rating

7.0

Company rating: 7.0 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

30th of 57 rated fashion and textile manufacturers

Job description

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with over $800 million in sales and we employ more than 5,800 people in facilities spanning the globe.

Brands under the Workwear Outfitters umbrella include Red Kap, Bulwark, Image Authority, Kodiak, Terra, Liberty , Work Authority, Workrite Fire Service, Chef Designs, and Horace Small. Workwear Outfitters is also the exclusive licensee for Dickies apparel in the B2B channel.

Our Purpose: "We champion and empower workers who make our world work better"

Major benefits include medical, vision and dental, Life and Disability coverage.

Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.

What You Will Do as a Brand Marketing Manager:

The Brand Marketing Manager translates Red Kap's brand strategy and product marketing direction into integrated annual plans, campaigns, launches, and content across marketing and sales channels.

This role owns the annual marketing calendar, product launch marketing, and content strategy, with increased focus on B2C while supporting B2B go-to-market needs. It ensures consistent brand positioning and messaging across all touchpoints and partners cross-functionally with Product, Sales, eCommerce, Creative, and Analytics to deliver aligned, on-time execution.

The position manages one direct report, oversees agency partners, and operates within an approved budget to support key brand and product marketing initiatives.

How You Will Make a Difference:

  • Lead development and execution of annual brand and product marketing plans aligned to business priorities
  • Own the marketing calendar, ensuring alignment of campaigns, product launches, and channel activity
  • Maintain brand positioning, messaging frameworks, and standards across all touchpoints
  • Lead product marketing and go-to-market efforts, including positioning, messaging, and launch execution
  • Partner cross-functionally with Product, Sales, eCommerce, Creative, and Analytics to deliver integrated campaigns
  • Oversee content strategy and organic social planning, including development, publishing, and performance
  • Guide creative development through briefs and direction to internal teams and agency partners
  • Manage team, agency relationships, and budget to deliver against key marketing priorities

Skills for Success:

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 7+ years of experience in brand marketing, product marketing, campaign planning, or integrated marketing (agency experience a plus)
  • Experience building annual marketing plans and managing cross-functional campaign execution
  • Experience supporting product launches and developing product messaging across channels
  • Strong understanding of brand positioning, messaging consistency, and brand governance
  • Experience developing creative briefs and guiding agency or partner execution
  • Experience managing content planning and organic social strategy preferred

4 days onsite in Nashville

What Workwear Outfitters employees say

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Benefits

Hours and flexibility

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