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Brand Manager Jobs in Rochester, NY (NOW HIRING)

CooperCompanies

Associate Brand Manager

Victor, NY · On-site

$82K - $107K/yr

The Associate Brand Manager serves as a key connector across Marketing, Sales, Commercial Operations, Finance, Insights, and Global teams to ensure initiatives are executed with excellence and ...

Cooper Companies

Associate Brand Manager

Victor, NY · Hybrid

$98K - $131K/yr

The Associate Brand Manager serves as a key connector across Marketing, Sales, Commercial Operations, Finance, Insights, and Global teams to ensure initiatives are executed with excellence and ...

Cooper Companies

Associate Brand Manager

Victor, NY · On-site

$98K - $131K/yr

Bachelor's degree in Business, Marketing; MBA/Master's a plus Experience: * 3-5 years related experience in product or brand management, preferably in the health care industry. Related technical ...

CooperCompanies

Associate Brand Manager

Victor, NY · On-site

$82K - $107K/yr

Responsibilities Brand Management: * Develop deep understanding of CVI product portfolio. * Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.

STIIIZY

Brand Ambassador

Rochester, NY · On-site

Brand Ambassadors are the face and voice of the brand, responsible for driving brand awareness and ... Manage and distribute field marketing materials and maintain inventory * Complete all reporting ...

STIIIZY

Brand Ambassador

Rochester, NY

Brand Ambassadors are the face and voice of the brand, responsible for driving brand awareness and ... Manage and distribute field marketing materials and maintain inventory * Complete all reporting ...

Stiiizy

Brand Ambassador

Rochester, NY · On-site

Brand Ambassadors are the face and voice of the brand, responsible for driving brand awareness and ... Manage and distribute field marketing materials and maintain inventory * Complete all reporting ...

Sandpiper Productions

Brand Ambassador

Rochester, NY · On-site

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in New York and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Geneseo, NY

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in New York and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Rochester, NY

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in New York and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Carbliss

Brand Ambassador

Rochester, NY · On-site

$31.50/hr

Brand AmbassadorA Brand Ambassador is an Independent ContractorAbout the Role SNFood & Beverage is seeking independent contractors to help promote our products and increase brand awareness at various ...

Sandpiper Productions

Brand Ambassador

Geneseo, NY · On-site

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in New York and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Renuity

Brand Ambassador

Rochester, NY · On-site

$80K/yr

Use this experience as a stepping-stone into a career in management or furthering your sales career ... brand to build the future of home improvement. With a winning mentality, we continue to grow ...

Renuity

Brand Ambassador

Rochester, NY · On-site

$80K/yr

Use this experience as a stepping-stone into a career in management or furthering your sales career ... brand to build the future of home improvement. With a winning mentality, we continue to grow ...

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All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Rochester, NY

Brand Manager information

See Rochester, NY salary details

$29.1K

$83K

$141.1K

How much do brand manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for brand manager in Rochester, NY is $83,038.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,800.00 and $107,500.00 per year, depending on experience, location, and employer.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual wages often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can contribute to higher earnings in this role.

Is a brand manager higher than a marketing manager?

A brand manager typically focuses on developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. In many organizations, a brand manager reports to a marketing director or vice versa, and the hierarchy can vary; sometimes, a marketing manager holds a higher or equivalent position depending on the company's structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer insights, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.
More about Brand Manager jobs

What are the most commonly searched types of Brand jobs in Rochester, NY?

The most popular types of Brand jobs in Rochester, NY are:

What are popular job titles related to Brand Manager jobs in Rochester, NY?

For Brand Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Brand Manager jobs in Rochester, NY look for?

The top searched job categories for Brand Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Brand Manager jobs?

Cities near Rochester, NY with the most Brand Manager job openings:

Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $83,038 per year, or $39.9 per hour.

Associate Brand Manager

CooperCompanies

Victor, NY • On-site

$82K - $107K/yr

Full-time

Posted 14 days ago

Job description


At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.
  • This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
  • This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance

Job Summary:
Responsible for the execution and optimization of brand strategies and marketing initiatives that drive awareness, demand, and sales performance for the US 1-day contact lens portfolio. This role requires a highly organized, proactive marketer who demonstrates strong ownership, communicates effectively across functions, manages multiple priorities simultaneously, and consistently delivers high-quality work on time. The Associate Brand Manager serves as a key connector across Marketing, Sales, Commercial Operations, Finance, Insights, and Global teams to ensure initiatives are executed with excellence and stakeholders remain informed of progress, risks, and opportunities.
Responsibilities
Brand Management
  • Develop deep expertise in the CVI 1-day portfolio, market dynamics, customer needs, and competitive landscape.
  • Execute brand strategies and tactical plans that drive awareness, demand, and sales performance.
  • Manage brand positioning, claims, and messaging to ensure alignment with strategic objectives.
  • Lead assigned workstreams for product launches and marketing initiatives, ensuring cross-functional alignment and on-time execution.
  • Translate customer, market, and business insights into actionable marketing recommendations.
  • Develop and maintain sales materials, promotional assets, and field communications.
  • Manage Medical, Legal, and Regulatory review submissions and approval processes.
  • Support research, survey execution, and analysis to inform brand strategy.
  • Own execution of pricing communications, sales promotions, and marketing campaigns in partnership with internal stakeholders and agency partners.
  • Monitor brand and competitive performance, identifying opportunities, risks, and optimization recommendations.
  • Partner with Global Marketing on strategic product and portfolio initiatives.

Project Management & Cross-Functional Leadership
  • Own project plans, timelines, deliverables, and stakeholder communications for assigned initiatives.
  • Drive cross-functional execution by proactively managing dependencies, resolving issues, and escalating risks as appropriate.
  • Communicate project status, risks, recommendations, and next steps clearly and consistently to stakeholders.
  • Manage multiple concurrent projects while maintaining high standards of quality, accuracy, and responsiveness.
  • Demonstrate ownership and accountability for delivering commitments on time and within scope.
  • Identify opportunities for process improvement and proactively solve challenges.

Reporting & Performance Analysis
  • Develop and maintain monthly and quarterly business performance reporting using internal and external data sources.
  • Track and analyze key performance indicators, identifying trends, risks, and growth opportunities.
  • Measure marketing program, selling promotion and rebate effectiveness and develop recommendations to optimize future investments and initiatives.

Data, Analytics & Forecasting
  • Develop annual sales budgets and monthly demand forecasts for assigned products.
  • Build forecast models and scenario analyses using market data, sales trends, and stakeholder input.
  • Partner with Commercial Operations, Finance, and Sales to improve forecast accuracy and inventory planning.
  • Leverage data and analytics to challenge assumptions, influence decisions, and drive business performance.

Other Responsibilities
  • Support annual brand planning, strategic planning, and business review processes.
  • Prepare management presentations and business updates for leadership and cross-functional teams.
  • Perform other duties related to brand management and marketing as assigned.

Qualifications
Experience & Education:
  • 3-5 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred.
  • Bachelor's degree in Business, Marketing; MBA/Master's a plus
  • Self-motivated and resourceful, with the ability to work independently while balancing competing business demands.

Qualifications
  • Excellent written, verbal, and presentation communication skills, with the ability to influence and collaborate effectively across all levels of the organization.
  • Strong business acumen with the ability to synthesize complex information into clear, actionable recommendations and executive-level updates.
  • Demonstrated ownership, accountability, and initiative, with a proven track record of driving projects to completion.
  • Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
  • Proactive communicator who provides timely updates, escalates risks appropriately, and maintains stakeholder alignment.
  • Strong interpersonal skills with the ability to build trust, credibility, and productive cross-functional relationships.
  • Analytical mindset with strong data interpretation, problem-solving, and decision-making capabilities.
  • Proficiency in Microsoft Office applications, particularly Excel and PowerPoint; experience with Salesforce or comparable CRM platforms preferred.
  • Experience leveraging data visualization, dashboards, and reporting tools to support business decisions.
  • Strong attention to detail, follow-through, and commitment to delivering high-quality work on time.

Work Environment:
  • Normal office environment, with expectations of in-office 5 days a week
  • Sedentary to light physical effort necessary to perform the job
  • Prolonged sitting and using a computer
  • Travel will be required as part of this job - up to 10-15% of time

Success Profile:
The ideal candidate thrives in a fast-paced environment, takes personal ownership for results, communicates proactively, and is comfortable managing multiple projects simultaneously. Success in this role requires strong organizational skills, attention to detail, follow-through, and the ability to influence stakeholders without direct authority.
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $98,352.00 and $131,136.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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