1

Audience Engagement Manager Jobs in Rochester, NY

Skilled at teaching speech construction, delivery technique, and anxiety management for public ... maintaining audience engagement. Adapts instruction using graduated exposure practice, video ...

... audience engagement strategies, delivery techniques, and virtual presentation tools. Ability to ... managing Q&A sessions, and adapting presentations for virtual platforms. Emphasizes connecting ...

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... digital workflow management. Guides students through creating graphics for social platforms ...

Marketing Operations Manager

NY · On-site

$91K - $113K/yr

Design and execute directive marketing initiatives with a sharp focus on key audience segments, ensuring relevance and engagement across regions. • Campaign Management: Oversee end-to-end campaign ...

next page

Showing results 1-20

Audience Engagement Manager information

See Rochester, NY salary details

$26.6K

$76.8K

$134.7K

How much do audience engagement manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for audience engagement manager in Rochester, NY is $76,760.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,300.00 and $92,700.00 per year, depending on experience, location, and employer.

What are some common challenges an audience engagement manager faces when increasing audience participation across multiple digital platforms?

Audience Engagement Managers often encounter the challenge of tailoring content and engagement strategies to various platforms, as each has its own audience behaviors and algorithms. Balancing timely responses to audience interactions with maintaining consistent brand messaging can also be demanding. Additionally, measuring engagement effectiveness and adapting strategies based on data insights requires continuous learning and flexibility. Successful managers proactively collaborate with content creators, marketing teams, and data analysts to overcome these hurdles and drive meaningful audience growth.

What are the key skills and qualifications needed to thrive as an audience engagement manager, and why are they important?

To thrive as an Audience Engagement Manager, you need expertise in digital marketing, analytics, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with engagement platforms like social media management tools (e.g., Hootsuite, Sprout Social), CRM systems, and analytics software such as Google Analytics is typically required. Strong communication, creativity, and relationship-building skills help you connect with audiences and foster community growth. These capabilities are vital for driving brand awareness, boosting audience retention, and achieving organizational engagement goals.

What is the difference between Audience Engagement Manager vs Content Marketing Specialist?

AspectAudience Engagement ManagerContent Marketing Specialist
Primary FocusEngaging and growing audience through interactive strategiesCreating and distributing content to attract and retain customers
Required SkillsCommunication, social media, analyticsContent creation, SEO, writing
Work EnvironmentMarketing teams, social media platformsContent teams, digital marketing departments
Common CertificationsSocial media marketing, digital marketingContent marketing, SEO certifications

While both roles focus on digital marketing, the Audience Engagement Manager emphasizes interactive strategies to foster audience relationships, whereas the Content Marketing Specialist concentrates on creating compelling content to attract and convert audiences. Understanding these differences helps organizations assign the right responsibilities and professionals for their marketing goals.

What does an audience engagement manager do?

An audience engagement manager develops strategies to increase audience interaction and loyalty across platforms such as social media, websites, and live events. They analyze engagement metrics, create content plans, and collaborate with teams to foster a strong connection between the organization and its audience. Strong communication skills and familiarity with analytics tools are essential for this role.

What are popular job titles related to Audience Engagement Manager jobs in Rochester, NY?

For Audience Engagement Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Audience Engagement Manager jobs in Rochester, NY look for?

The top searched job categories for Audience Engagement Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Audience Engagement Manager jobs?

Cities near Rochester, NY with the most Audience Engagement Manager job openings:

Audience Engagement Manager

Rochester, NY • On-site

LexisNexis Risk Solutions
IT Services • 1 - 5K employees

$114 - $191/hr

Other

Posted 10 days ago


Job description

Are you passionate about turning audience data into actionable insights that shape impactful journalism? Do you thrive at the intersection of analytics, editorial strategy and digital growth? About our Team LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritises using the best model from today’s top model creators for each individual legal use case.

About the Role

This is a hybrid role based in New York City or Washington, DC. Team members are expected to work in their local office three days per week. LexisNexis’ Legal News division (Law360/Law360 Pulse/MLex) is looking for a dedicated audience engagement manager who can help deepen and grow subscriber engagement with our journalism. The person will be part of a new audience team, working with Law360, Law360 Pulse and MLex media brands. You will be a key partner for editorial teams and work closely with marketing and product teams. This is a newly created position with the opportunity to make a significant impact as we build this team from the ground up.

Responsibilities
  • Analyze article and newsletter performance across platforms to understand what resonates with readers.
  • Translate complex data into concise insights that support editorial decision-making.
  • Help shape editorial strategies to maximize audience impact Track audience behavior by product, region, channel, and topic to uncover growth opportunities.
  • Identify high-performing formats, topics, and tones, and share insights.
  • Write clear, jargon-free performance reports that explain why certain content succeeds.
  • Design, run, and interpret A/B headline tests.
  • Collaborate with product, marketing, and editorial teams on content promotion strategies.
  • Help build trust and understanding of engagement metrics across the newsroom.
Requirements
  • Be a curious, analytical person who thrives in a fast-paced environment.
  • Experience in audience development, digital marketing, or content analytics.
  • Experience in a newsroom, media, or editorial analytics environment highly preferred.
  • Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat.
  • Ability to identify patterns in data and communicate insights in plain, accessible language.
  • Experience with A/B testing and interpreting results preferred.
  • Awareness of legal-industry audience preferences and sensitivities.
  • Exceptional analytical skills and excellent written communication.
  • Solid collaboration skills.
Work in a way that works for you
  • We promote a healthy work/life balance across the organization.
  • We offer an appealing working prospect for our people.
  • With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
  • We know your well-being and happiness are key to a long and successful career.
  • We are delighted to offer country specific benefits.
  • This job is eligible for an annual incentive bonus.

Primary Location Base Pay Range: New York, NY - 450 Park Ave (WeWork) $114,300 - $190,500.

About the business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers: EEO Know Your Rights

Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here. Please read our Candidate Privacy Policy.

If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. We help lawyers win cases, manage their work more efficiently, serve their clients better and grow their practices. We assist corporations in better understanding their markets and preventing bribery and corruption within their supply chains. We partner with leading global associations and customers to help collect evidence against war criminals and provide tools to combat human trafficking. We endeavour to advance the rule of law across the world.Our teams are combining unparalleled legal and business information with analytics and technology to advance what’s possible for the way our customers work and to advance what’s possible in the world by strengthening the rule of law.

#J-18808-Ljbffr