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Brand Content Manager Jobs in Rochester, NY (NOW HIRING)

Nexstar Media Group

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... The Sports Content Creator analyzes and presents facts about sports events by interview ...

WOWK-TV

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

Tribune Media

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

Nexstar Media Group

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

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Brand Content Manager information

See Rochester, NY salary details

$14

$38

$76

How much do brand content manager jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for brand content manager in Rochester, NY is $38.39, according to ZipRecruiter salary data. Most workers in this role earn between $25.87 and $44.57 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Content Manager, and why are they important?

To thrive as a Brand Content Manager, you need expertise in content strategy, brand storytelling, and digital marketing, often supported by a degree in marketing, communications, or a related field. Familiarity with CMS platforms, SEO tools, analytics software, and graphic design programs is typically essential. Strong project management, creativity, and collaboration skills help you stand out in this role. These competencies are crucial for building cohesive brand messaging, driving engagement, and achieving marketing objectives in a competitive landscape.

What is the difference between Brand Content Manager vs Content Strategist?

AspectBrand Content ManagerContent Strategist
Primary FocusDeveloping and managing brand-specific content to enhance brand identityCreating overall content plans aligned with business goals and audience needs
ResponsibilitiesContent creation, brand messaging, content calendar managementContent planning, audience analysis, content performance analysis
Required SkillsBrand storytelling, content management, marketing knowledgeContent planning, analytics, strategic thinking
Work EnvironmentMarketing teams, branding departments, agenciesContent teams, marketing departments, digital agencies

While both roles involve content creation, the Brand Content Manager focuses on developing content that strengthens brand identity, whereas the Content Strategist designs comprehensive content plans to meet broader business objectives. Both roles often collaborate but serve different strategic purposes within marketing teams.

How does a Brand Content Manager typically collaborate with other departments to ensure consistent brand messaging?

As a Brand Content Manager, you will regularly work cross-functionally with marketing, design, product, and sales teams to align content strategies with broader business objectives. This collaboration involves participating in strategy meetings, sharing editorial calendars, and providing guidelines to maintain a unified brand voice across all channels. Effective communication and project management skills are essential, as you'll be coordinating feedback, integrating diverse perspectives, and ensuring that all content reflects the brand’s identity. This collaborative environment not only enhances consistency but also fosters creativity and innovation in brand storytelling.

What does a Brand Content Manager do?

A Brand Content Manager is responsible for creating, curating, and managing content that reflects and promotes a company's brand identity. They develop content strategies, oversee the production of digital and print materials, and ensure that all messaging aligns with the brand's voice and objectives. Their work involves collaborating with marketing, design, and social media teams to maintain consistency and engage target audiences effectively.
What are popular job titles related to Brand Content Manager jobs in Rochester, NY? For Brand Content Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Brand Content Manager jobs in Rochester, NY look for? The top searched job categories for Brand Content Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Brand Content Manager jobs? Cities near Rochester, NY with the most Brand Content Manager job openings:
Brand Content Manager jobs near you

Sports Content Creator

Nexstar Media Group

Rochester, NY • On-site

$16.50 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

48th of 76 rated media

Job description

WROC/RochesterFirst is hiring a Sports Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/Rochester First streaming/RochesterFirst.com in Rochester, New York is hiring a Sports Content Creator who is a presenter/producer of digital sports content for all platforms in a manner that is clear, engaging and meaningful to all consumers. The Sports Content Creator analyzes and presents facts about sports events by interview, investigation or observation.
Essential Duties and Responsibilities:
  • Produces and presents sports reports for all platforms
  • Creates programs and long form content appropriate for streaming channels and platforms
  • Ensures that all sports content meets company standards for journalistic integrity and production quality
  • Writes and delivers sports stories in a clear and concise manner
  • Participates in and originates interview and discussion sports content for streaming platforms
  • Regularly posts content to various social media platforms
  • Generates original story ideas for traditional and non-traditional sports topics
  • Operates and maintains podcast broadcast equipment
  • Connects with various local and national sports figures for interview and discussion content
  • Assists in writing, copy editing, researching and coordinating sports programming and other content
  • Responds to breaking sports events and other urgent newsrooms situations as required
  • Works closely with the sports team to develop comprehensive sports coverage
  • Participates in promotional activities including public appearances
  • Performs special projects and other duties as assigned
  • Shoots video for sports reports
  • Sets up, composes and executes video content for live, recorded and social items
  • Maintains video equipment
  • Edits video clips for social platforms, website, streaming and television broadcasts
  • Writes stories for the social platforms, website, streaming and television broadcasts
  • Interacts with viewers and users on social media sites

Requirements & Skills:
  • Bachelor's degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience
  • Superior on-air presence
  • Minimum three years' experience in sports reporting and anchoring (more or less depending on market size)
  • Fluency in English
  • Excellent communication skills, both oral and written with the ability to ad lib when required
  • Experience with posting and editing content to all social media platforms
  • Experience guiding, directing and motivating others
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners and other office equipment
  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
  • Ability to effectively listen to fully understand problems and communicate with a team to shape a solution
  • Valid driver's license with a good driving record
  • Flexibility to work any shift

Compensation $16.50 - $18 / hour commensurate with applicant's experience and skill level.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What Nexstar Media Group employees say

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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