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Brand Manager Jobs in Reston, VA (NOW HIRING)

Elevate Brand HQ

Be Seen First

Entry Level Brand Ambassador

Washington, DC · On-site

$49K - $55K/yr

Launch your career as an Entry Level Brand Ambassador in the FinTech/Telecom space! Paid training, quick growth, no experience required. Join our team representing a leading FinTech/Telecom brand.

Elevate Brand HQ

Be Seen First

Entry Level Brand Ambassador

Washington, DC · On-site

$49K - $55K/yr

Launch your career as an Entry Level Brand Ambassador in the FinTech/Telecom space! Paid training, quick growth, no experience required. Join our team representing a leading FinTech/Telecom brand.

Alteryx

Brand Director

Washington, DC · On-site

In addition, the Brand Director will manage global merchandise strategy and vendor relationships to ensure brand consistency and operational excellence worldwide. The ideal candidate combines ...

Hart

Brand Engagement Manager

Washington, DC · On-site

SUMMARY The Brand Engagement Manager is responsible for managing daily client interactions and supporting the successful execution of client engagements. This role embodies Hart's human-first, client ...

Knak Digital

Brand Strategist

Washington, DC · On-site

... brand engagements from discovery through execution ... You'll work alongside UX designers, writers, developers, and project managers to help organizations ...

HITT Contracting, Inc.

Brand Director

Falls Church, VA · On-site

$125K - $180K/yr

Manage the creative budget and allocate resources effectively across team priorities * Partner with HR, Business Development, and other departments to bring the HITT brand to life across the employee ...

HITT Contracting

Brand Director

Falls Church, VA · On-site

$125K - $180K/yr

... Manage the creative budget and allocate resources effectively across team priorities Partner with HR, Business Development, and other departments to bring the HITT brand to life across the employee ...

HITT Contracting, Inc.

Brand Director

Falls Church, VA · On-site

$125K - $180K/yr

Manage the creative budget and allocate resources effectively across team priorities * Partner with HR, Business Development, and other departments to bring the HITT brand to life across the employee ...

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All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Reston, VA

Brand Manager information

See Reston, VA salary details

$30.7K

$87.6K

$148.8K

How much do brand manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for brand manager in Reston, VA is $87,556.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,700.00 and $113,400.00 per year, depending on experience, location, and employer.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location. According to industry data, the median annual salary for brand managers ranges from $70,000 to $120,000, with higher earnings possible for those with advanced skills or in senior roles. Compensation often includes bonuses and benefits, reflecting the importance of strategic marketing and brand development skills in the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

Is a brand manager higher than a marketing manager?

A brand manager is responsible for developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. Typically, a brand manager reports to a marketing director or senior management, and their roles can be considered specialized within the marketing department, but neither is universally higher; it depends on the company's organizational structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer data, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.

What is the salary of a brand manager?

The average salary of a brand manager varies by experience, location, and industry, but typically ranges from $70,000 to $130,000 annually in the United States. Entry-level positions may start lower, while experienced managers with strong strategic skills can earn higher compensation, often supplemented with bonuses and benefits.
More about Brand Manager jobs
What job categories do people searching Brand Manager jobs in Reston, VA look for? The top searched job categories for Brand Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Brand Manager jobs? Cities near Reston, VA with the most Brand Manager job openings:
Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Reston, VA as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $87,556 per year, or $42.1 per hour.

Senior Director Brand Leader, LivSmart Studios

Hilton Worldwide Holdings, Inc.

Mclean, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 29 days ago

Hilton rating

6.4

Company rating: 6.4 out of 10

Based on 756 frontline employees who took The Breakroom Quiz

53rd of 108 rated hotels

Job description


Exceptional Hospitality Starts with You
This role is based our corporate office in McLean, VA
This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands!
Hilton is seeking a strategic, commercially and operationally minded leader to serve as Senior Director, Global Brand Leader, LivSmart Studios by Hilton - our midscale extended stay brand delivering simple, apartment-style studio suites for travelers seeking convenient, quality accommodations, powered by an efficient model that supports strong, sustainable owner returns.
Reporting to the Vice President Brand Leader, Home2Suites, you will set and evolve the global direction for LivSmart Studios - translating strategy into sustained performance across brand health, guest experience, owner value, and long-term growth. Working within a matrixed environment, you will orchestrate and influence cross-functional alignment and activation to deliver against the brand vision. As a visible brand steward, you will build trust with owners, operators, and internal stakeholders, representing the brand with clarity and conviction.
What you'll do during a typical day:
  • Shape and Protect the Brand
    • Serve as the chief steward, storyteller, and advocate for the LivSmart Studios brand, ensuring a clear, compelling, and consistently understood brand narrative across internal partners, owners, and hotel teams.
    • Define and deliver a differentiated brand offering for guests and owners, grounded in market insight, competitive context, guest satisfaction, operational reality, and owner profitability.
    • Safeguard brand reputation and long-term value by identifying risks, setting guardrails, and making informed trade-offs.
    • Maintain a deep understanding of the brand's role within Hilton's broader portfolio and its contribution to enterprise strategy.
  • Develop and Execute Brand Strategy
    • Define and evolve the global brand strategy to ensure sustained relevance, differentiation, and health over the medium and long term.
    • Set brand aspiration, positioning, and guest and owner value propositions that drive competitive advantage and growth.
    • Stay closely connected to consumer, competitor, and market trends to inform strategic direction and decision-making.
    • Own mid- to long-term brand performance outcomes, partnering with Commercial and Development teams to understand results, remove barriers, and unlock opportunities.
    • Advocate for appropriate enterprise resources and investment in support of brand objectives.
    • Ensure brand strategies, standards, and investments support strong owner returns and best-in-class profitability.
  • Define the Brand Experience
    • Set the vision and strategic parameters for product strategy, including prototypes, design guidance, wellness, and F&B, in partnership with functional teams.
    • Define, maintain, and evolve brand standards across design, service, F&B, and programming to deliver a distinctive, on-brand guest experience while balancing owner economics. Ensure Brand Standards align with brand goals and desired guest outcomes.
    • Ensure physical product and service experiences align with brand positioning, operational realities, and financial targets.
    • Define, champion, and evolve the brand's culture, service ethos, signatures, and rituals, partnering with Operations and Learning teams to embed the experience for guests and team members.
  • Drive Brand Performance
    • Partner with Marketing to ensure brand positioning, messaging, and voice are expressed across consumer touchpoints, while Marketing leads execution.
    • Leverage performance data and competitive insights to inform strategy and strengthen brand performance over the medium and long term.
    • Identify risks to growth and performance, addressing structural barriers and enabling corrective action.
    • Oversee brand engagement in important lifecycle and contractual moments, ensuring alignment with brand strategy and long-term portfolio value.
  • Enable High-Quality Brand Growth
    • Define and govern a clear global development strategy that balances growth ambition with brand quality and integrity.
    • Establish and articulate the "brand box" to enable Development teams to position and sell the brand.
    • Approve and manage brand exceptions with discipline, in collaboration with regional brand leaders.
    • Partner with Development and regional teams to drive high-quality, market-appropriate growth aligned with brand strategy.
    • Ensure regional teams have clear parameters to regionalize and deploy the brand.

How you'll collaborate with others:
  • Lead brand-level owner engagement and governance, building relationships to support retention, growth, and long-term brand success.
  • Navigate and lead within a complex matrixed organization, developing and activating partnerships to deliver brand imperatives.

Projects you'll take ownership of:
  • Align cross-functional partners around brand priorities and enterprise initiatives to deliver measurable outcomes.
What It Takes to Make the Stay
You have these minimum qualifications:
  • Ten (10) or more years of experience in hospitality, brand management/strategy, or a related field.
  • Demonstrated experience helping to lead a global or multi-market brand or comparable business.
  • Demonstrated experience supporting the development of strategic initiatives-building business cases, securing alignment across a complex, matrixed organization, leading through influence, and driving execution through implementation.
  • Experience leading market assessments, consumer insights work, and competitive benchmarking to inform strategy and decision-making.
  • Direct experience engaging owners, operators, and franchise partners.
  • Willingness to travel up to 40%.

It would be useful if you have:
  • Experience leading extended stay, focused service, or select service hospitality brands. Specific experience in leading extended stay is preferred.
  • A growth-stage brand leader with deep owner credibility and experience scaling new concepts into commercially successful, owner-adopted brands.
  • Background in brand growth, repositioning, or large-scale brand evolution.
  • Experience developing annual plans, budgets, forecasts, and multi-year roadmaps.

How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
  • Incredible travel perks - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support - Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge - In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources - Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) - Recharge, relax, and take time for what matters most
  • Health & welfare benefits - From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future - Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $160,000 - $210,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.
About Us
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay-we're a great place to work.

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