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Brand Manager Jobs in Reston, VA (NOW HIRING)

Capital One

Associate, Brand Media

Mclean, VA · On-site

$87K - $113K/yr

Role also includes management of external Agency partners. This position is responsible for paid media programs, not earned media or public relations. Responsibilities: * Collaborate with Brand ...

Altar'd State

Assistant Revival Brand Leader

Tysons Corner, VA · On-site

$41K - $51K/yr

Manages conflict and coaches by applying company's recommended processes, standards and guidelines ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...

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All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Reston, VA

Brand Manager information

See Reston, VA salary details

$30.7K

$87.6K

$148.8K

How much do brand manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for brand manager in Reston, VA is $87,556.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,700.00 and $113,400.00 per year, depending on experience, location, and employer.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual wages often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can contribute to higher earnings in this role.

Is a brand manager higher than a marketing manager?

A brand manager typically focuses on developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. In many organizations, a brand manager reports to a marketing director or vice versa, and the hierarchy can vary; sometimes, a marketing manager holds a higher or equivalent position depending on the company's structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer insights, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.
More about Brand Manager jobs

What are the most commonly searched types of Brand jobs in Reston, VA?

The most popular types of Brand jobs in Reston, VA are:

What job categories do people searching Brand Manager jobs in Reston, VA look for?

The top searched job categories for Brand Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Brand Manager jobs?

Cities near Reston, VA with the most Brand Manager job openings:

Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $87,556 per year, or $42.1 per hour.

Senior Manager, Brand Marketing & PR

[solidcore]

Arlington, VA • On-site

$118K - $135K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

Job description

[solidcore] is looking for a Senior Brand Marketing Manager to lead PR strategy, brand marketing for new business ventures and international growth, as well as new studio opening (NSO) strategy and activation. This role requires strong PR experience and expertise, paired with brand strategic thinking - someone who can craft and execute PR strategies at a high level while also ensuring strong execution at the field level, working closely with studio teams to bring new openings to life. This role is central to how [solidcore] builds visibility, drives growth, and shows up in new markets.
Key Responsibilities:
PR (50%)
  • Own PR strategy end-to-end, setting the annual roadmap and prioritizing initiatives that build [solidcore]'s reputation as the leader in lifestyle, wellness and fitness space resulting in growing our national brand awareness.
  • Manage the PR agency: set annual strategy, run day-to-day agency relationship, and hold the team accountable to KPIs and deliverables.
  • Serve as PR's steward within marketing activation planning, identifying where and how PR can play a bigger role across campaigns and moments to generate conversation and amplify overall impact.
  • Drive proactive earned media, pitching and securing placements with fitness, wellness, and business press; build and maintain relationships with key reporters and editors.
  • Develop press materials with partnership with our PR agency - press releases, briefing documents, talking points, and executive messaging - for internal opportunities, studio openings, and brand moments.
  • Own executive and spokesperson positioning, preparing leadership for media opportunities and ensuring consistent messaging across appearances.
  • Lead crisis communication in partnership with crisis PR firm: act as the point of contact for rapid, coordinated response when issues arise.
  • Track PR performance against KPIs (coverage volume, tier, sentiment, share of voice), report results to leadership, and adjust strategy based on what's working.

New Studio Openings (30%)
  • Develop and execute market-specific opening strategy, using demographics, existing brand awareness, and market type (urban vs. suburban) to shape the activation approach, channel mix, and partnership selection for each studio.
  • Own the NSO brand activation playbook, coordinating activation and messaging across PR, partnerships, and local marketing.
  • Work with the partnerships team to source and integrate local and national partnerships that build awareness for new studios.
  • Drive local activation initiatives with field leadership to build awareness and generate leads pre- and post-opening.
  • Partner closely with the field, building relationships and alignment to effectively execute NSO initiatives

New Business Ventures & International (20%)
  • Serve as brand lead for new modality launches, owning strategy and activation execution for new offerings from concept through launch working in close partnership with the brand team and New Business ventures lead.
  • Onboard international partners to the [solidcore] brand, setting clear expectations on brand standards, tone, and positioning.
  • Establish and maintain brand guardrails (visual identity, messaging, naming conventions) that international partners operate within, adapting for local market nuance where needed.
  • Review and approve brand, marketing, and creative outputs from international partners to ensure consistency before they go to market.
  • Run ongoing check-ins with international stakeholders to stay aligned on brand health, flag risks early, and course-correct as needed.
  • Advise on localization strategy for international markets, balancing global brand consistency with what needs to flex for local relevance.
  • Translate market and consumer insights into recommendations that inform new modality strategy.

What We're Looking For
  • 7-10 years in PR, communications, or media relations, with a track record of securing media placements and leading agency relationships.
  • Experience with crisis communications planning and response.
  • Proven ability to build brand and marketing strategies that gain buy-in across stakeholders.
  • Creative, consumer-insight-led thinker who can generate innovative ideas for bringing the brand to life - whether in a new market, a new country, or in new ways within existing markets.
  • Strong project management skills; comfortable running multiple workstreams (PR, new ventures, NSO) at once without losing attention to detail.
  • Excellent writing and storytelling skills, tailored to different audiences.
  • Experience with new business launches, new studio openings, or international expansion is a plus.

Compensation & Benefits:
  • Competitive salary range of $118,756-135,975 per year based on experience
  • Competitive salary range based on experience
  • Bonus eligibility based on performance
  • Monthly cell phone stipend
  • 401(k) with employer match
  • Medical, dental, and vision insurance
  • Paid parental leave and parental pay benefits
  • Free telehealth services
  • Employee Assistance Program (EAP)
  • Pre-tax commuter benefits
  • Flexible PTO
  • Free drop-in classes at [solidcore]
  • And more!

[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.
[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.
[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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