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Brand Manager Jobs in Reston, VA (NOW HIRING)

Altar'd State

Assistant Revival Brand Leader

Tysons Corner, VA · On-site

$41K - $51K/yr

Manages conflict and coaches by applying company's recommended processes, standards and guidelines ... Represents the brand by adhering to appropriate standards of dress and grooming * Maintains clean ...

National Geographic

Senior Director, Brand

Washington, DC · On-site

$185.25 - $195/hr

Brand Management (30%) Lead global brand training and develop materials that inspire stewardship of the National Geographic brand. Serve as the "brand guardian" and resident expert on brand ...

Be the Brand

Be Seen First

Client Success Manager

Washington, DC · On-site

$60K - $72K/yr

OVERVIEW Be the Brand is an executive brand management firm based in Washington D.C. that works with CEOs, executives, and professional leaders to turn their executive brand into a powerful tool for ...

New

Inteleos Inc

Brand Campaign Program Manager

Rockville, MD · On-site

$73K - $78K/yr

Overall Position Purpose The Brand Campaign Manager supports the successful execution of brand and marketing campaigns by translating approved strategies and campaign briefs into coordinated action.

Elevate Brand HQ

Be Seen First

Entry Level Brand Ambassador

Washington, DC · On-site

$49K - $55K/yr

Launch your career as an Entry Level Brand Ambassador in the FinTech/Telecom space! Paid training, quick growth, no experience required. Join our team representing a leading FinTech/Telecom brand.

Elevate Brand HQ

Be Seen First

Entry Level Brand Ambassador

Washington, DC · On-site

$49K - $55K/yr

Launch your career as an Entry Level Brand Ambassador in the FinTech/Telecom space! Paid training, quick growth, no experience required. Join our team representing a leading FinTech/Telecom brand.

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Showing results 21-40

All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Reston, VA

Brand Manager information

See Reston, VA salary details

$30.7K

$87.6K

$148.8K

How much do brand manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for brand manager in Reston, VA is $87,556.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,700.00 and $113,400.00 per year, depending on experience, location, and employer.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location. According to industry data, the median annual salary for brand managers ranges from $70,000 to $120,000, with higher earnings possible for those with advanced skills or in senior roles. Compensation often includes bonuses and benefits, reflecting the importance of strategic marketing and brand development skills in the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

Is a brand manager higher than a marketing manager?

A brand manager is responsible for developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. Typically, a brand manager reports to a marketing director or senior management, and their roles can be considered specialized within the marketing department, but neither is universally higher; it depends on the company's organizational structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer data, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.

What is the salary of a brand manager?

The average salary of a brand manager varies by experience, location, and industry, but typically ranges from $70,000 to $130,000 annually in the United States. Entry-level positions may start lower, while experienced managers with strong strategic skills can earn higher compensation, often supplemented with bonuses and benefits.
More about Brand Manager jobs
What job categories do people searching Brand Manager jobs in Reston, VA look for? The top searched job categories for Brand Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Brand Manager jobs? Cities near Reston, VA with the most Brand Manager job openings:
Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Reston, VA as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $87,556 per year, or $42.1 per hour.

FLEX Senior Manager, Endorsed Brands Management

Marriott

Bethesda, MD • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago

Marriott International rating

6.4

Company rating: 6.4 out of 10

Based on 1,183 frontline employees who took The Breakroom Quiz

53rd of 108 rated hotels

Job description

JOB SUMMARY

The Senior Manager, Premium Portfolio Brands will play a critical role in advancing cross-brand and portfolio-wide initiatives-helping to track, manage, and optimize a dynamic set of Premium & Endorsed brand management projects. This role sits at the intersection of brand strategy and execution, ensuring work across multiple brands is aligned, prioritized, and delivered with speed and impact. Scope encompasses fourteen brands - from our flagship brands (Marriott Hotels) to our emerging brands (Outdoor Collection).

This is an ideal role for a highly organized, strategic thinker who combines strong project management discipline with deep brand management expertise. The individual will flex across initiatives-stepping into priority projects, driving progress, and ensuring teams move seamlessly from strategy to execution.

Working closely with Global Discipline teams and Continent partners, this leader will act as a central connector-bringing structure, visibility, and momentum to a complex portfolio of work.

CANDIDATE PROFILE 

Education and Experience 

Required

  • Bachelors' degree from an accredited college or university in Business Administration, Marketing, or related major
  • Five or more years' relevant professional experience in brand strategy or management, operations, or project/program management ideally across multiple brands demonstrating progressive career growth and a pattern of exceptional performance.
  • Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity. 
  • Proven ability to lead complex projects and manage multiple priorities in a fast-paced environment.
  • Strong ability to manage complexity and drive clarity across a portfolio of work.
  • Highly organized with exceptional project management discipline-able to track, prioritize, and deliver against multiple workstreams simultaneously.
  • Brings both strategic thinking and hands-on execution, with a bias for action.
  • Naturally collaborative and highly effective in matrixed, global environments.
  • Comfortable stepping into ambiguity and flexing across projects as business needs evolve.
  • Combines brand sensibility with operational rigor-understanding both the "what" and the "how" of great brand work.

Preferred

  • Experience in consulting, strategy, or transformation roles is a strong plus.
  • Prior Marriott experience 
  • MBA degree

CORE WORK ACTIVITIES 

Drive Portfolio & Project Management Excellence

  • Manage and track a portfolio of brand management initiatives across multiple brands, ensuring clear priorities, timelines, and accountability.
  • Establish and maintain frameworks, tools, and processes to improve visibility, coordination, and delivery across projects.
  • Identify risks, gaps, and dependencies, proactively driving solutions to keep work on track.

Enable Cross-Brand & Cross-Project Integration

  • Support and connect work across brands to ensure alignment with broader portfolio strategies and shared objectives.
  • Identify opportunities to scale, streamline, or standardize approaches across brands.
  • Serve as a central point of coordination across initiatives, ensuring consistency and reducing duplication.

Step into and Advance Priority Projects

  • Flex into key strategic or operational projects as needed-providing both project leadership and brand expertise.
  • Drive progress on high-priority initiatives, bringing structure, clarity, and forward momentum.
  • Balance multiple workstreams, adapting quickly to shifting business needs.

Translate Strategy into Execution

  • Partner with brand leads to ensure strategies are clearly defined and effectively operationalized.
  • Turn complex ideas into actionable plans with defined milestones and deliverables.
  • Ensure brand work is delivered with rigor, speed, and quality.

Partner Across a Matrixed Organization

  • Collaborate closely with Global Discipline teams (Marketing, Design, Digital, Loyalty, CX) and Continent teams to advance key initiatives.
  • Act as a connector and influencer-facilitating alignment and driving decisions across stakeholders.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. 

All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave. 

Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually. 

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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