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Brand Manager Jobs in Reston, VA (NOW HIRING)

Truth Initiative

Brand Manager

Washington, DC · On-site

$83K - $90K/yr

The Brand Manager is a member of Truth Initiative's Marketing Department, a team which directs all marketing initiatives for the organization and EX Program - our industry leading resource that helps ...

Nova Tastings

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...

Nova Tastings

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...

Truth Initiative

Brand Manager

Washington, DC · On-site

$83K - $90K/yr

The Brand Manager is a member of Truth Initiative's Marketing Department, a team which directs all marketing initiatives for the organization and EX Program - our industry leading resource that helps ...

Aledade

Brand Manager, Remote

Bethesda, MD · On-site +1

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

Aledade

Brand Manager, Remote

Bethesda, MD · On-site +1

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade\'s brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

Sandboxx

Brand Partnerships Manager

Middleburg, VA · On-site +1

About the Role The Brand Partnerships Manager plays a critical role in how Sandboxx shows up in the world and how brands are invited into it. This role exists to build thoughtful, long term ...

X-Energy, LLC

Senior Manager, Brand Marketing

Rockville, MD · On-site

$155 - $180/hr

Manages the brand marketing budget, including planning, forecasting, and ensuring effective allocation of resources across initiatives. * Maintain professional demeanor and behavior at all times in ...

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X energy LLC

Senior Manager, Brand Marketing

Rockville, MD · On-site

$155 - $180/hr

Manages the brand marketing budget, including planning, forecasting, and ensuring effective allocation of resources across initiatives.Maintain professional demeanor and behavior at all times in all ...

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All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Reston, VA

Brand Manager information

See Reston, VA salary details

$30.7K

$87.6K

$148.8K

How much do brand manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for brand manager in Reston, VA is $87,556.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,700.00 and $113,400.00 per year, depending on experience, location, and employer.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location. According to industry data, the median annual salary for brand managers ranges from $70,000 to $120,000, with higher earnings possible for those with advanced skills or in senior roles. Compensation often includes bonuses and benefits, reflecting the importance of strategic marketing and brand development skills in the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

Is a brand manager higher than a marketing manager?

A brand manager is responsible for developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. Typically, a brand manager reports to a marketing director or senior management, and their roles can be considered specialized within the marketing department, but neither is universally higher; it depends on the company's organizational structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer data, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.

What is the salary of a brand manager?

The average salary of a brand manager varies by experience, location, and industry, but typically ranges from $70,000 to $130,000 annually in the United States. Entry-level positions may start lower, while experienced managers with strong strategic skills can earn higher compensation, often supplemented with bonuses and benefits.
More about Brand Manager jobs
What job categories do people searching Brand Manager jobs in Reston, VA look for? The top searched job categories for Brand Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Brand Manager jobs? Cities near Reston, VA with the most Brand Manager job openings:
Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Reston, VA as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $87,556 per year, or $42.1 per hour.

Brand Manager

Truth Initiative

Washington, DC • On-site

$83K - $90K/yr

Full-time

Re-posted yesterday

Job description

JOB SUMMARY:
The Brand Manager is a member of Truth Initiative’s Marketing Department, a team which directs all marketing initiatives for the organization and EX Program – our industry leading resource that helps people quit nicotine addiction. The Brand Manager will play a key role in executing digital and social campaigns for EX Program, particularly in the influencer and partnerships space. EX Program’s collective of “quitting influencers” ranges from micro to mega/VIP talent, all of whom create content with the purpose of encouraging others to quit nicotine. The ideal candidate for this role is highly organized, in tune with youth and young adult culture, and can quickly adapt to performance analysis and insights.
DUTIES/RESPONSIBILITIES (*ESSENTIAL DUTIES):
  • Represent Truth Initiative organization and EX Program brand with external partners, including agency partners, talent, clients, etc.*
  • Manage production of influencer and partner organic and advertising content from brief to delivery, sharply maintaining internal project management systems and media trackers*
  • Work closely with internal and external creative teams to produce frequent and ongoing custom ad cutdowns
  • Work closely with analytics to translate performance data into insights and then action*
  • Monitor evolving social and influencer landscape, periodically recommending new marketing strategies and tactics
  • Manage cross-team collaboration internally with communications, PR, research, legal, and policy teams
REQUIRED QUALIFICATIONS:
  • Bachelor’s degree with 4-6 years of experience in brand marketing, including digital and social
  • Track record of successful contribution to modern media campaigns
  • Direct experience in youth or young adult marketing a plus
  • Competency in project management tools such as Monday.com and Basecamp
  • Strong personable skills as a brand ambassador
  • Proactive, confident leader
  • Comfortable in a fast-paced, data and results-driven environment
  • Highly tuned-in to youth culture and social media
  • (Not required, but preferred) Experience working with influencers and/or creators
ADDITIONAL INFORMATION   
This position is based in Washington, D.C. with a hybrid work schedule of three days in the office and two telework days.
COMPENSATION PACKAGE:
The salary range for this role is starting at $83,000-$90,000 per year on a national basis. Individual pay decisions are based on a number of factors, including but not limited to qualifications for the role, relevant work experience, skillset, internal equity, location, and certifications, consistent with applicable law. Salary is just one part of our total rewards package which additionally includes performance bonus for eligible roles, and competitive benefits. 
 
Interested candidates should submit their cover letter and resume here
OR
mail application materials to:
Human Resources
Attn: Brand Manager
900 G Street, NW
Fourth Floor
Washington, DC  20001
Fax: (202) 204-5214
No telephone calls please.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.

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