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Brand Manager Jobs in Decatur, GA (NOW HIRING)

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Brand Manager information

See Decatur, GA salary details

$25K

$71.3K

$121.2K

How much do brand manager jobs pay per year?

As of Jul 20, 2026, the average yearly pay for brand manager in Decatur, GA is $71,326.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,000.00 and $92,400.00 per year, depending on experience, location, and employer.

Do brand managers make good money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual pay often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can influence earning potential.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is the job of a Brand Manager?

A Brand Manager is responsible for developing and implementing strategies to build and maintain a company's brand image, ensuring consistent messaging across marketing channels. They analyze market trends, oversee advertising campaigns, and collaborate with creative teams to enhance brand recognition and customer loyalty.

What Is a Brand Manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a Brand Manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What are Brand Managers?

Brand Managers are professionals responsible for developing and implementing strategies that enhance a company's brand image, awareness, and market presence. They oversee brand marketing, manage campaigns, and ensure that all messaging aligns with the organization's values and goals. Brand Managers often collaborate with marketing, product development, and sales teams to create a consistent and appealing brand experience for customers. Their work helps to differentiate products or services in competitive markets and drives customer loyalty.

How much is a Brand Manager paid?

The average salary for a Brand Manager varies by experience and location but typically ranges from $70,000 to $130,000 annually. Senior or specialized Brand Managers with extensive experience or working in large companies can earn higher salaries, often exceeding $150,000. Compensation may also include bonuses, benefits, and performance incentives.

Is a Brand Manager higher than a marketing manager?

A Brand Manager and a Marketing Manager are distinct roles; a Brand Manager focuses on developing and maintaining a brand’s identity and positioning, while a Marketing Manager oversees broader marketing strategies and campaigns. Typically, a Brand Manager reports to a Marketing Director or Senior Management, and their level of seniority can vary depending on the organization, but neither role is universally higher than the other.
More about Brand Manager jobs
What are the most commonly searched types of Brand jobs in Decatur, GA? The most popular types of Brand jobs in Decatur, GA are:
What job categories do people searching Brand Manager jobs in Decatur, GA look for? The top searched job categories for Brand Manager jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Brand Manager jobs? Cities near Decatur, GA with the most Brand Manager job openings:
Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Decatur, GA as of July 2026, with employment types broken down into 67% Full Time, 29% Part Time, 2% Temporary, and 2% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $71,326 per year, or $34.3 per hour.
Manager, Brand & Lifecycle Marketing

Manager, Brand & Lifecycle Marketing

Cox Automotive

Doraville, GA • On-site

$101K - $169K/yr

Full-time

Medical, Retirement, PTO

Posted 4 days ago

Cox Automotive rating

7.6

Company rating: 7.6 out of 10

Based on 139 frontline employees who took The Breakroom Quiz

109th of 148 rated financial services

Job description

**This position is based in Atlanta and is hybrid, reporting into the office two days a week.
Manager, Brand & Lifecycle Marketing drives the execution of brand media strategies and cross-channel customer reengagement programs for Autotrader and KBB. This role bridges brand-building activities (awareness through traditional and digital brand media) with sophisticated lifecycle reengagement efforts across email, digital retargeting, push and SMS, and other touchpoints-ensuring we effectively bring customers back and maximize their lifetime value.
This role requires both strategic media expertise and a deep understanding of customer behavior and reengagement tactics. The ideal candidate can think holistically about how to reengage customers through coordinated campaigns across all available channels.
What You'll Do
Brand Media & Lifecycle Planning & Execution
  • Along with Sr. Manager, Brand Media execute multi-channel brand media strategies
  • Partner with brand media agencies on media planning & buying
  • Manage brand media budgets, pacing, and performance tracking
  • Monitor campaign performance and optimize media mix for efficiency and effectiveness
  • Ensure brand media strategies build audiences that can be leveraged for downstream reengagement
  • Coordinate with creative team to ensure brand assets are optimized for each media channel
  • Develop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history
  • Create coordinated reengagement campaigns across email marketing, digital retargeting, paid social and other channels
  • Design testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mix
  • Analyze customer behavior patterns to identify early signals of disengagement and create preventative reengagement strategies across all channels
  • Monitor brand media and reengagement campaign performance against KPIs

Cross-Functional Collaboration
  • Partner with creative team on asset development for brand media and reengagement campaigns
  • Collaborate with MarTech team on marketing automation, personalization, and customer journey implementation
  • Work with analytics team to understand customer behavior, churn signals, and reengagement opportunities
  • Coordinate with performance media team to align audience strategies and retargeting approaches

What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.

Who You Are
Minimum:
  • Bachelor's degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
  • CRM experience across email, SMS, Push
  • Proven experience executing brand media campaigns across traditional and digital channels
  • Strong background in lifecycle marketing, customer retention, or reengagement campaigns
  • Experience with marketing automation platforms and multi-channel campaign orchestration
  • Background working with agencies and cross-functional teams
  • Brand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targeting
  • Reengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win-back strategies
  • Multi-Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMS
  • Strong written and verbal communication
  • Project management-can manage multiple campaigns simultaneously across channels
  • Budget management and financial tracking
  • Agency management
  • Presentation skills-can communicate strategies and results to senior stakeholders
  • Collaborative mindset
  • Travel: 25%

Preferred:
  • Degree in marketing, advertising or related field.
  • Automotive, marketplace, or e-commerce experience preferred

Join the Cox family of businesses and make your mark today!
USD 101,500.00 - 169,100.00 per year
Compensation:
Compensation includes a base salary in the range of $101,500.00 - $169,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets

What Cox Automotive employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Cox Automotive

Sourced by ZipRecruiter

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Industry

Automobile dealers and technology, communication and media

Company size

5,001 - 10,000 Employees

Headquarters location

Atlanta, GA, US

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