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Brand Manager Jobs in Delaware (NOW HIRING)

AAA Mid Atlantic

Brand Strategy Manager

Wilmington, DE · Hybrid

$76K - $118K/yr

AAA Club Alliance is hiring for a Brand Strategy Manager to join our team! This position is responsible for defining, evolving, and operationalizing AAA's brand strategy to drive clarity ...

Sandpiper Productions

Brand Ambassador

Seaford, DE · On-site

$30/hr

Elite Brand Ambassador Job In Delaware Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! Starting pay $30.00/hour. Female-owned ...

Sandpiper Productions

Brand Ambassador

Milford, DE

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Dover, DE · On-site

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Wilmington, DE · On-site

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Milford, DE · On-site

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Wilmington, DE

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Smyrna, DE · On-site

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Delaware City, DE · On-site

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Washington and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Seaford, DE · On-site

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Seaford, DE

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Dover, DE

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Sandpiper Productions

Brand Ambassador

Smyrna, DE

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Delaware and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

AMS Retail Solutions

Brand Representative

Newark, DE · On-site

... and management teams to increase sales. Ensure that products are displayed appropriately, with ... Knowledge of Brand Name appliances preferred * 2 years of vendor sales experience preferred * 1 ...

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Showing results 1-20

All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Delaware

Brand Manager information

See Delaware salary details

$29.5K

$84.2K

$143.1K

How much do brand manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for brand manager in Delaware is $84,233.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,100.00 per year, depending on experience, location, and employer.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location. According to industry data, the median annual salary for brand managers ranges from $70,000 to $120,000, with higher earnings possible for those with advanced skills or in senior roles. Compensation often includes bonuses and benefits, reflecting the importance of strategic marketing and brand development skills in the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

Is a brand manager higher than a marketing manager?

A brand manager is responsible for developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. Typically, a brand manager reports to a marketing director or senior management, and their roles can be considered specialized within the marketing department, but neither is universally higher; it depends on the company's organizational structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer data, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.

What is the salary of a brand manager?

The average salary of a brand manager varies by experience, location, and industry, but typically ranges from $70,000 to $130,000 annually in the United States. Entry-level positions may start lower, while experienced managers with strong strategic skills can earn higher compensation, often supplemented with bonuses and benefits.
More about Brand Manager jobs
What are the most commonly searched types of Brand jobs in Delaware? The most popular types of Brand jobs in Delaware are:
What job categories do people searching Brand Manager jobs in Delaware look for? The top searched job categories for Brand Manager jobs in Delaware are:
What cities in Delaware are hiring for Brand Manager jobs? Cities in Delaware with the most Brand Manager job openings:
Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Delaware as of July 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $84,233 per year, or $40.5 per hour.

Brand Strategy Manager

AAA Club Alliance, Inc.

Wilmington, DE • On-site

$76K - $118K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

AAA Club Alliance rating

7.1

Company rating: 7.1 out of 10

Based on 47 frontline employees who took The Breakroom Quiz

244th of 304 rated insurance

Job description

AAA Club Alliance is hiring for a Brand Strategy Manager to join our team! This position is responsible for defining, evolving, and operationalizing AAA's brand strategy to drive clarity, differentiation, and long-term brand health. The role leads brand architecture development, audience segmentation, communication strategy, and market research by building strategic frameworks that shape how the brand is positioned, how it connects with key audiences, and how it shows up consistently across campaigns, channels, and experiences. This is upstream brand strategy work: establishing the foundation from which campaigns, creative, and content are built and not directing execution itself.
What We Offer You:
As part of our team, you'll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:
  • Competitive annual salary; the starting base compensation for this position is: $76,195-$118,921*
  • Annual Bonus Eligibility
  • Hybrid schedule (3 days on-site weekly)
  • Comprehensive health benefits package
  • Generous accrued paid time off + 8 paid holidays
  • 401(K) plan with company match up to 7%
  • Professional development opportunities and tuition reimbursement
  • Paid time off to volunteer & company-sponsored volunteer events throughout the year
  • Other benefits include a complimentary AAA Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.
Primary Responsibilities:
  • Responsible for AAA's full business portfolio, including membership, insurance, travel, and automotive services, requiring an ability to develop and manage strategy across the Masterbrand and at times multiple product lines and audience segments simultaneously.
  • Lead brand architecture development, defining how AAA's products, services and sub-brands relate to each other and to the master brand, ensuring clarity and differentiation across the portfolio.
  • Own audience segmentation and target audience development, building frameworks grounded in demographic, psychographic, behavioral, and attitudinal data that informs positioning, messaging, and campaign priorities.
  • Develop and maintain brand positioning, value propositions, and differentiation strategies that clearly articulate how AAA shows up in the market relative to competitors.
  • Build and manage communication matrices that map key messages to specific audiences, channels, and campaign contexts, ensuring message clarity, consistency, and strategic alignment across all touchpoints.
  • Design and execute brand audits, assessing consistency, effectiveness, and market perception across channels and touchpoints, and translating findings into actionable improvement recommendations.
  • Conduct and synthesize primary and secondary research, consumer insights, brand health tracking, and competitive analysis to identify opportunities, validate positioning, and inform brand decisions.
  • Monitor brand trends, cultural shifts, and evolving consumer preferences, proactively bring forward insights that keep AAA's brand strategy relevant, differentiated, and future-facing.
  • Translate brand strategy into clear, actionable guidance, including strategic briefs, messaging territories, and narrative frameworks, that enable creative, content, and social teams to execute with confidence.
  • Establish and evolve brand identity and voice frameworks, ensuring consistent tone, emotional resonance, and visual across campaigns, channels, and customer experiences.
  • Serve as a peer strategic partner to Marketing Strategy, Creative, and Content leadership, embedding brand strategy from planning through execution in integrated campaign development.
  • Partner with external agencies, providing strategic direction, positioning guardrails, and sharp feedback that keeps work aligned to brand intent without slowing executional agility.
  • Identify cross-business brand storytelling opportunities that sit above individual products or services, strengthening the master brand while supporting business line goals.
  • Contribute to brand performance discussions with marketing leadership, sharing research and insights that inform planning, prioritization, and investment decisions.
  • Apply AI-assisted tools where appropriate to support research synthesis, persona development, and messaging exploration.
  • Other duties as assigned.

Minimum Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field: or an equivalent combination of education and experience will be considered.
  • 6 years of experience in brand strategy with a track record of leading positioning, segmentation, brand architecture, and communication strategy work.
  • Demonstrated experience developing brand architecture frameworks, defining how brands, sub-brands, and product lines relate and differentiate within a portfolio.
  • Strong background in developing communication matrices that align messages to specific audiences, channels, and business contexts.
  • Hands-on experience conducting brand audits and translating findings into strategic recommendations.
  • Agency-side or brand consultancy experience is strongly preferred; Candidates with in-house brand strategy roles at organizations with rigorous strategic practices will also be considered.

Knowledge Skills and Abilities:
  • Proven ability to develop audience segmentation models and target audience frameworks grounded in research, data, and behavioral insight.
  • Fluency in primary and secondary market research methods, consumer insights analysis, and competitive landscape assessment.
  • Deep expertise in brand architecture, segmentation, positioning, and communication strategy; Able to build the frameworks, not just apply them.
  • Skilled at developing communication matrices and translating complex brand strategy into message guidance across multiple audiences and channels.
  • Strong research and analytical instincts; Able to synthesize consumer data brand health metrics, and market trends into clear strategic recommendations.
  • Proven ability to conduct brand audits and identify actionable opportunities for improvement in brand consistency, perception, and differentiation.
  • Stays current on brand trends, cultural shifts, and evolving consumer behavior; Brings proactive, forward-looking insight to the team.
  • Excellent communication and facilitation skills; Capable of influencing senior stakeholders and cross-functional peers without direct authority.
  • Operates comfortably in ambiguity and evolving environments; Adapts strategic frameworks to shifting business priorities.
  • Customer-first mindset with a long-term orientation toward brand health, relevance, and differentiation.
  • Comfortable working in a matrixed organization alongside agency partners and cross-functional marketing leadership.

Full time Associates are offered a comprehensive benefits package that includes:
  • Medical, Dental, and Vision plan options
  • Up to 2 weeks Paid parental leave
  • 401k plan with company match up to 7%
  • 2+ weeks of PTO within your first year
  • Paid company holidays
  • Company provided volunteer opportunities + 1 volunteer day per year
  • Free AAA Membership
  • Continual learning reimbursement up to $5,250 per year
  • And MORE! Check out our Benefits Page for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Marketing

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