ZipRecruiter

Log In

1

Brand Journalism Jobs (NOW HIRING)

Cigna

Editor in Chief - Head of Newsroom

Saint Louis, MO · On-site +1

Set clear expectations and hold the team accountable for results Ideal candidates will offer: * 10+ years of experience in journalism, brand journalism, content strategy, or editorial leadership in a ...

Coalfire

Social Media Manager / Content Creator

What You'll Bring * 5-7 years of experience in social media, content marketing, digital content creation, brand journalism, communications, or a related B2B content role. * Experience managing social ...

Duke University

Multimedia Producer

Durham, NC · On-site

Using a brand journalism approach, you will capture authentic moments and tell engaging stories that showcase the people behind Duke's success and the experiences that make Duke one of the nation ...

Paramount

Brand Content Producer

Fort Worth, TX · On-site

$113K/yr

You'll work alongside newsroom journalists to find the most human part of every story and build ... Our Brand Content Producer writes, produces, and edits brand-aligned, daily marketing messages and ...

Paramount

Brand Content Producer

Fort Worth, TX · On-site

$113K/yr

You'll work alongside newsroom journalists to find the most human part of every story and build ... Our Brand Content Producer writes, produces, and edits brand-aligned, daily marketing messages and ...

Primrose School

Brand Initiatives Coordinator

Atlanta, GA · On-site

$40K - $45K/yr

Health insurance BRAND INITIATIVES COORDINATOR WHAT A DIFFERENCE At Primrose, our mission - to ... Bachelor's degree in Marketing, Advertising, Public Relations, Journalism, Communications, or a ...

Panduit

Global Brand Specialist

Tinley Park, IL

$70K - $90K/yr

The Global Brand Specialist maintains the integrity of the Panduit brand, ensuring a consistent and ... Bachelor's degree in marketing, journalism, communication, or business required; or relevant ...

Primient

Brand & Social Specialist

Schaumburg, IL · On-site

Brand & Social Specialist | Primient About Primient Primient is a century old company with an ... Journalism / Marketing, HR (preferred) Total Rewards The annual pay range estimated for this ...

Panduit

Global Brand Specialist

Tinley Park, IL · On-site

$70K - $90K/yr

The Global Brand Specialist maintains the integrity of the Panduit brand, ensuring a consistent and ... Bachelor's degree in marketing, journalism, communication, or business required; or relevant ...

next page

Showing results 1-20

All JobsBrand Journalism Jobs

Brand Journalism information

See salary details

$14

$28

$47

How much do brand journalism jobs pay per hour?

As of Jul 15, 2026, the average hourly pay for brand journalism in the United States is $28.22, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $33.65 per hour, depending on experience, location, and employer.

What is the highest paid journalism job?

In journalism, executive roles such as Chief Content Officer or Director of Communications tend to be the highest paid, often earning six-figure salaries. Senior editors, media executives, and specialized investigative journalists with extensive experience and industry reputation also command high compensation, especially in large organizations or media companies.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as media directors, senior editors, and content strategists can earn $150,000 or more annually, especially with extensive experience, leadership responsibilities, and advanced skills in digital platforms and analytics. High-level positions in advertising agencies, corporate communications, and media consulting also often reach or exceed this salary level.

What does a brand journalist do?

A brand journalist creates content that tells a company's story, builds its reputation, and engages target audiences through articles, social media, and multimedia. They often use storytelling skills, research, and content management tools to produce authentic, compelling narratives aligned with brand messaging.

What is brand journalism?

Brand journalism is a marketing strategy where companies create and share content that tells the story of their brand in a journalistic style. Instead of direct advertising, this approach uses storytelling, interviews, articles, and multimedia to engage audiences and build trust. The goal is to provide valuable, informative, or entertaining content that resonates with the target audience while subtly promoting the brand’s values and products. Brand journalism often blurs the line between traditional journalism and marketing, focusing on authenticity and credibility.

What are the key skills and qualifications needed to thrive as a Brand Journalist, and why are they important?

To thrive as a Brand Journalist, you need strong storytelling abilities, excellent writing and editing skills, and a background in journalism, communications, or marketing. Familiarity with content management systems (CMS), SEO tools, and multimedia production software is typically required. Creativity, adaptability, and the ability to engage diverse audiences are standout soft skills in this role. These skills are crucial for crafting compelling brand narratives that resonate with target audiences and drive organizational goals.

Is AI going to replace journalism?

Brand journalism involves creating content that aligns with a company's brand and messaging. While AI tools can assist with tasks like data analysis and content generation, they are unlikely to fully replace the creativity, critical thinking, and ethical judgment required in journalism roles. Human oversight remains essential for producing accurate and trustworthy content in the field.

What is the difference between Brand Journalism vs Content Writer?

AspectBrand JournalismContent Writer
Primary FocusStorytelling that builds brand identity and trustCreating various types of written content for different purposes
Work EnvironmentMarketing, PR, or corporate communications teamsMarketing agencies, media outlets, or freelance
Required SkillsStorytelling, branding, media relationsSEO, research, versatile writing skills
Industry UsageCommon in branding and corporate communicationWidespread across digital and print media

While both roles involve writing, Brand Journalism focuses on creating compelling stories that enhance a company's brand image, often integrating media relations and storytelling. Content Writers produce a variety of content types for different platforms, emphasizing SEO and audience engagement. Understanding these differences helps organizations choose the right role for their communication needs.

How does a Brand Journalist typically collaborate with marketing and PR teams to ensure consistent messaging?

A Brand Journalist works closely with marketing and PR teams to develop content that aligns with the company's overall messaging and branding strategy. They participate in regular meetings to stay up-to-date on campaigns, product launches, or key announcements, ensuring their stories reinforce the brand narrative. By collaborating on editorial calendars, sharing insights from analytics, and leveraging PR contacts for interviews or data, Brand Journalists help maintain consistency and authenticity across all communication channels. This collaborative approach ensures that content supports both immediate marketing objectives and long-term brand reputation.
More about Brand Journalism jobs
What cities are hiring for Brand Journalism jobs? Cities with the most Brand Journalism job openings:
What states have the most Brand Journalism jobs? States with the most job openings for Brand Journalism jobs include:
What job categories do people searching Brand Journalism jobs look for? The top searched job categories for Brand Journalism jobs are:
Brand Journalism jobs near you
Infographic showing various Brand Journalism job openings in the United States as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $58,698 per year, or $28.2 per hour.
Editor in Chief - Head of Newsroom

Editor in Chief - Head of Newsroom

Cigna

Saint Louis, MO • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Cigna Healthcare rating

8.3

Company rating: 8.3 out of 10

Based on 235 frontline employees who took The Breakroom Quiz

39th of 885 rated healthcare providers

Job description

About the Role

Great storytelling at The Cigna Group doesn't just inform, it builds trust, simplifies complexity, and inspires better health outcomes. Our Newsrooms play a central role in advancing our mission by translating enterprise strategy into clear, credible, and compelling stories that reach and resonate with our audiences.

We are seeking a seasoned Editor in Chief to lead our Newsroom function across three channels, supporting The Cigna Group, Cigna Healthcare and Evernorth Heath Services. This leader will shape and elevate our editorial voice, expand our reach, and ensure our content advances business priorities through modern, insights-driven, audience-first storytelling.

Key ResponsibilitiesLead Strategic, Audience-First Storytelling
  • Define and evolve the editorial vision, voice, and standards across all Newsroom channels
  • Translate enterprise priorities into clear, engaging narratives that support growth, reputation, and trust
  • Bring strategy to life through compelling storytelling tailored to diverse audiences (patients, clients, clinicians, policymakers, and more)
  • Oversee creation of high-quality, multi-format content (articles, video, thought leadership, and integrated series)
  • Ensure content is aligned to key audiences, moments, and business priorities with clear performance objectives
Ensure Editorial Excellence and Governance
  • Serve as final editorial authority, reviewing and approving content prior to publication
  • Maintain consistency with brand voice, enterprise messaging, and compliance requirements
  • Act as the decision-maker on high-visibility and high-risk content
  • Establish and uphold a high bar for quality, accuracy, and clarity
Partner Across the Enterprise
  • Collaborate with business and functional leaders to identify story opportunities and surface insights
  • Interview senior executives and translate complex ideas into accessible narratives
  • Partner across Communications & Marketing to ensure integrated execution across owned, earned, paid, and social channels
Drive Performance and Continuous Improvement
  • Leverage data, analytics, and AI tools to maximize efficiency, while improving content effectiveness, discoverability, and engagement in Search and AI assistants
  • Monitor and evaluate performance of content and campaigns
  • Translate insights into actionable recommendations to refine strategy and improve outcomes
Build and Lead a High-Performing Team
  • Lead, coach, and develop a team of content and editorial professionals
  • Foster a culture of creativity, curiosity, accountability, and continuous learning
  • Create an environment that is collaborative, inclusive, and energizing
  • Set clear expectations and hold the team accountable for results
Ideal candidates will offer:
  • 10+ years of experience in journalism, brand journalism, content strategy, or editorial leadership in a corporate or agency environment
  • Proven ability to develop and execute high-impact storytelling strategies
  • Strong writing, editing, and verbal communication skills, with the ability to clearly articulate complex ideas
  • Experience influencing senior leaders, including C-suite executives
  • Demonstrated ability to operate effectively in highly matrixed, fast-paced environments
  • Background in healthcare or closely related industries
  • Experience connecting business strategy to communications and content outcomes
  • Familiarity with AI-enabled content tools and data-driven content optimization
  • Experience with content performance measurement, reporting, and analytics platforms
  • Ability to work from a Cigna Group office 3 days a week, as directed by the business
Leadership & Skills
  • Strategic thinker with strong editorial judgment and attention to detail
  • Proactive, adaptable, and comfortable operating in ambiguity
  • Strong relationship builder with the ability to influence across functions and levels
  • High level of professionalism, discretion, and sound judgment
  • Excellent organizational and project management skills, with the ability to manage multiple priorities simultaneously

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.For this position, we anticipate offering an annual salary of 125,900 - 209,800 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.


At The Cigna Group, you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here.


About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you need a reasonable accommodation to complete the online application process, please email seeyourself@thecignagroup.com for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

What Cigna Healthcare employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply