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Brand Journalism Jobs (NOW HIRING)

SoFi

Brand Director, Social Strategy

San Francisco, CA · On-site

Partner closely with SoFi's Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances * Translate data and ...

Forcepoint

Media Relations Strategist

Austin, TX · On-site

$90K - $113K/yr

Critical thinker with strong business acumen and a passion for brand journalism and media storytelling. * Cultural curiosity and a global mindset to communicate effectively with regional audiences ...

RXinsider LTD.

$116K - $197K/yr

CEM encompasses brand journalism, public relations and awareness building strategies, national, trade and social media relations, thought leadership, crisis communications, reputation and issues ...

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How much do brand journalism jobs pay per hour?

As of Sep 12, 2026, the average hourly pay for brand journalism in the United States is $28.22, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $33.65 per hour, depending on experience, location, and employer.

What is brand journalism?

Brand journalism is a marketing strategy where companies create and share content that tells the story of their brand in a journalistic style. Instead of direct advertising, this approach uses storytelling, interviews, articles, and multimedia to engage audiences and build trust. The goal is to provide valuable, informative, or entertaining content that resonates with the target audience while subtly promoting the brand’s values and products. Brand journalism often blurs the line between traditional journalism and marketing, focusing on authenticity and credibility.

How does a brand journalist typically collaborate with marketing and PR teams to ensure consistent messaging?

A Brand Journalist works closely with marketing and PR teams to develop content that aligns with the company's overall messaging and branding strategy. They participate in regular meetings to stay up-to-date on campaigns, product launches, or key announcements, ensuring their stories reinforce the brand narrative. By collaborating on editorial calendars, sharing insights from analytics, and leveraging PR contacts for interviews or data, Brand Journalists help maintain consistency and authenticity across all communication channels. This collaborative approach ensures that content supports both immediate marketing objectives and long-term brand reputation.

What are the key skills and qualifications needed to thrive as a brand journalist, and why are they important?

To thrive as a Brand Journalist, you need strong storytelling abilities, excellent writing and editing skills, and a background in journalism, communications, or marketing. Familiarity with content management systems (CMS), SEO tools, and multimedia production software is typically required. Creativity, adaptability, and the ability to engage diverse audiences are standout soft skills in this role. These skills are crucial for crafting compelling brand narratives that resonate with target audiences and drive organizational goals.

What is the difference between Brand Journalism vs Content Writer?

AspectBrand JournalismContent Writer
Primary FocusStorytelling that builds brand identity and trustCreating various types of written content for different purposes
Work EnvironmentMarketing, PR, or corporate communications teamsMarketing agencies, media outlets, or freelance
Required SkillsStorytelling, branding, media relationsSEO, research, versatile writing skills
Industry UsageCommon in branding and corporate communicationWidespread across digital and print media

While both roles involve writing, Brand Journalism focuses on creating compelling stories that enhance a company's brand image, often integrating media relations and storytelling. Content Writers produce a variety of content types for different platforms, emphasizing SEO and audience engagement. Understanding these differences helps organizations choose the right role for their communication needs.

What does a brand journalist do?

A brand journalist creates content that tells a company's story, builds its reputation, and engages target audiences through articles, social media, and other media channels. They often use storytelling skills, research, and multimedia tools to produce authentic and compelling content aligned with brand messaging.
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Brand Journalism jobs near you
Infographic showing various Brand Journalism job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $58,698 per year, or $28.2 per hour.

Brand Journalist

Sarasota, FL • On-site

Education Foundation of Sarasota County
Non-Profits • 11 - 50 employees
Learn more about Education Foundation of Sarasota Countyexternal

Other

Posted 10 days ago

Key responsibilities

  • Identify, develop, and produce stories that demonstrate the Foundation's impact and issues affecting education stakeholders.

  • Build relationships with community members to develop a pipeline of stories and gather multimedia content.

  • Manage podcast production from concept to completion, including guest identification, scripting, and editing.

Job description

Reports to: Chief Marketing Officer

Work Location: Tom & Sherry Koski LaunchPad, 2000 Webber St Ste 130, Sarasota, FL

POSITION SUMMARY

The Brand Journalist is the Education Foundation’s lead storyteller, responsible for identifying, developing and producing stories that bring the Foundation’s impact and point of view to life. With journalistic curiosity and a strong understanding of brand, this role builds relationships across the organization and community to uncover meaningful stories from students, educators, donors, partners and other stakeholders. The Brand Journalist regularly works in the field to interview people, gather written and multimedia content, and translate those experiences into compelling stories for the Foundation’s website, email, social media, podcast, publications, thought leadership and donor communications. The ideal candidate is an exceptional writer, interviewer, and content producer who can move comfortably between journalistic storytelling and strategic communications. They understand how to capture another person’s voice as well as the Foundation’s, and can produce authentic, audience-centered content that builds awareness, trust, engagement and philanthropic support. He/she will demonstrate an orientation to nonprofit service and a passion for supporting students and teachers, upholding the Education Foundation’s vision to prepare each and every student for life.

DUTIES AND RESPONSIBILITIESMultimedia & Storytelling
  • Proactively identify, report and produce stories that demonstrate the Foundation’s impact and illuminate issues affecting students, educators and public education.
  • Build relationships with students, families, educators, staff, donors, partners and community members to develop a strong and ongoing pipeline of stories.
  • Capture and produce quality photo, video and audio content in-house for digital and social channels when appropriate.
  • Manage podcast production from concept through completion, including identifying guests and topics, conducting pre-interviews, researching topics, developing interview scripts and managing production.
  • Translate program outcomes, data and complex education issues into accessible, human-centered stories without losing accuracy or nuance.
  • Maintain a story pipeline and content archive that allows strong stories, interviews, quotes, photography and other assets to be used effectively across channels.
Brand Voice & Strategic Communications
  • Serve as a steward of the Foundation’s brand voice, ensuring communications are authentic, consistent and appropriate for different audiences and channels.
  • Develop content that ranges from journalistic and informational storytelling to donor and marketing communications.
  • Produce and edit website content, newsletters, email communications, media materials and other organizational communications as needed.
Fundraising & Donor Communications
  • Produce donor-facing storytelling for annual fund and campaign communications, appeals, stewardship, impact reporting and other fundraising initiatives.
  • Translate program results and individual experiences into compelling narratives that help donors understand both the need and the impact of their support.
  • Contribute storytelling and messaging to cases for support, campaign materials and other donor communications while maintaining authenticity and respect for the people whose stories are shared.
Cross-Functional Collaboration
  • Develop strong working relationships across departments to continuously identify stories, emerging issues, milestones and opportunities for communication.
  • Collaborate with Strategy & Impact to understand programs, outcomes and data and translate them into accurate, audience-centered content.
  • Work with program staff to identify students, educators, families and partners whose experiences can help illustrate the Foundation’s work.
  • Serve as a key contributor on the Marketing team, helping move communications and marketing projects from concept through completion.
Digital & Communications Execution
  • Manage and update website content to reflect current programs, initiatives, stories and organizational priorities, implementing best practices for SEO and GEO, to reflect current programs, initiatives, and impact.
  • Support email campaigns, newsletters, social media and other digital communications.
  • Manage editorial calendars, content workflows, production schedules and assets through project management systems.
  • Track content and communications performance and use audience insights to inform future storytelling and distribution.
  • Maintain organized files and archives for written, photographic, video and audio content.
EDUCATION, EXPERIENCE AND QUALIFICATIONS
  • Bachelor’s degree or equivalent combination of relevant education and experience in journalism, communications, public relations, or a related field.
  • Minimum of five years of experience, preferably in a nonprofit, education or mission-driven environment.
  • Exceptional writing and editing skills, with ability to adapt voice, tone and style for different audiences and purposes.
  • Strong interviewing and reporting skills, including the curiosity and interpersonal skills necessary to build trust and draw out meaningful stories.
  • Portfolio demonstrating strong written storytelling and multimedia content.
  • Strong project management and organizational skills, with the ability to manage multiple stories and production timelines simultaneously.
  • Working knowledge of SEO, GEO, digital analytics and content performance measurement.
  • Proficiency with Microsoft Office and related workplace tools.
Education Foundation Core Values

At the Education Foundation of Sarasota County, we are guided by our core values: I CARE about IT

  • Integrity
  • Candor
  • Accountability
  • Respect
  • Engagement
  • Improvement
  • Thoughtful Innovation
About the Education Foundation of Sarasota County

With more than 35 years of experience, the Education Foundation of Sarasota County clears the path for students to graduate and go further. We support students and teachers with the well-being, resources, and relationships they need to succeed. As the only nonprofit solely dedicated to students and teachers in Sarasota County, we offer a full range of services, driving innovation and strength for the entire community. Guided by philanthropy, the Education Foundation unites the community to prepare each and every student for life. (EdFoundationSRQ.org)

This is a full-time, exempt, salaried position with benefits. Salary range is $60,000 – $70,000.

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