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Brand Journalism Jobs (NOW HIRING)

Integrate across other PR functions including brand journalism, brand management, media relations, internal and external communications, public relations, as well as marketing and advertising where ...

Partner with marketing operations and brand journalism to monitor content-related metrics (web traffic, conversion rates.) to guide future content. * Ad hoc support: In addition to the essential job ...

Partner with marketing operations and brand journalism to monitor content-related metrics (web traffic, conversion rates.) to guide future content. * Ad hoc support: In addition to the essential job ...

Public Relations Manager

Lancaster, CA · On-site

$78K - $99K/yr

This position will spearhead Brand Journalism, Internal Department Project Implementation, Content Logistics (issuing releases, building media lists, content distribution/loading) and Monitoring ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

Work you'll do Brand journalism and content development * Collaborate closely with research leaders to identify, develop, and draft timely articles tied to newsworthy, client-relevant topics. * Serve ...

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Brand Journalism information

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$14

$28

$47

How much do brand journalism jobs pay per hour?

As of Jul 12, 2026, the average hourly pay for brand journalism in the United States is $28.22, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $33.65 per hour, depending on experience, location, and employer.

What is the highest paid journalism job?

In journalism, executive roles such as Chief Content Officer or Director of Communications tend to be the highest paid, often earning six-figure salaries. Senior editors, media executives, and specialized investigative journalists with extensive experience and industry reputation also command high compensation, especially in large organizations or media companies.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as media directors, senior editors, and content strategists can earn $150,000 or more annually, especially with extensive experience, leadership responsibilities, and advanced skills in digital platforms and analytics. High-level positions in advertising agencies, corporate communications, and media consulting also often reach or exceed this salary level.

What does a brand journalist do?

A brand journalist creates content that tells a company's story, builds its reputation, and engages target audiences through articles, social media, and multimedia. They often use storytelling skills, research, and content management tools to produce authentic, compelling narratives aligned with brand messaging.

What is brand journalism?

Brand journalism is a marketing strategy where companies create and share content that tells the story of their brand in a journalistic style. Instead of direct advertising, this approach uses storytelling, interviews, articles, and multimedia to engage audiences and build trust. The goal is to provide valuable, informative, or entertaining content that resonates with the target audience while subtly promoting the brand’s values and products. Brand journalism often blurs the line between traditional journalism and marketing, focusing on authenticity and credibility.

What are the key skills and qualifications needed to thrive as a Brand Journalist, and why are they important?

To thrive as a Brand Journalist, you need strong storytelling abilities, excellent writing and editing skills, and a background in journalism, communications, or marketing. Familiarity with content management systems (CMS), SEO tools, and multimedia production software is typically required. Creativity, adaptability, and the ability to engage diverse audiences are standout soft skills in this role. These skills are crucial for crafting compelling brand narratives that resonate with target audiences and drive organizational goals.

Is AI going to replace journalism?

Brand journalism involves creating content that aligns with a company's brand and messaging. While AI tools can assist with tasks like data analysis and content generation, they are unlikely to fully replace the creativity, critical thinking, and ethical judgment required in journalism roles. Human oversight remains essential for producing accurate and trustworthy content in the field.

What is the difference between Brand Journalism vs Content Writer?

AspectBrand JournalismContent Writer
Primary FocusStorytelling that builds brand identity and trustCreating various types of written content for different purposes
Work EnvironmentMarketing, PR, or corporate communications teamsMarketing agencies, media outlets, or freelance
Required SkillsStorytelling, branding, media relationsSEO, research, versatile writing skills
Industry UsageCommon in branding and corporate communicationWidespread across digital and print media

While both roles involve writing, Brand Journalism focuses on creating compelling stories that enhance a company's brand image, often integrating media relations and storytelling. Content Writers produce a variety of content types for different platforms, emphasizing SEO and audience engagement. Understanding these differences helps organizations choose the right role for their communication needs.

How does a Brand Journalist typically collaborate with marketing and PR teams to ensure consistent messaging?

A Brand Journalist works closely with marketing and PR teams to develop content that aligns with the company's overall messaging and branding strategy. They participate in regular meetings to stay up-to-date on campaigns, product launches, or key announcements, ensuring their stories reinforce the brand narrative. By collaborating on editorial calendars, sharing insights from analytics, and leveraging PR contacts for interviews or data, Brand Journalists help maintain consistency and authenticity across all communication channels. This collaborative approach ensures that content supports both immediate marketing objectives and long-term brand reputation.
More about Brand Journalism jobs
What cities are hiring for Brand Journalism jobs? Cities with the most Brand Journalism job openings:
What states have the most Brand Journalism jobs? States with the most job openings for Brand Journalism jobs include:
What job categories do people searching Brand Journalism jobs look for? The top searched job categories for Brand Journalism jobs are:
Infographic showing various Brand Journalism job openings in the United States as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $58,698 per year, or $28.2 per hour.
SENIOR MANAGING EDITOR

SENIOR MANAGING EDITOR

Moffitt

Chicago, IL • On-site, Remote

Full-time

Posted 18 days ago


Job description

Working at Moffitt is both a career and a mission: to contribute to the prevention and cure of cancer.As the only National Cancer Institute-designated Comprehensive Cancer Center based in Florida, Moffitt employs some of the best and brightest minds from around the world. Join a dedicated team of nearly 11,000 who are shaping the future we envision. Moffitt has been recognized as a Best and Brightest Company to Work For in the Nation and is continually named one of the Tampa Bay Times' Top Workplaces.

Summary

Responsible for creating and implementing the overall strategic direction of Moffitt publications that support the Strategic Plan, goals, objectives and communications strategies of the cancer center and also drive institutional visibility to local, state and national audiences. Collaborate with Strategic Marketing, Administration, and publications editorial boards in identifying opportunities to develop content strategy that proactively advances and promotes the cancer center and its specific programs. Advanced knowledge of publications, graphic design and production, along with excellent writing and editing skills are required. Excellent interpersonal skills are necessary to communicate with senior management, administration, physician-scientists and cancer center target audiences. Integrate across other PR functions including brand journalism, brand management, media relations, internal and external communications, public relations, as well as marketing and advertising where appropriate.Position Highlights: The Senior Managing Editor is responsible for creating and implementing the overall strategic direction of Moffitt publications that support the strategic plan, goals, objectives and communications strategies of the cancer center and also drive institutional visibility to local, state and national audiences. Collaborate with key Moffitt stakeholders, including CEO Office, EVPs, department leaders, etc in identifying opportunities to develop content strategy that proactively advances and promotes the cancer center and its specific programs. Advanced knowledge of publications, graphic design and production, along with excellent writing and editing skills are required. Credential and Qualifications: Bachelor's Degree in Public Relations, Marketing, Mass Communications, Journalism, or Business required. Minimum of Six (6) years experience in managing publications, public relations, journalism/mass communications, publishing or writing, inclusive of four (4) years of outstanding writing and editing skills and the ability to build relationships and collaborate with team members at all levels of the organization, five (5) years of experience developing publication strategies that include digital/online components and five (5) years of experience in health care and/or public relations agency and/or journalism. Responsibilities: Develop publications strategy and manage the production of publications. Assign and direct the work of the Medical/Science Writer and outside vendors including freelance writers, designers, photographers and proofreaders. Manage the production of publications, including Momentum, the Annual Report and Women In Oncology. Contribute content to Moffitt's brand journalism efforts. Create publication content and artwork that reflect the cancer center's commitment to ensuring access to all.

Salary Range

Salary ranges posted for this position represent the expected base pay range for the role. Actual compensation may vary based on location and a variety of job-related factors, including experience, skills, education, and internal equity among Team Members in similar positions.


We are committed to maintaining fair and equitable pay practices and regularly review compensation to ensure alignment across our workforce.

Moffitt Career Site

If you have the vision, passion, and dedication to contribute to our mission,then we have a place for you!

1. Equal Employment Opportunity

Moffitt Cancer Center is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or protected veteran or disabled status. We seek candidates whose skills, and personal and professional experience, have prepared them to contribute to our commitment to diversity and excellence.

2. Reasonable Accommodation

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Moffitt endeavors to make moffitt.org/careers accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact one of the Human Resources receptionists by phone at 813-745-7899 or by email atHRReceptionists@moffitt.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Read more information about yourEEO rights under the law.

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