ZipRecruiter

Log In

1

Brand Journalism Jobs (NOW HIRING)

Life Surge

Narrative & Content Strategist

Palmetto, FL · On-site

Qualifications: * 5+ years of experience in brand strategy, messaging strategy, content strategy, copywriting, communications, brand journalism, creative strategy, ora relateddiscipline. * Bachelor ...

Life Surge

Narrative & Content Strategist

Palmetto, FL · On-site

Qualifications: * 5+ years of experience in brand strategy, messaging strategy, content strategy, copywriting, communications, brand journalism, creative strategy, ora relateddiscipline. * Bachelor ...

FORTUNA

Brand Promoter

Chicago, IL · On-site

$45K - $55K/yr

The brand promoter who is enthusiastic. He or she endorses the brand being represented, is ... Bachelor degree in Communication, Journalism, Advertising or similar preferred. * Prior experience ...

FORTUNA

Brand Promoter

Chicago, IL · On-site

$45K - $55K/yr

The brand promoter who is enthusiastic. He or she endorses the brand being represented, is ... Bachelor degree in Communication, Journalism, Advertising or similar preferred. * Prior experience ...

Benjamin Moore & Co

Communications Specialist

Montvale, NJ · Hybrid

$55K - $74K/yr

Draft communications as requested, contributing to newsletterfeaturesas part of our brand journalism and storytellingstrategy * Monitor two-waychannels(e.g., employee intranetand Teamsdiscussions ...

Duke University

Multimedia Producer

Durham, NC · On-site

Using a brand journalism approach, you will capture authentic moments and tell engaging stories that showcase the people behind Duke's success and the experiences that make Duke one of the nation ...

next page

Showing results 1-20

All JobsArts and Entertainment JobsBrand Journalism Jobs

Brand Journalism information

See salary details

$14

$28

$47

How much do brand journalism jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for brand journalism in the United States is $28.22, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $33.65 per hour, depending on experience, location, and employer.

What is brand journalism?

Brand journalism is a marketing strategy where companies create and share content that tells the story of their brand in a journalistic style. Instead of direct advertising, this approach uses storytelling, interviews, articles, and multimedia to engage audiences and build trust. The goal is to provide valuable, informative, or entertaining content that resonates with the target audience while subtly promoting the brand’s values and products. Brand journalism often blurs the line between traditional journalism and marketing, focusing on authenticity and credibility.

How does a brand journalist typically collaborate with marketing and PR teams to ensure consistent messaging?

A Brand Journalist works closely with marketing and PR teams to develop content that aligns with the company's overall messaging and branding strategy. They participate in regular meetings to stay up-to-date on campaigns, product launches, or key announcements, ensuring their stories reinforce the brand narrative. By collaborating on editorial calendars, sharing insights from analytics, and leveraging PR contacts for interviews or data, Brand Journalists help maintain consistency and authenticity across all communication channels. This collaborative approach ensures that content supports both immediate marketing objectives and long-term brand reputation.

What are the key skills and qualifications needed to thrive as a brand journalist, and why are they important?

To thrive as a Brand Journalist, you need strong storytelling abilities, excellent writing and editing skills, and a background in journalism, communications, or marketing. Familiarity with content management systems (CMS), SEO tools, and multimedia production software is typically required. Creativity, adaptability, and the ability to engage diverse audiences are standout soft skills in this role. These skills are crucial for crafting compelling brand narratives that resonate with target audiences and drive organizational goals.

What is the difference between Brand Journalism vs Content Writer?

AspectBrand JournalismContent Writer
Primary FocusStorytelling that builds brand identity and trustCreating various types of written content for different purposes
Work EnvironmentMarketing, PR, or corporate communications teamsMarketing agencies, media outlets, or freelance
Required SkillsStorytelling, branding, media relationsSEO, research, versatile writing skills
Industry UsageCommon in branding and corporate communicationWidespread across digital and print media

While both roles involve writing, Brand Journalism focuses on creating compelling stories that enhance a company's brand image, often integrating media relations and storytelling. Content Writers produce a variety of content types for different platforms, emphasizing SEO and audience engagement. Understanding these differences helps organizations choose the right role for their communication needs.

What does a brand journalist do?

A brand journalist creates content that tells a company's story, builds its reputation, and engages target audiences through articles, social media, and other media channels. They often use storytelling skills, research, and multimedia tools to produce authentic and compelling content aligned with brand messaging.
More about Brand Journalism jobs

What cities are hiring for Brand Journalism jobs?

Cities with the most Brand Journalism job openings:

What states have the most Brand Journalism jobs?

States with the most job openings for Brand Journalism jobs include:

What job categories do people searching Brand Journalism jobs look for?

The top searched job categories for Brand Journalism jobs are:

Brand Journalism jobs near you
Infographic showing various Brand Journalism job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, 24% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $58,698 per year, or $28.2 per hour.

Senior Writer and Director of Communications

The Chronicle Of Higher Education, Inc.

Eugene, OR • On-site

$95 - $110/hr

Other

Posted 4 days ago

Job description

Senior Writer and Director of Communications

Department: Ballmer Institute
Appointment Type and Duration: Regular, Ongoing
Salary: $95,000 - $110,000 per year (commensurate with experience)
FTE: 1.0

Position Overview

The Senior Writer & Director of Communications is a strategic, creative, and highly skilled communications leader responsible for shaping and amplifying the voice, narrative, and public presence of the Ballmer Institute for Children's Behavioral Health. This role oversees content strategy and brand messaging and ensures clear, compelling, and mission-aligned storytelling across internal and external audiences.

The Director serves as the chief communications partner to the Executive Director and senior leadership team, crafting speeches, remarks, statements, reports, proposals, and editorial pieces, and manages the institute's overall communications strategy, editorial planning, media engagement, and digital presence. The role blends high-level strategic thinking with hands‑on writing excellence to advance the institute's mission, partnerships, and national visibility.

The Director oversees a growing communications team and provides leadership in setting vision, strategy, and priorities for the team, as well as coaching, guidance, and performance management, allocating resources and building team capacity to support the institute's strategic goals.

Minimum Requirements
  • Bachelor's degree in journalism, communications, English, public relations, marketing, or a related field; or an equivalent combination of skills and experience.
  • Five years of professional writing experience, with responsibility for producing high‑quality written content for diverse audiences.
  • Three years of experience supervising staff and/or students.
  • Experience developing and implementing strategic communications plans.
Professional Competencies
  • Skill in long‑form, feature, or narrative writing.
  • Skill in writing or contributing to philanthropic proposals, donor communications, or case‑making materials.
  • Skill in supporting executive leadership through high‑visibility writing such as speeches, remarks, talking points, and major announcements.
  • Excellent interpersonal skills and ability to collaborate effectively across units and with external stakeholders.
  • Ability to manage confidential or sensitive matters with discretion.
  • Ability to supervise and mentor communications staff.
  • Ability to align communications initiatives with institutional goals, key initiatives, and leadership priorities.
  • Commitment to fostering a welcoming environment for students, faculty, and staff.
  • Proficiency in digital publishing platforms, web content management systems, social media tools, project management software, and Office 365 applications.
Preferred Qualifications
  • Master's degree in Communications, Public Relations, Marketing, or a related field.
  • Experience in higher education communications and/or a large, complex organization.
  • Expertise in media relations and brand journalism.
  • Experience managing content strategy and multichannel storytelling initiatives.
  • Proven record of innovation and metrics‑based decision‑making.
Legal and Application Information

All offers of employment are contingent upon successful completion of a background check.

To apply, visit https://careers.uoregon.edu/en-us/job/536626

For questions regarding this position, please email CBSOHR@uoregon.edu.

The University of Oregon is an equal‑opportunity institution committed to cultural diversity and compliance with the Americans with Disabilities Act. The University encourages all qualified individuals to apply and does not discriminate on the basis of any protected status, including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities.

Job ID: jeid-d0b5c80fcdde9a44a8381f346926f1a5

#J-18808-Ljbffr

Apply