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Brand Journalism Jobs (NOW HIRING)

Entrepreneurs' Organization

Partner with marketing operations and brand journalism to monitor content-related metrics (web traffic, conversion rates.) to guide future content. * Ad hoc support: In addition to the essential job ...

Entrepreneurs' Organization

Partner with marketing operations and brand journalism to monitor content-related metrics (web traffic, conversion rates.) to guide future content. * Ad hoc support: In addition to the essential job ...

Lifelong Learning

Public Relations Manager

Lancaster, CA · On-site

$78K - $99K/yr

This position will spearhead Brand Journalism, Internal Department Project Implementation, Content Logistics (issuing releases, building media lists, content distribution/loading) and Monitoring ...

FORTUNA

Brand Promoter

Chicago, IL · On-site

$45K - $55K/yr

The brand promoter who is enthusiastic. He or she endorses the brand being represented, is ... Bachelor degree in Communication, Journalism, Advertising or similar preferred. * Prior experience ...

FORTUNA

Brand Promoter

Chicago, IL · On-site

$45K - $55K/yr

The brand promoter who is enthusiastic. He or she endorses the brand being represented, is ... Bachelor degree in Communication, Journalism, Advertising or similar preferred. * Prior experience ...

Duke University

Multimedia Producer

Durham, NC

Using a brand journalism approach, you will capture authentic moments and tell engaging stories that showcase the people behind Duke's success and the experiences that make Duke one of the nation ...

Duke University

Multimedia Producer

Durham, NC · On-site

Using a brand journalism approach, you will capture authentic moments and tell engaging stories that showcase the people behind Duke's success and the experiences that make Duke one of the nation ...

Benjamin Moore & Co

Communications Specialist

Montvale, NJ · Hybrid

$55K - $74K/yr

Draft communications as requested, contributing to newsletterfeaturesas part of our brand journalism and storytellingstrategy * Monitor two-waychannels(e.g., employee intranetand Teamsdiscussions ...

SoFi

Brand Director, Social Strategy

San Francisco, CA · On-site

Partner closely with SoFi's Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances * Translate data and ...

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Brand Journalism information

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$47

How much do brand journalism jobs pay per hour?

As of Jun 17, 2026, the average hourly pay for brand journalism in the United States is $28.22, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $33.65 per hour, depending on experience, location, and employer.

What is the highest paid journalism job?

In journalism, executive roles such as Chief Content Officer or Director of Communications tend to have the highest salaries, often exceeding six figures. These positions require extensive experience, leadership skills, and often involve overseeing large teams or strategic communication efforts.

Is 30 too late to get into journalism?

Brand journalism is a field that values diverse experiences and skills, and many professionals start careers later in life. Age is generally not a barrier if you develop strong writing, storytelling, and digital media skills, and build a portfolio or network in the industry.

What does a brand journalist do?

A brand journalist creates content that tells a company's story, builds its reputation, and engages target audiences through articles, social media, and other media channels. They often use storytelling skills, research, and multimedia tools to produce authentic and compelling content aligned with brand messaging.

What is brand journalism?

Brand journalism is a marketing strategy where companies create and share content that tells the story of their brand in a journalistic style. Instead of direct advertising, this approach uses storytelling, interviews, articles, and multimedia to engage audiences and build trust. The goal is to provide valuable, informative, or entertaining content that resonates with the target audience while subtly promoting the brand’s values and products. Brand journalism often blurs the line between traditional journalism and marketing, focusing on authenticity and credibility.

What are the key skills and qualifications needed to thrive as a Brand Journalist, and why are they important?

To thrive as a Brand Journalist, you need strong storytelling abilities, excellent writing and editing skills, and a background in journalism, communications, or marketing. Familiarity with content management systems (CMS), SEO tools, and multimedia production software is typically required. Creativity, adaptability, and the ability to engage diverse audiences are standout soft skills in this role. These skills are crucial for crafting compelling brand narratives that resonate with target audiences and drive organizational goals.

Is AI going to replace journalism?

Brand journalism involves creating compelling content to promote a brand or organization. While AI tools can assist with tasks like data analysis and content generation, they are unlikely to fully replace the creativity, critical thinking, and ethical judgment required in journalism. Human skills remain essential for producing nuanced, trustworthy stories and maintaining journalistic integrity.

What is the difference between Brand Journalism vs Content Writer?

AspectBrand JournalismContent Writer
Primary FocusStorytelling that builds brand identity and trustCreating various types of written content for different purposes
Work EnvironmentMarketing, PR, or corporate communications teamsMarketing agencies, media outlets, or freelance
Required SkillsStorytelling, branding, media relationsSEO, research, versatile writing skills
Industry UsageCommon in branding and corporate communicationWidespread across digital and print media

While both roles involve writing, Brand Journalism focuses on creating compelling stories that enhance a company's brand image, often integrating media relations and storytelling. Content Writers produce a variety of content types for different platforms, emphasizing SEO and audience engagement. Understanding these differences helps organizations choose the right role for their communication needs.

How does a Brand Journalist typically collaborate with marketing and PR teams to ensure consistent messaging?

A Brand Journalist works closely with marketing and PR teams to develop content that aligns with the company's overall messaging and branding strategy. They participate in regular meetings to stay up-to-date on campaigns, product launches, or key announcements, ensuring their stories reinforce the brand narrative. By collaborating on editorial calendars, sharing insights from analytics, and leveraging PR contacts for interviews or data, Brand Journalists help maintain consistency and authenticity across all communication channels. This collaborative approach ensures that content supports both immediate marketing objectives and long-term brand reputation.
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Brand Journalism jobs near you
Senior Manager, Brand Writer

Senior Manager, Brand Writer

Entrepreneurs' Organization

Full-time

Posted 18 days ago

Job description

THE ORGANIZATION
Entrepreneurs’ Organization (“EO”) is a global nonprofit membership organization and peer network for entrepreneurs, connecting approximately 20,000 members through more than 220 chapters worldwide. EO’s purpose is to move the world forward by unlocking the full potential of entrepreneurs. Since 1987, EO has helped entrepreneurs achieve transformational growth through life-enhancing connections, shared experiences, and collaborative learning. Guided by EO’s core values, trust and respect, thirst for learning, think big, be bold, and together we grow, EO’s international staff works across diverse cultures in support of EO’s global community. As an EO employee, you will work in a global entrepreneurial community and have opportunities for learning, collaboration, and professional growth. EO offers a competitive total rewards package, including benefits and professional development support, and a flexible work environment, subject to role, location, and applicable plan terms.
 
POSITION SUMMARY
This role supports Entrepreneurs’ Organization. Employment may be through a local employing entity or employer-of-record partner, depending on the hiring location.
 
As a key member of EO’s Marketing & Communications team, the Senior Brand Writer, will serve as a core copywriter, reporter, and message developer for the global brand and its content creation, member awareness, and leadership communications goals. Reporting to the Vice President, Brand and Global Communications, the individual will be a versatile writer tasked with crafting core website copy, video or event emcee scripts, social media microcopy, e-newsletter content, slide deck leader presentations, and leader biographies, among other things. They will be responsible for following and protecting EO’s Brand Messaging Framework and Editorial Style Guide, to ensure consistency of messaging and tone.  
 
To be successful in this position, excellent listening and writing skills are a must, along with the ability to manage simultaneous projects and deadlines. The role may also include developing communications materials to support future program or product launches, such as FAQ documents, strategic messaging frameworks, and promotional ‘about’ copy. The ideal candidate possesses an interest in entrepreneurship and leadership, a passion for making connections and supporting a diverse community of leaders, solid knowledge of best practices inhuman-powered/AI enhanced communications, and exceptionally strong and adaptive writing and editing skills. They must be organized, detail-oriented, and proactive in seeking solutions while also being comfortable receiving and giving editorial feedback in a spirit of collaborative learning. 
 
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Leader Communications: Support the Chief Marketing Officer and VP, Brand Communications, in developing clear, persuasive leadership communications to chapter leaders about upcoming launches, product changes, and campaigns. May include developing presentation decks with designers as needed. 
  • Brand Messaging & Copy Writing: Develop and maintain foundational materials describing EO, its global community, and its products, programs, partnerships, and benefits. To include core website content, brochures or promotional flyers, new member welcome materials, product/region annual reports, and occasional special editorial projects. Requires interviewing of internal teams, clients, and industry experts for a better understanding of EO’s products and project goals. 
  • Keynotes & Presentations: Support EO event M.C.s and executive keynote presenters in drafting key messaging, talking points, slide deck content, or detailed teleprompter scripts, collaborating with graphic designers to bring visuals into messaging. 
  • Editorial Copy Reviews: Support colleagues or freelance contributors in editorial reviews of their written materials (programmatic or training) ensuring quality American English grammar that can translate well, alignment with EO brand messaging and style, and factual accuracy.  
  • Performance: Use best SEO/GEO practices to optimize core website content or articles contributed to improve their search rankings. Partner with marketing operations and brand journalism to monitor content-related metrics (web traffic, conversion rates.) to guide future content. 
  • Ad hoc support: In addition to the essential job functions described above, the candidate will perform duties as requested by management. 
QUALIFICATIONS, SKILLS, AND KNOWLEDGE REQUIRED
  • 8+ years’ experience in editorial writing and/or strategic communications position. 
  • Bachelor’s degree in communications, Public Relations, Creative Writing, Marketing, Journalism or a related/complementary field. 
  •  This role requires native-level English proficiency.
  • Strong writer and editor, with the ability to lead, own and work independently on a project with little oversight but know when to raise your hand and communicate effectively.  
  • Ability to absorb, apply, and pivot based on internal and stakeholder feedback. 
  • Ability to present work and make sound recommendations to internal/external stakeholders. 
  • Ability and confidence to advise senior leadership and problem solve, to shape communications strategies and plans. 
  • Comfort in or curiosity about AI Generative Tools to speed content creation, but not to replace human voice or brand distinctions. 
  • Experience managing multiple complex projects with high attention to detail. 
  • Preferred: Working knowledge of content creation tools like Canva or PowerPoint to develop fact sheets, photo captions, slide decks, etc., for use in internal digital and social channels. 
  • Preferred: Comfort using digital collaboration and project management tools like Monday.com and Teams. 
  • Preferred: Experience working in a heavily matrix organization; international team. 
POSTING DISCLOSURES
 Compensation: 625,000-720,000 ZAR
 
Accessibility / Accommodations: EO will provide reasonable accommodations during the recruitment process and employment as required by applicable law. Applicants needing assistance should contact recruiting@eonetwork.org
 
WORK ENVIRONMENT / PHYSICAL REQUIREMENTS / ROLE CONDITIONS
  • This role is primarily sedentary/light work and requires regular use of a computer, telephone, and video-conference platforms. 
  • The role requires the ability to communicate effectively in writing and verbally and to participate in virtual and in-person meetings.
  • The role requires travel up to 5%
  • The role requires occasional early morning/evening meetings across time zones
  • The role requires lifting/moving up to 5 kgs, as applicable. 

CANDIDATE PRIVACY NOTICE

EQUAL OPPORTUNITY / FAIR RECRUITMENT 
 EO is committed to equal opportunity and fair treatment in recruitment and employment.

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