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Brand Journalism Jobs (NOW HIRING)

Entrepreneurs' Organization

Partner with marketing operations and brand journalism to monitor content-related metrics (web traffic, conversion rates.) to guide future content. * Ad hoc support: In addition to the essential job ...

Lifelong Learning

Public Relations Manager

Lancaster, CA · On-site

$78K - $99K/yr

This position will spearhead Brand Journalism, Internal Department Project Implementation, Content Logistics (issuing releases, building media lists, content distribution/loading) and Monitoring ...

Entrepreneurs' Organization

Partner with marketing operations and brand journalism to monitor content-related metrics (web traffic, conversion rates.) to guide future content. * Ad hoc support: In addition to the essential job ...

FORTUNA

Brand Promoter

Chicago, IL · On-site

$45K - $55K/yr

The brand promoter who is enthusiastic. He or she endorses the brand being represented, is ... Bachelor degree in Communication, Journalism, Advertising or similar preferred. * Prior experience ...

FORTUNA

Brand Promoter

Chicago, IL

$45K - $55K/yr

The brand promoter who is enthusiastic. He or she endorses the brand being represented, is ... Bachelor degree in Communication, Journalism, Advertising or similar preferred. * Prior experience ...

Benjamin Moore & Co

Communications Specialist

Montvale, NJ · Hybrid

$55K - $74K/yr

Draft communications as requested, contributing to newsletterfeaturesas part of our brand journalism and storytellingstrategy * Monitor two-waychannels(e.g., employee intranetand Teamsdiscussions ...

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Brand Journalism information

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How much do brand journalism jobs pay per hour?

As of Aug 2, 2026, the average hourly pay for brand journalism in the United States is $28.22, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $33.65 per hour, depending on experience, location, and employer.

What is the highest paid journalism job?

In journalism, executive roles such as Chief Content Officer or Director of Communications tend to be the highest paid, often earning six-figure salaries. Senior editors, media executives, and specialized investigative journalists with extensive experience and industry reputation also command high compensation, especially in large organizations or media companies.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as media directors, senior editors, and content strategists can earn $150,000 or more annually, especially with extensive experience, leadership responsibilities, and advanced skills in digital platforms and analytics. High-level positions in advertising agencies, corporate communications, and media consulting also often reach or exceed this salary level.

What does a brand journalist do?

A brand journalist creates content that tells a company's story, builds its reputation, and engages target audiences through articles, social media, and multimedia. They often use storytelling skills, research, and content management tools to produce authentic, compelling narratives aligned with brand messaging.

What is brand journalism?

Brand journalism is a marketing strategy where companies create and share content that tells the story of their brand in a journalistic style. Instead of direct advertising, this approach uses storytelling, interviews, articles, and multimedia to engage audiences and build trust. The goal is to provide valuable, informative, or entertaining content that resonates with the target audience while subtly promoting the brand’s values and products. Brand journalism often blurs the line between traditional journalism and marketing, focusing on authenticity and credibility.

What are the key skills and qualifications needed to thrive as a Brand Journalist, and why are they important?

To thrive as a Brand Journalist, you need strong storytelling abilities, excellent writing and editing skills, and a background in journalism, communications, or marketing. Familiarity with content management systems (CMS), SEO tools, and multimedia production software is typically required. Creativity, adaptability, and the ability to engage diverse audiences are standout soft skills in this role. These skills are crucial for crafting compelling brand narratives that resonate with target audiences and drive organizational goals.

Is AI going to replace journalism?

Brand journalism involves creating content that aligns with a company's brand and messaging. While AI tools can assist with tasks like data analysis and content generation, they are unlikely to fully replace the creativity, critical thinking, and ethical judgment required in journalism roles. Human oversight remains essential for producing accurate and trustworthy content in the field.

What is the difference between Brand Journalism vs Content Writer?

AspectBrand JournalismContent Writer
Primary FocusStorytelling that builds brand identity and trustCreating various types of written content for different purposes
Work EnvironmentMarketing, PR, or corporate communications teamsMarketing agencies, media outlets, or freelance
Required SkillsStorytelling, branding, media relationsSEO, research, versatile writing skills
Industry UsageCommon in branding and corporate communicationWidespread across digital and print media

While both roles involve writing, Brand Journalism focuses on creating compelling stories that enhance a company's brand image, often integrating media relations and storytelling. Content Writers produce a variety of content types for different platforms, emphasizing SEO and audience engagement. Understanding these differences helps organizations choose the right role for their communication needs.

How does a Brand Journalist typically collaborate with marketing and PR teams to ensure consistent messaging?

A Brand Journalist works closely with marketing and PR teams to develop content that aligns with the company's overall messaging and branding strategy. They participate in regular meetings to stay up-to-date on campaigns, product launches, or key announcements, ensuring their stories reinforce the brand narrative. By collaborating on editorial calendars, sharing insights from analytics, and leveraging PR contacts for interviews or data, Brand Journalists help maintain consistency and authenticity across all communication channels. This collaborative approach ensures that content supports both immediate marketing objectives and long-term brand reputation.
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What cities are hiring for Brand Journalism jobs? Cities with the most Brand Journalism job openings:
What states have the most Brand Journalism jobs? States with the most job openings for Brand Journalism jobs include:
What job categories do people searching Brand Journalism jobs look for? The top searched job categories for Brand Journalism jobs are:
Brand Journalism jobs near you
Infographic showing various Brand Journalism job openings in the United States as of July 2026, with employment types broken down into 71% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $58,698 per year, or $28.2 per hour.

Senior Marketing & Communications Specialist, Marketing PR, FT, 08:30A-5P

Baptist Health South Florida

Coral Gables, FL • On-site

$56K - $73K/yr

Full-time

Posted 20 days ago

Baptist Health South Florida rating

8.1

Company rating: 8.1 out of 10

Based on 99 frontline employees who took The Breakroom Quiz

1st of 24 rated health and beauty retailers

Job description

To assist with marketing and communications efforts, including comprehensive marketing campaigns, media relations/brand journalism, internal communications, collateral production (internal and external), brand activation for events and implementation. Provides support for Marketing & Communications leaders at various entities. Excellent communication skills are required and must work independently with little supervision in addition to working effectively in a team environment. Regularly exercises judgment, discretion, and consultative decision-making skills.Estimated salary range for this position is $56791.50 - $73828.95 / year depending on experience.Degrees:
  • Bachelors.
Additional Qualifications:
  • Bachelors degree, preferably in Journalism, Communications or Public Relations.
  • Must be detail oriented and have the ability to handle multiple projects simultaneously.
  • Must have knowledge of Microsoft Office products such as Outlook, Word, Excel and PowerPoint and knowledge of latest social media platforms and trends for business.
  • Bilingual a plus.
  • Bachelors degree, preferably in Journalism, Communications or Public Relations.
  • Must be detail oriented and have the ability to handle multiple projects simultaneously.
  • Must have knowledge of Microsoft Office products such as Outlook, Word, Excel and PowerPoint and knowledge of latest social media platforms and trends for business.
  • Bilingual a plus.
  • Maintains demonstrated competency in the use of AI tools to enhance work quality, productivity, and efficiency; appropriately incorporates AI into daily responsibilities while exercising required human judgment, oversight, and adherence to all Baptist Health standards and policies.
Minimum Required Experience: 5 Years

What Baptist Health South Florida employees say

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Benefits

Hours and flexibility

Workplace

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About Baptist Health South Florida

Sourced by ZipRecruiter

Baptist Health South Florida is the largest healthcare organization in the region, with 12 hospitals, more than 27,000 employees, 4,000 physicians and 100 outpatient centers, urgent care facilities and physician practices spanning across Miami-Dade, Monroe, Broward and Palm Beach counties. Baptist Health has internationally renowned centers of excellence in cancer, cardiovascular care, orthopedics and sports medicine, and neurosciences. A not-for-profit organization supported by philanthropy and committed to its faith-based charitable mission of medical excellence, Baptist Health has been recognized by Fortune as one of the 100 Best Companies to Work For in America and by Ethisphere as one of the World's Most Ethical Companies.

Industry

Health care and social assistance

Company size

10,000+ Employees

Headquarters location

Miami, FL, US

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