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Brand Journalism Jobs (NOW HIRING)

KWSM

Copywriter Brand Journalist

San Diego, CA · On-site

Company Description KWSM is a full service digital marketing agency made up of brand journalists ... You must have a journalism or English degree, or equivalent work experience. Proficiency with ...

KWSM

Copywriter Brand Journalist

Aliso Viejo, CA · Hybrid

Company Description KWSM is a full service digital marketing agency made up of brand journalists ... You must have a journalism or English degree, or equivalent work experience. Proficiency with ...

KWSM

Copywriter Brand Journalist

San Diego, CA · On-site

Company Description KWSM is a full service digital marketing agency made up of brand journalists ... You must have a journalism or English degree, or equivalent work experience. Proficiency with ...

KWSM

Copywriter Brand Journalist

Aliso Viejo, CA · On-site

Company Description KWSM is a full service digital marketing agency made up of brand journalists ... You must have a journalism or English degree, or equivalent work experience. Proficiency with ...

Entrepreneurs' Organization

Partner with marketing operations and brand journalism to monitor content-related metrics (web traffic, conversion rates.) to guide future content. * Ad hoc support: In addition to the essential job ...

KWSM

Copywriter Brand Journalist

Sandy Springs, GA · On-site

Company Description KWSM is a full service digital marketing agency made up of brand journalists ... You must have a journalism or English degree, or equivalent work experience. Proficiency with ...

KWSM

Copywriter Brand Journalist

Aliso Viejo, CA · Hybrid

Company Description KWSM is a full service digital marketing agency made up of brand journalists ... You must have a journalism or English degree, or equivalent work experience. Proficiency with ...

Entrepreneurs' Organization

Partner with marketing operations and brand journalism to monitor content-related metrics (web traffic, conversion rates.) to guide future content. * Ad hoc support: In addition to the essential job ...

KWSM

Copywriter Brand Journalist

San Diego, CA · On-site

Company Description KWSM is a full service digital marketing agency made up of brand journalists ... You must have a journalism or English degree, or equivalent work experience. Proficiency with ...

KWSM

Copywriter Brand Journalist

Atlanta, GA · On-site

Company Description KWSM is a full service digital marketing agency made up of brand journalists ... You must have a journalism or English degree, or equivalent work experience. Proficiency with ...

Lifelong Learning

Public Relations Manager

Lancaster, CA · On-site

$78.75K - $99.75K/yr

This position will spearhead Brand Journalism, Internal Department Project Implementation, Content Logistics (issuing releases, building media lists, content distribution/loading) and Monitoring ...

The New York Times

Director, Brand Strategy

New York, NY · On-site

$150K - $165K/yr

That means independent journalism is at the heart of all we do as a company. It's why we have a ... You will sit on a purpose-built brand team that collaborates closely with communications and ...

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Brand Journalism information

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$28

$47

How much do brand journalism jobs pay per hour?

As of May 28, 2026, the average hourly pay for brand journalism in the United States is $28.22, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $33.65 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Journalist, and why are they important?

To thrive as a Brand Journalist, you need strong storytelling abilities, excellent writing and editing skills, and a background in journalism, communications, or marketing. Familiarity with content management systems (CMS), SEO tools, and multimedia production software is typically required. Creativity, adaptability, and the ability to engage diverse audiences are standout soft skills in this role. These skills are crucial for crafting compelling brand narratives that resonate with target audiences and drive organizational goals.

How does a Brand Journalist typically collaborate with marketing and PR teams to ensure consistent messaging?

A Brand Journalist works closely with marketing and PR teams to develop content that aligns with the company's overall messaging and branding strategy. They participate in regular meetings to stay up-to-date on campaigns, product launches, or key announcements, ensuring their stories reinforce the brand narrative. By collaborating on editorial calendars, sharing insights from analytics, and leveraging PR contacts for interviews or data, Brand Journalists help maintain consistency and authenticity across all communication channels. This collaborative approach ensures that content supports both immediate marketing objectives and long-term brand reputation.

What is brand journalism?

Brand journalism is a marketing strategy where companies create and share content that tells the story of their brand in a journalistic style. Instead of direct advertising, this approach uses storytelling, interviews, articles, and multimedia to engage audiences and build trust. The goal is to provide valuable, informative, or entertaining content that resonates with the target audience while subtly promoting the brand’s values and products. Brand journalism often blurs the line between traditional journalism and marketing, focusing on authenticity and credibility.

What is the difference between Brand Journalism vs Content Writer?

AspectBrand JournalismContent Writer
Primary FocusStorytelling that builds brand identity and trustCreating various types of written content for different purposes
Work EnvironmentMarketing, PR, or corporate communications teamsMarketing agencies, media outlets, or freelance
Required SkillsStorytelling, branding, media relationsSEO, research, versatile writing skills
Industry UsageCommon in branding and corporate communicationWidespread across digital and print media

While both roles involve writing, Brand Journalism focuses on creating compelling stories that enhance a company's brand image, often integrating media relations and storytelling. Content Writers produce a variety of content types for different platforms, emphasizing SEO and audience engagement. Understanding these differences helps organizations choose the right role for their communication needs.

More about Brand Journalism jobs
What cities are hiring for Brand Journalism jobs? Cities with the most Brand Journalism job openings:
What states have the most Brand Journalism jobs? States with the most job openings for Brand Journalism jobs include:
What job categories do people searching Brand Journalism jobs look for? The top searched job categories for Brand Journalism jobs are:
Brand Journalism jobs near you
Infographic showing various Brand Journalism job openings in the United States as of May 2026, with employment types broken down into 4% Full Time, and 96% Part Time. Highlights an 100% Physical job distribution, with an average salary of $58,698 per year, or $28.2 per hour.

Brand Ambassador

Perfect Service Heating & Air

Trussville, AL • On-site

Full-time

Posted 17 days ago

Job description

Job Title: Brand Journalist & Editorial Director
We are a premier Home Services company in Trussville, AL, currently transitioning from traditional advertising to a trust-based media model. We aren't looking to "run ads"; we are looking to report the truth about our industry. We need a seasoned storyteller to act as our lead investigative reporter and editorial chief, turning the complex world of HVAC into clear, compelling, and educational stories that build radical trust with our community.
The Role (Who You Are): You are, first and foremost, a writer and interviewer. You likely have a background in broadcast news, print journalism, or professional editorial management. You have a "nose for news" and an obsession with clarity. You don't need to know how to run a camera-we have a full-time videographer for that. Your job is to be the Producer. You find the story, interview the experts, write the script, and ensure the final "report" (whether a blog or a video) is accurate, authoritative, engaging and formatted in a way that makes Google bots happy for website SEO.
Your Primary Objectives:
  • The Investigative Beat: You will "embed" yourself with our Subject Matter Experts (technicians and leadership). You'll conduct deep-dive interviews to extract technical knowledge and translate it into "The Big 5" educational topics our customers care about.
  • Editorial Roadmap: You will own the master editorial calendar. You decide what stories we tell, when we tell them, and why they matter to the Birmingham community.
  • Scripting & Storyboarding: You are the "Writer-Producer." You provide the narrative structure and scripts for our full-time videographer, ensuring every video has a professional, news-driven arc.
  • Educational Writing: You will be responsible for high-level long-form writing, including educational guides, deep-dive blog posts, and trust-based email narratives.
  • Narrative Integrity: You serve as the "Editor-in-Chief," ensuring every piece of communication from our brand meets a high standard of journalistic integrity and educational value.
  • CRM Integration: You will conduct interviews with all the staff to build 1 to 1 employee Bio's that will be used within our CRM as well as be listed in the online Blogs to give the readers insight into who the Subject Matter Experts are.

Required Experience:
  • Journalistic Pedigree: Proven experience in news writing, broadcast production, or professional journalism. You know how to meet a deadline and tell a story with a hook.
  • The "Natural Interviewer": You can talk to anyone. You know how to ask the "second and third" questions to get past the surface-level answers.
  • Editorial Logic: You understand how to organize information so it is easy to consume. You can take a 30-minute technical explanation and turn it into a 500-word masterpiece of clarity.
  • Mastery of Tone: You can write in a way that sounds human and authoritative, avoiding "corporate speak" or "salesy" fluff, and can make the content easy for all walks of people to understand.

Why Join Us? You'll have the stability of an established market leader and the creative thrill of building a private media wing. You won't be "making social media posts"; you will be building a library of high-value information that changes how an entire industry is perceived. You bring the words and the strategy; we provide the full-time technical video support to bring your vision to life.

Apply