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Brand Journalism Jobs (NOW HIRING)

Position Overview The Manager of Communications & Brand manages the bikeshare system's brand ... journalism, or a related field; equivalent combinations of education and experience will also be ...

Partner closely with SoFi's Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances * Translate data and ...

Position Overview The Manager of Communications & Brand manages the bikeshare system's brand ... journalism, or a related field; equivalent combinations of education and experience will also be ...

Position Overview The Manager of Communications & Brand manages the bikeshare system's brand ... journalism, or a related field; equivalent combinations of education and experience will also be ...

Position Overview The Manager of Communications & Brand manages the bikeshare system's brand ... journalism, or a related field; equivalent combinations of education and experience will also be ...

$24.03 - $26.44/hr

We're seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state's most trusted institutions and ...

... of Brand and Storytelling FLSA Status: Exempt Position Type: In-person Who We Are SurgeU is a ... Building and maintaining relationships with journalists, editors, producers, podcasters, creators ...

... of Brand and Storytelling FLSA Status: Exempt Position Type: In-person Who We Are SurgeU is a ... Building and maintaining relationships with journalists, editors, producers, podcasters, creators ...

You can write a company announcement, pitch a journalist, shape an event concept, manage a vendor ... Requirements 4+ years in brand marketing, communications, PR, events, community, or a related role.

Showing results 41-60

Brand Journalism information

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$14

$28

$47

How much do brand journalism jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for brand journalism in the United States is $28.22, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $33.65 per hour, depending on experience, location, and employer.

What is brand journalism?

Brand journalism is a marketing strategy where companies create and share content that tells the story of their brand in a journalistic style. Instead of direct advertising, this approach uses storytelling, interviews, articles, and multimedia to engage audiences and build trust. The goal is to provide valuable, informative, or entertaining content that resonates with the target audience while subtly promoting the brand’s values and products. Brand journalism often blurs the line between traditional journalism and marketing, focusing on authenticity and credibility.

How does a brand journalist typically collaborate with marketing and PR teams to ensure consistent messaging?

A Brand Journalist works closely with marketing and PR teams to develop content that aligns with the company's overall messaging and branding strategy. They participate in regular meetings to stay up-to-date on campaigns, product launches, or key announcements, ensuring their stories reinforce the brand narrative. By collaborating on editorial calendars, sharing insights from analytics, and leveraging PR contacts for interviews or data, Brand Journalists help maintain consistency and authenticity across all communication channels. This collaborative approach ensures that content supports both immediate marketing objectives and long-term brand reputation.

What are the key skills and qualifications needed to thrive as a brand journalist, and why are they important?

To thrive as a Brand Journalist, you need strong storytelling abilities, excellent writing and editing skills, and a background in journalism, communications, or marketing. Familiarity with content management systems (CMS), SEO tools, and multimedia production software is typically required. Creativity, adaptability, and the ability to engage diverse audiences are standout soft skills in this role. These skills are crucial for crafting compelling brand narratives that resonate with target audiences and drive organizational goals.

What is the difference between Brand Journalism vs Content Writer?

AspectBrand JournalismContent Writer
Primary FocusStorytelling that builds brand identity and trustCreating various types of written content for different purposes
Work EnvironmentMarketing, PR, or corporate communications teamsMarketing agencies, media outlets, or freelance
Required SkillsStorytelling, branding, media relationsSEO, research, versatile writing skills
Industry UsageCommon in branding and corporate communicationWidespread across digital and print media

While both roles involve writing, Brand Journalism focuses on creating compelling stories that enhance a company's brand image, often integrating media relations and storytelling. Content Writers produce a variety of content types for different platforms, emphasizing SEO and audience engagement. Understanding these differences helps organizations choose the right role for their communication needs.

What does a brand journalist do?

A brand journalist creates content that tells a company's story, builds its reputation, and engages target audiences through articles, social media, and other media channels. They often use storytelling skills, research, and multimedia tools to produce authentic and compelling content aligned with brand messaging.
More about Brand Journalism jobs

What cities are hiring for Brand Journalism jobs?

Cities with the most Brand Journalism job openings:

What states have the most Brand Journalism jobs?

States with the most job openings for Brand Journalism jobs include:

Infographic showing various Brand Journalism job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $58,698 per year, or $28.2 per hour.

1020072 Brand Design Specialist

Urbana, IL • On-site

University of Illinois
Colleges, Universities, and Professional Schools • 5 - 10K employees

$50K - $62K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago


Job description

1020072 Brand Design Specialist
Strategic Communications and Marketing (STRATCOM)
TheUniversity of Illinois Urbana-Champaign has many stories to tell. From NobelPrize-winning theories to biomedical innovations to the birthplace of specialeducation and accessibility standards, we have a 150+ year tradition as a placewhere people refuse to accept "that's just how it is" as a suitable reason tostop asking hard questions. This is a university that forces the world toredefine the word "impossible" on a regular basis. The Strategic Communicationsand Marketing team at Illinois leads that storytelling through many channels,including through our design and brand implementation.
We'relooking for a design professional to contribute to our design team. Thisposition will play an essential role in implementing the Illinois brand withinour unit and units across campus. This position will also help create andexecute StratCom design projects, including paid and organic media, thateffectively reach our target audiences and advance our university goals andpriorities.
Job Summary
Design beautiful and impactful marketing and branding communications material that strengthen the Illinois brand.Duties & Responsibilities
  • Brand Design Service
    • Work directly with StratCom's social media team to create engaging, timely graphics for the main university social media accounts.
    • Work with StratCom's marketing and media management team to review and create campus advertising campaigns.
    • Provide design support for marketing & communications teams across campus to strengthen the university's brand.
    • Present work to clients clearly and efficiently, helping them understand the creative response to the project's goals and audiences.
    • Collaborate with outside vendors such as video producers, photographers and printers as needed.
  • Design and Problem Solving
    • Work with the design team to produce branded designs for digital and print.
    • Create visual interface design mockups for the web that show proof of concept and finalize them into high-quality completed screens for a front-end developer to implement.
    • Work with the design team to advance university brand standards.
    • Research trends in graphic design, typography, web design and more and implement in the brand and projects.
Minimum Qualifications
  • Bachelor's degree in communications, journalism, radio/television broadcasting, web/digital media, or a related field.
  • One (1) year (12 months) of professional work experience in public relations, journalism, social media communications, newspaper reporting, radio/television broadcasting with emphasis on production, or web/digital media.
  • Demonstrated experience with web/digital media that included graphic design experience.
Preferred Qualifications
  • Two to three years graphic design experience.
  • Knowledge of higher education setting.
Knowledge, Skills and Abilities
  • Advanced skills in current design software including Adobe Creative Cloud. Excellent visual design and communication skills.
  • Knowledgeable in Figma or other industry-standard web design programs.
  • Strong aesthetic sense with a deep understanding of how design communicates through layout, typography, color, photography and illustration.
  • Ability to clearly and consistently organize, manage and present complex information.
  • Working understanding of printing processes, photography and typography.
  • Knowledge and ability to prepare files for print and communicate with printers.
  • Outstanding conceptual design skills with experience in illustration, motion graphics or digital animation.
  • Ability to use design to help audiences better understand complex concepts or ideas.
  • Ability to design usable and accessible visual Interfaces for the web that leverage current visual design practices for web in desktop and mobile devices.
  • Ability to collaborate seamlessly with front-end developers to ensure interface design specifications were carried out as designed.
  • Understanding of best practices for accessible and responsive design in digital environments.
  • Effectivecommunication and interpersonal skills along with strong organizational skills
  • Ability to work independently while producing accurate work on deadline while exercising discretion and judgment.
  • Keep up to date with changing technologies.
  • Ability to work in a team-based, collaborative environment with limited supervision.
  • Ability to multitask, often with frequent interruptions.
Appointment Information
This is a 100% full-time Civil Service 5006 - Public Information Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after theclosing date. Salary is competitive and commensurate with qualifications andexperience while also considering internal equity. The budgeted salary for theposition is $50,000 - $62,000.
For more information on Civil Service classifications, please visit the SUCSS web site at https://www.sucss.illinois.gov/pages/classspec/default.aspx.
Application Procedures & Deadline Information
Applications must be received by 6:00 pm (Central Time)on Wednesday, September 23. Apply for this position using the Apply Nowbutton at the top or bottom of this posting. Please upload your coverletter, resume, a PDF or link to your portfolio and names/contact information for three references. In order to be consideredas a transfer candidate, you must apply for this position. Applications notsubmitted through https://jobs.illinois.edu will not be considered. Please note Immigration sponsorship is not availablefor this position, and this position requires residency in the state ofIllinois within 6 months of hire. If required by the position, transcriptsor other documentation of credentials are to be provided no later than thefirst day of employment. For further information about this specific position,please contact Pam Steele pamw@illinois.edu. For questions regarding theapplication process, please contact 217-333-2137.
At the University of Illinois Urbana-Champaign - the state's flagship public university and one of the world's leading research institutions - every staff member helps shape what's next. Founded in 1867, Illinois is home to a vibrant community of 59,000 students from all 50 states and 129 countries, supported by 15 colleges and instructional units, more than 20 research institutes, and one of the most comprehensive student service ecosystems in the nation. Whether you're empowering first-generation students, fueling breakthrough innovation, or strengthening communities across Illinois and beyond, your work here has a far-reaching and deeply meaningful impact. The university offers a highly competitive benefits package designed to support your well-being, growth, and financial security. Join a top 10 public university that has launched over 330 startups and continues to redefine excellence - where the Illinois Value Proposition ensures that your contributions are recognized, your potential is nurtured, and your career can thrive.
Champaign-Urbana
Artificial Intelligence (AI) tools may be used in some portions of the candidate review process for this position; however, all employment decisions will be made by a person.
This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.
The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.
Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Accommodations may also be requested on the basis of pregnancy, childbirth, and related conditions, or religion. Requests may be submitted through the reasonable accommodation portal, or by contacting the Office for Access & Equity at 217-333-0885, option #1, or accessibility@illinois.edu.
Requisition ID: 1038225
Job Category: Professional and Administrative
Apply at: https://jobs.illinois.edu

University of Illinois logo

About University of Illinois

Sourced by ZipRecruiter

The University of Illinois, located in Urbana, Illinois, US, is a prominent entity in the higher education sector. Operating its official functions through its website uillinois.edu, the institution provides a range of educational programs and services. The University was founded in 1867 and has since grown dramatically both in size and reputation. Its core values are embodied in its mission to enhance the lives of its students and citizens in the state, nation, and world through leadership in learning, discovery, engagement, and economic development. The university boasts several notable achievements including producing Nobel laureates and Pulitzer prize winners. It is renowned for its research programs and is known for significant advancements across various fields including engineering, science, and humanities.

Industry

Colleges, universities, and professional schools

Company size

5,001 - 10,000 Employees

Headquarters location

Urbana, IL, US

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